
Japan Health & Wellness Study Tour and Inspection
Assessment of Benefits
Insights into the Silver Economy and Long-Term Care Industry:Grasp the development trends of silver consumption and elderly care services in the context of an aging population.
Preventive Medicine and Health Services Experience:Gain insights into the development of preventive medicine in Japan and experience advanced preventive medical technologies alongside patient-centered health management services.
Cross-Industry Business Model Insights:What Did Companies That Achieved Counter-Cyclical Growth Do Right During Japan’s 30-Year Period of Economic and Consumption Downturn? What Insights Can the Big Health Industry Gain from This?
Peer Exchange:Through learning and review, we aim to deepen peer exchanges and business collaboration. By engaging with health and wellness entrepreneurs in Japan, we seek to gain a multi-perspective understanding of market opportunities in Japan.
Examination Period
July 28–August 1, 2024(5 Days and 4 Nights)
Note: If you wish to attend the Care TEX elderly care exhibition in Tokyo, Japan on August 1, the itinerary will be 6 days and 5 nights (July 28–August 2). Attendance is optional for participants.
Registration Inquiry
Scan the QR code below to fill out the registration form.

Itinerary

Preventive Medicine/Health Services Sector
Taught by Renowned Expert: Seiichiro Oki
"Current Status and Future Development of Japan's Health Industry"

Kiichiro Oki is active in multiple sectors in Japan, including general health, healthcare, and elderly care. His profound professional background and extensive practical experience have earned him widespread acclaim in these fields.
Special Trustee for 11 Major Japanese Property and Casualty Insurance Companies, Participating in the Formulation of Policy Strategies for Elderly Health Protection.
Serves as a director for multiple organizations, including the Japan Medical Think Tank, the Kenkoseikai Medical Corporation Association, and the International Medical Welfare and Health Promotion Association.
Corporate Visit and Exchange: THE PREVENTION CLINIC TOKYO
Japan’s Premier Preventive Medicine Clinic and Regenerative Medicine Center

Keywords: Preventive Medicine, Stem Cells, Precision Health Checkups, Cancer Screening, Medical Aesthetics, Customized Personalization
Japan ranks first globally in the detection of early-stage cancer cells. In Japan, 80% of cancers are detected at an early stage, and 80% of those patients can be cured. Japan’s ultra-early cancer detection technology is world-leading, and it has the highest per capita ownership of advanced medical screening equipment worldwide. It is also the country with the lowest mortality rates from the three major adult diseases: cancer, cardiovascular and cerebrovascular diseases, and diabetes.
The Prevention Clinic Tokyo, located at the Peninsula Hotel, is Japan’s most prestigious preventive healthcare clinic and regenerative medicine center.
JiaoliujiaGuest: Hirohisa Ogame, Director of THE PREVENTION CLINIC TOKYO
Corporate Visit and Exchange:Jianxing Bionics
Opening a New Chapter in Bionic Wearable Robots for Personal Mobility

Keywords: Devices, Wearables, Bionics, Humanoid Robots, Prosthetics
BionicM is a bionic wearable robotics company dedicated to enhancing individual mobility. Leveraging humanoid robotics technology from the JSK Robotics Laboratory at the University of Tokyo, BionicM has developed a novel intelligent powered prosthetic robot. This device uses sensors to perceive user intent and environmental changes in real time, controlling motors to deliver appropriate torque and speed, thereby facilitating improved ambulation for users. BionicM’s products feature integrated “brain,” “nerves,” “muscles,” and “skeleton” components, and incorporate “bionic muscle design,” “unique drive technology,” “ergonomic design,” “bionic core algorithms,” and “kinetic energy recovery technology.”
Jia LiuGuest: Sun Xiaojun -Founder of BionicM
Silver Economy / Elderly Care Sector
Taught by Renowned Experts:Sakamoto Setsuro
《Analysis of Japan’s Silver Consumption Trends and Typical Case Studies》

Sakamoto Setsuro,Director of the Institute for Century-Long Vision, Expert Mentor with 30 Years of Experience in MarketingFormer PositionMinistry of Internal Affairs and Communications’ Research Committee on ICT Utilization for the Elderly and Persons with Disabilities,Committee for Research and Surveys on Promoting the Silver Economy under the Long-Term Care Insurance System of the Ministry of Health, Labour and Welfare, Research and Survey Committee on Exploring Paths to Health and Longevity Based on the Baby Boomer Generation; Member of the Editorial Advisory Board of “elder,” an Employment Support Organization for the Elderly and Persons with Disabilities
Corporate Visit and Exchange:Dachenghui
Japan's Leading Full-Scenario Elderly Care Group

Keywords: All-scenario, Aging Society, Symbiotic Model, Spiritual Needs, Personalization
Dacheng stands out in the elderly care industry with its unique philosophy, exceptional service quality, and innovative operational model. It is not only a demonstration park certified by the Japan Elderly Care Association but also a benchmark demonstration unit recommended by the Japanese government.
Within the campus, one can see healthy and lively children, vibrant seniors, individuals with physical disabilities, older adults with dementia requiring care, and those with functional impairments. The symbiotic model established by the campus offers numerous choices for older adults, enriching their material lives and fulfilling their spiritual needs. It enables them to find recognized value in their daily lives, ensuring that their later years are lived fully and meaningfully.
Visitors can learn about human-centered elderly care concepts, exceptional service, and innovative operations, gaining a unique perspective on eldercare to address the shortcomings of traditional nursing homes, while immersively experiencing a miniature elderly society that operates independently from mainstream society.
Jia LiuGuest: Campus Director
Corporate Visit and Exchange:Shankoukai
Japan's Industry Benchmark for Intelligent Robotic Care
Pioneering Reformers of Elderly Care Institutions

Keywords: Intelligent Robotic Care, Elderly Care Institutions, Personalized Services, Refined Management
Zenko-kai supports elderly individuals in acting according to their own wishes and desires—such as eating and sleeping—to foster a sense of vitality and hope for life. Meanwhile, it is committed to enhancing the quality of life and well-being of older adults through technology and warm, personalized services, thereby realizing a rich and autonomous “life befitting human dignity.”
Guest Speaker: Ryo Maekawa, Director of the Zenko-kai General Research Institute
Business District Roaming Section
In the Business District Roaming section, we encourage participants to move beyond the traditional tourist-shopping perspective and instead engage as immersed business observers. By experiencing and learning from Japan’s unique commercial culture and innovative models, participants can seek cross-industry innovation. To this end, we have carefully selected four distinctive brand stores in Ginza, Tokyo, for in-depth visits.
Tsutaya Books
Keywords: Lifestyle Proposal
Insight: Tsutaya Books uses books as a traffic driver to offer lifestyle proposals. Selling books is merely the entry point; more importantly, it targets its core demographic—primarily affluent seniors with leisure time—by marketing a lifestyle within the bookstore setting. This encourages customers to linger and immerse themselves in the curated space, spending longer and more unhurried periods there, which inadvertently drives higher sales volume that does not necessarily stem from book purchases. Entrepreneurs can thus consider how to attract and retain customers by providing comprehensive healthy-lifestyle proposals, rather than simply selling individual health products or services.

Morioka Bookstore
Keywords: Minimalism, Carefully Selected
Inspiration: In stark contrast to the maximalism of Tsutaya Books, Morioka Shoten embraces a minimalist philosophy rooted in "Danshari" (the art of decluttering). With a total area of just 15 square meters, it is hailed as "the smallest bookstore in the world." Furthermore, because it sells only one book per week, it has been dubbed "the most unconventional bookstore in the world." By focusing on a single title each week, the store builds a cohesive theme around it, curating a series of exhibitions, events, and merchandise related to that book, thereby creating an immersive experience for readers. Entrepreneurs can draw lessons from this strategy of extreme minimalism and hit-product focus, characterized by being "one centimeter wide but one hundred meters deep."

Don Quixote
Keywords: One Thousand Stores, One Thousand Faces
Key Takeaway: Don Quijote is an innovative retail enterprise that achieved counter-cyclical growth amid the broader trend of consumption downgrading during Japan’s three-decade economic downturn, ultimately becoming the fourth-largest retail giant in Japan after 7-Eleven, Aeon, and Fast Retailing. Its business model centers on “CV+D+A” (Convenience, Discount, and Amusement), creating a unique “theme park-like” shopping experience. This model not only offers a wide variety of products but also provides customers with the thrill of treasure-hunting while they shop. Entrepreneurs can learn from this example how to attract and satisfy customers through innovative business models and decentralized decision-making that closely aligns with customer needs.

AKOMEYA
Keywords: Niche categories, premiumization transformation
Insight: AKOMEYA has transformed rice, a basic agricultural commodity, into a premium product, offering a model for boutique transformation in the healthcare industry. Entrepreneurs should consider how to elevate traditional health services or products to higher levels of quality and value, thereby meeting the growing demand in the high-end market.

Optional Items
Tokyo Elderly Care Expo CareTEX
Japan’s Largest B2B Business-Matching Comprehensive Exhibition for the Elderly Care Industry


Exhibition Dates: July 30 (Tue) – August 1 (Thu), 2024, 9:30–17:00
Venue: Tokyo Big Sight, Japan
Exhibition Scale: 200+ exhibitors, with an expected attendance of 6,000 visitors
Japan Health and Wellness Study Tour
Eligible Participants:Practitioners in the Big Health Industry
Organizer:Parthenocissus Society
Co-organizers:VCBeat
Itinerary Information
Time:July 28–August 1, 2024 (5 days and 4 nights)
Quota:Recruitment Open Now: Register by June 20 to Enjoy Early Bird Pricing
Special Note
① All of the above items are part of the study tour curriculum; specific course content will be adjusted accordingly based on actual circumstances.
Scan the QR code below to register for the event.
