Medical Aesthetics Industry 2024: Cutting Through the Fog to See the Light

On the consumer side, market sentiment is shifting. The rapid growth of the medical aesthetics industry is fundamentally driven by discretionary spending on well-being, a trend underpinned by economic growth and rising per capita disposable income. However, in the current economic cycle and consumption environment, consumer demand is becoming more rational and focused on practical benefits. There is growing emphasis on “value for money,” with consumers willing to pay for high-quality products while demanding that prices align with perceived value.

On the supply side, growth momentum remains strong. This stands in sharp contrast to changes on the demand side. Taking the hyaluronic acid market as an example, the number of products approved by the NMPA has increased to approximately 60, compared with only 17 in 2019. Furthermore, emerging medical aesthetics materials—such as recombinant collagen, Ellansé (“Girl’s Needle”), Sculptra (“Youthful Face Needle”), and exosomes—are continuously entering the market, resulting in intense competition.

On the corporate front, the industry has witnessed explosive growth. In 2023, China’s medical aesthetics sector saw 46,600 newly registered enterprises, a year-on-year increase of 38.61%, bringing the cumulative total to nearly 130,000 companies and signaling rapid industry expansion.

In summary, the medical aesthetics market has shifted from being institution- and brand-driven to consumer-driven, with an increasingly pronounced mismatch between supply and demand. Faced with this transformation, industry participants may feel uncertain.

In the future, the expansion of high-quality product offerings and the in-depth exploration of niche market demands will be the main themes driving industry development. In the face of current challenges, how to identify opportunities amidst change is a question that the industry must collectively consider. From May 10 to 12, the 17th Medverse Conference will help you “clear the fog and see the light.”

The 17th MedWorld Conference, set to commence shortly, is not only a grand gathering for the medical aesthetics industry but also a strategic opportunity for in-depth discussions on the future of the sector. The conference will be held from May 10 to 12, 2024, at the Hangzhou International Expo Center.

The theme of this conference is “Industrial Dreams, Professional Power,” aiming to uncover opportunities in the medical aesthetics market under the new landscape while addressing new requirements for market compliance, risk control, and regulation. Drawing on the historical development trajectory of the U.S. market, China’s medical aesthetics market remains in a sustained upward cycle. According to forecasts by Huatai Securities, total consumer spending in China’s medical aesthetics market is expected to exceed RMB 600 billion by 2030. Based on the industry-standard 4x markup rate, the ex-factory sales volume of upstream medical aesthetics products is projected to reach RMB 154.3 billion.

In other words, although uncertainties remain, the opportunities in the medical aesthetics market are becoming increasingly clear and mature. The 17th Meivos Conference aims to pool the wisdom of attendees to gain insights into industry trends.

This conference will continue to uphold the guiding principle of “Research, Discussion, and Reflection; Unity, Exchange, and Progress,” with an overall positioning centered on “internationalization, whole-industry-chain integration, and cross-sector collaboration,” dedicated to inheriting and innovating the excellent culture of the medical aesthetics industry.

During the conference, 11 sub-forums will feature detailed presentations by nearly 350 experts, scholars, industry leaders, and cross-disciplinary practitioners. Focusing on core market issues, the event will re-examine the positioning of the medical aesthetics market from a macro perspective and engage in in-depth discussions centered on practical experience and methodologies. This will create an inspiring platform for intellectual exchange among practitioners, unveiling pathways to success.

The conference will bring together academic and management leaders in medical aesthetics from both China and abroad to jointly explore frontier advances in international technologies and academia, examine the successful mindsets of authoritative leaders and physicians, and disseminate advanced concepts in management and innovative interconnectedness.

This is not only a premier gathering within the industry, but also an important platform for in-depth discussion and exploration of industry development at a time when supply and demand in the medical aesthetics market are mismatched and consumer preferences are shifting.

At the upcoming 17th Meivos Conference, attendees will have the opportunity to delve into the cutting edge of aesthetic medicine technology.

This conference will focus on showcasing the latest academic theories and practical techniques in several popular disciplines, including plastic and cosmetic surgery, dermatology and aesthetic dermatology, laser aesthetics, injectable aesthetics, and anti-aging therapies. Through this platform, participants can gain insights into the most recent advancements in the international medical aesthetics field and anticipate future trends in industry development.

Continuous technological advancements have brought revolutionary changes to the medical aesthetics industry, while also raising the bar for practitioners. Mastering the latest medical aesthetic technologies not only enables practitioners to provide safer and more effective treatment plans but also serves as a crucial pathway to enhancing professional competence and building client trust. In the highly competitive medical aesthetics market, practitioners equipped with cutting-edge technologies and innovative thinking are more likely to stand out.

In addition, the conference will host multiple thematic seminars, providing attendees with opportunities for face-to-face exchanges with industry leaders. These activities will enable practitioners to gain an in-depth understanding of the scientific principles underlying these technologies, learn how to apply them in clinical practice, and enhance service quality and customer experience through technological innovation.

On the path of technological exploration, collaboration and communication are equally indispensable. The conference provides practitioners with an open platform for exchange, enabling them to share experiences, explore collaborative opportunities, and jointly advance the development and application of medical aesthetic technologies.

In summary, the 17th Medverse Congress is not only a premier gathering for exploring advancements in medical aesthetics technology but also a vital opportunity for practitioners to enhance their professional capabilities and broaden their horizons. By participating in the congress, practitioners will be better equipped to stay attuned to industry trends, thereby laying a solid foundation for their future career development.

At the upcoming 17th Meivos Conference, attendees will also have the opportunity to delve into the forefront of their disciplines.

The conference will delve into how technological advancements in new materials, new equipment, new pharmaceuticals, and new processes are driving the integration of various subspecialties within aesthetic medicine, as well as the practical approaches to the gradual shift toward minimally invasive and non-invasive treatment modalities.

The rapid iterative development of the discipline presents both challenges and opportunities for practitioners in the medical aesthetics industry. Advances in minimally invasive and non-invasive technologies have not only enhanced treatment safety and patient acceptance but also significantly expanded the scope of medical aesthetic services. Through case studies, hands-on demonstrations, and roundtable discussions, the conference will enable attendees to gain an intuitive understanding of the clinical efficacy and operational nuances of these technologies.

For medical aesthetics institutions and enterprises, the in-depth networking opportunities provided by the conference will help them grasp industry development trends, explore collaboration possibilities, and jointly develop new markets and products. For physicians and technical professionals, this represents a significant opportunity to enhance their technical expertise and broaden their professional horizons.

The 17th Meivos Conference will not only be an academic feast showcasing the frontiers of medical aesthetics technology, but also a pivotal event fostering industry exchange, promoting technological application, and leading industry development. By participating in the conference, attendees will gain valuable knowledge and experience, contributing to their future career development and the advancement of the industry.

A conference spanning more than three days and packed with content is well worth previewing, as it helps clarify your attendance objectives and enhance your efficiency. With this in mind, we present the High-Energy Preview Guide & Highlights Reveal for the 2024 Hangzhou MedVerse Conference.

· Aesthetic Surgery Venue (May 10–12):Gathering of Industry Leaders: Over 30 domestic and international lecturers from China, the United States, Japan, South Korea, Singapore, and Malaysia; Keeping Pace with the Times: Hot topics from the past two years include facial rejuvenation, face and neck anti-aging, body contouring for a youthful appearance, contour aesthetics, periorbital anti-aging, and thread lifting techniques; Brand Building: A dedicated segment on cultivating physicians’ personal brands, with top influencers from Douyin, Xiaohongshu (Little Red Book), and Bilibili sharing insights on brand development; Hands-On Surgical Practice: Seven live surgical demonstrations (ocular procedures, thread lifting techniques, and prosthetic breast augmentation).

· Dermatology Venue (May 10-12)Focusing on six high-demand areas—periocular, perioral, mid-to-lower face, acne scars, collagen, and transdermal drug delivery—12 surgical procedures will be performed, featuring zoned demonstrations, layered anti-aging techniques, and synchronized on-screen display! Addressing seven major concerns—melasma, sensitive skin, rosacea, telangiectasia, acne, prevention and management of complications, and hair disorders—37 leading domestic and international clinical experts will join forces to tackle disfiguring skin conditions that are [difficult to cure and prone to recurrence]!

· Injection and Micro-Aesthetic Surgery Venue (May 10–12):52 domestic and international experts, 6 hands-on sessions in minimally invasive procedures and anatomical dissection; a comprehensive enhancement from "technology-first" to "physician professionalism"; focusing not only on innovations in techniques and materials but also on the elevation of concepts and aesthetics; extending from one-dimensional complication prevention and management to holistic safety considerations throughout the entire procedural journey; keeping abreast of the latest international frontiers while emphasizing the practical application and data of new technologies on East Asian facial anatomy; re-examining controversies and consensus in anti-aging from scientific and aesthetic perspectives, including debates on ligamentous injection, whether volume restoration or skin tightening should take precedence in minimally invasive anti-aging, and the ratios and strategies for mixed-material injections.

· Private Venue + Private Small-Group Sessions (May 11–13):An In-Depth Analysis of the Underlying Logic Driving Growth in Intimate Care Revenue Across Five Key Dimensions: Technology, Mindset, Operations, Consulting, and Gender Psychology.

Technically: We have consistently adhered to a six-dimensional integrated diagnostic and treatment philosophy, constructing a holistic therapeutic framework across six dimensions: vulvovaginal rejuvenation, pelvic floor muscle rehabilitation, ovarian anti-aging, body contouring management, gynecological health, and psychosexual well-being. We focus not only on resolving immediate issues but also prioritize long-term outcomes and patient experience.

Operational Consulting: We have invited multiple founders and operators from private-sector institutions to share their successful experiences in transitioning to the intimate care market, jointly deconstructing pathways for growth in this sector. From designing intimate care service portfolios to crafting marketing scenarios, and from refining sales scripts to enhancing product differentiation, we provide a comprehensive solution to overcome challenges in closing deals within the intimate care industry.

· Leadership Forum (May 10-12):Adhering to the principle that top-tier leaders analyze industry trends while niche experts share practical experience, the Leader’s Forum fosters intellectual exchange among seasoned industry veterans and cross-sector pioneers. It combines in-depth industry insights with broad consumer-centric discussions. The event specially invites Mr. Wang Zhigang, a renowned national strategic expert, to provide strategic guidance for the medical aesthetics industry. Furthermore, it offers institutional owners greater growth direction from management perspectives—such as organizational structure, talent development and retention, workforce efficiency improvement, and corporate culture cultivation—as well as from performance enhancement angles, including business growth, front-end technologies, and digital applications. Additionally, the introduction of the Huawei Training Camp provides attendees with a rare opportunity to learn efficient management practices and leadership development.

· Operations Venue (May 10-12):Featuring 20 emerging brands and 30 innovative cases, each sharing practical experience in “breaking through intense competition”; covering various models such as light medical aesthetics chains (including national and same-city chain representatives), physician-founded ventures, new dual-beauty models, established medical aesthetics brands, new tech-driven medical aesthetics, and SPA.

· Aesthetic Medicine Consultant Venue (May 10-12):Exclusive “Super Operations Consultant,” offering a more diversified breakdown of consultant skill sets across multiple dimensions, including physicians, service offerings, conversion, customer management, and aesthetic design. Features detailed interpretations of 16 comprehensive practical SOPs and an on-site consultant competition PK session, focusing on the core logic of performance growth and empowering consultants with greater potential.

· New Aesthetic Medicine Venue (May 10): The New Dual-Aesthetics Venue focuses on two key highlights: “New Growth in Light Medical Aesthetics” and “The New Turning Point for Life Beauty’s Transition to Medical Aesthetics.” In the field of light medical aesthetics, how should institutions navigate their future amidst increasingly expensive traffic, rising costs, and intensifying price wars? For the life beauty industry, is transitioning to medical aesthetics the only way out? Should they transition? In which direction? And how should they go about it? Stay tuned for the VCBeat New Dual-Aesthetics Venue on May 10, where we will jointly explore topics related to light medical aesthetics and the transition from life beauty to medical aesthetics.

· Standardized Medical Aesthetics Conference Venue (May 11-12):In light of the increasingly stringent regulatory landscape in the medical aesthetics industry, the Hangzhou MedWorld Medical Aesthetics Standardization Conference will delve into how compliant practices can safeguard practitioners and mitigate industry risks. The conference brings together experts from the 5A accreditation review panel and the Medical Aesthetics Quality Control Center, offering comprehensive practical guidance ranging from standardized medical record-keeping to liability for pharmaceuticals and medical devices, thereby helping enterprises achieve compliant operations and maximize cost-effectiveness.

Additionally, there are Anti-Aging and Regenerative & Mesotherapy forums waiting for you! From May 10 to 12, join us at the Hangzhou International Expo Center to explore the path forward with industry pioneers and welcome a bright future together.