Corui Tech Secures Tens of Millions RMB in Series A2 Funding Led by Boxing Capital to Accelerate UHPLC Innovation and Commercialization
Chengdu Kerui Science And Technology Co., Ltd. (hereinafter referred to as “Kerui Tech”), a high-end liquid chromatography supplier, recently completed its A2 round of financing, raising tens of millions of RMB. This round was invested by Boxing Capital, and the funds will be primarily used for R&D investment and commercialization.
Adhering to the principle of “doing the difficult but right things,” we tackle core component design and manufacturing processes to drive innovative R&D in key technologies for ultra-high-performance liquid chromatography (UHPLC).
Chengdu Kerui Science And Technology Co., Ltd., established in 2016, is a leading manufacturer of analytical instruments dedicated to the research and development of intelligent ultra-high-performance liquid chromatography (UHPLC) systems, networked instrument analysis software, and high-value-added core components. Adhering to the principle of “doing the difficult yet right things” in the R&D of analytical instruments, the company has recruited elite technical teams from cross-disciplinary fields, including industrial mechanical design and intelligent hardware/software development, to tackle the localization of critical “chokehold” technologies. This effort has established a self-sufficient domestic production chain for analytical instruments. After nearly a decade of breakthroughs in foundational technologies, its core components and new flagship products garnered significant attention from industry peers at various domestic and international professional exhibitions in 2023. No longer are domestically produced analytical instruments simple, low-to-mid-end products that are easy to imitate; instead, they have become high-value-added products with performance metrics comparable to those of imported counterparts.In 2023, amid sluggish growth in the overall liquid chromatography market and varying degrees of performance decline among peers, Chengdu Kerui Science And Technology Co., Ltd. achieved nearly 100% year-on-year counter-trend growth in both sales revenue and order contracts compared to 2022.
2023 was a landmark year in Kerui’s history, marked by numerous milestones: the successful sale of 20 Pisces systems; the successful delivery of 100 ultra-high-performance liquid chromatography (UHPLC) products; the launch of the “Cygnus” LC-MS/MS product series; receipt of the “Excellent Product” Award at the 25th China Hi-Tech Fair; accreditation as a “Specialized, Refined, Differential, and Innovative” enterprise; and achievement of phased validation results for new products under development...
Kerui New Generation Ultra-High Performance Liquid Chromatograph
Adopting the “Kerui Model” to Navigate a New Round of Industrial Upgrading and Achieving Counter-Trend Growth Through a Differentiated Development Strategy
2023 was a year of significant change in China’s analytical instrument sales market: the growth rate of liquid chromatography product procurement in fields such as clinical diagnostics and pharmaceuticals slowed down substantially, with many leading imported manufacturers experiencing a decline in performance. This cyclical adjustment also posed major challenges to the marketing efforts of Chengdu Kerui Science And Technology Co., Ltd. (Kerui Tech). Kerui Tech’s marketing approach adopted a differentiated strategy complementary to foreign competitors, venturing into “deep waters” by studying market characteristics, uncovering new demands, and exploring sales opportunities arising from novel application directions. From the “successful case of the Dual-Fish drug analysis system in sewage” to the launch of the “comprehensive solution for vitamin content determination in food using two-dimensional liquid chromatography technology,” the immense potential of Kerui Tech’s differentiated marketing strategy has been demonstrated. In July 2023, Kerui Tech announced that its ultra-high-performance liquid chromatography product sales had surpassed 100 units, a milestone achieved over a cumulative period of 36 months; according to feedback from Kerui Tech,The cumulative sales time for the next 100 units is projected to be only 8 months.Meanwhile, the specialized solution successfully guided users in niche sectors to shift their focus toward the procurement and use of domestically produced analytical instruments, thereby increasing attention from industry experts and peers toward Kerui.Based on current data projections: Chengdu Kerui Science And Technology Co., Ltd. is expected to sustain its rapid growth in 2024 and is poised to achieve overall profitability.The market will always favor those practitioners who are dedicated to product research and development and improvement, while respecting the inherent laws governing the evolution of scientific instruments.
Only the wise will prevail in the race for analytical instruments!
With the continuous emergence of domestic analytical instrument manufacturers, various products have experienced explosive growth, the number of Chinese manufacturers has increased rapidly, and competition has become increasingly fierce. There is only one unchanging rule in market dynamics: “Competition requires not only courage but also wisdom.” New fields and tracks, such as biopharmaceuticals, food testing, and detection of persistent pollutants in the environment, are testing the product R&D concepts and marketing strategies of every analytical instrument manufacturer. Chengdu Kerui Science And Technology Co., Ltd. (Kerui Tech) has always oriented its product R&D toward market demands, aiming to address users’ pain points in using analytical instruments, and has gained market recognition through intelligent and automated sample preparation, separation, and detection solutions. In hot sectors, Kerui Tech has also explored marketing strategies suitable for its own development: adhering to differentiated solutions to better achieve performance growth and strengthen revenue capabilities. Kerui Tech stated that in the exploration of new fields, a batch of more excellent chromatography and automation products will be launched into the market; meanwhile, Kerui Tech continues to closely monitor the development patterns of various new business formats, constantly expanding its product line and offering more diversified intelligent solutions to enhance the market competitiveness of new products, ensuring better sales performance in 2024.
Zhang Lan, Boxing Capital“It stated: ‘Liquid chromatography represents one of the largest markets within the scientific instrumentation sector, which has historically been monopolized by imported products. Chengdu Kerui Science And Technology Co., Ltd. entered this field through ultra-high-performance liquid chromatography (UHPLC), a segment characterized by high technical barriers. Leveraging years of R&D accumulation, the company has achieved independent research, development, and manufacturing of all core components, and has realized mass production and sales of UHPLC systems. We look forward to Kerui launching more high-quality products to accelerate the localization of the high-end scientific instrumentation market.’”