Ping An Home-Based Elder Care and Sanya Vocational College of Nursing Forge Strategic Partnership to Co-Build a New Benchmark in Home-Based Elder Care

On June 24, Ping An Home-Based Elderly Care signed a strategic cooperation agreement with Sanya Nursing Vocational College. Under the agreement, the two parties will engage in comprehensive collaboration in areas such as the training and placement of butler-style care personnel, commissioned training for nursing service providers, and innovative pilot projects for sojourn-based elderly care. This partnership aims to establish a benchmark for industry collaboration and support the high-quality development of the elderly care sector. Attendees who witnessed the signing ceremony included Wang Hongbing, Executive Vice President of the Guangdong Elderly Care Service Association and Chairman of Ruizhi Kangjian; Li Dou, Chairman and CEO of Ping An Health; Wang Yunxia, Chairman of Sanya Nursing Vocational College; Wang Shuo, CEO of Yidekang; and Chen Yong, Vice President of Kanghu Zhijia.

At the signing ceremony, Li Dou stated that Ping An Health has been deeply committed to building two core service hubs—“Family Doctor” and “Elderly Care Steward”—and continues to foster mutual empowerment with Ping An Life Insurance and other core financial businesses. This collaboration marks another innovative step by Ping An Group in industry-academia joint development, following the launch of its home-based elderly care “Care Alliance” and “Housing Alliance.” Li Dou expressed his hope that, through resource integration and complementary strengths, both parties will cultivate more professional talent for China’s home-based elderly care sector, thereby advancing the national strategy of “proactively responding to population aging” and contributing jointly to the “Healthy China” initiative.

Under China’s “9073” elderly care framework, more than 90% of older adults opt for aging in place. Currently, there are over 44 million disabled and semi-disabled seniors in China, a population with increasingly strong demand for home-based rehabilitation and nursing services. However, the development of the nursing sector still faces imbalanced and inadequate supply. Persistent pain points include limited accessibility to nursing services, low educational attainment among care providers, insufficient training, and inconsistent service quality.

Wang Yunxia stated that this strategic partnership outlines multiple areas of collaboration between the two parties in the fields of medical, health, and elderly care services. “Ping An’s ‘Trinity’ butler service model for home-based elderly care is a pioneering initiative in the elderly care sector. We look forward to working with Ping An to develop service models, business models, and collaborative projects of international caliber.”

According to reports, this collaboration will focus on three key areas: the training and placement of home care managers, commissioned training for nursing service providers, and innovative pilot projects for sojourn-based elderly care. Leveraging its educational resources and talent pool, Sanya Nursing Vocational College will work with Ping An to plan and implement a training program for home care managers, providing support in management experience. Furthermore, by leveraging its professional strengths in curriculum development, online education platform construction, and vocational education, the college will collaborate with Ping An to cultivate more high-quality nursing professionals who meet market demands. Both parties will jointly establish an efficient platform for talent exchange and services, working together to promote the high-quality development of the home-based elderly care industry and the nursing profession.

Amid the deepening trend of population aging, Ping An Insurance (Group) Company of China is advancing its “Integrated Finance + Healthcare and Elderly Care” strategy. It is committed to delivering professional services as “financial advisors, family doctors, and elderly care stewards,” supporting the development of the third pillar of the pension system, better meeting people’s needs for health and old-age security, and contributing to the advancement of China’s elderly care sector.

In 2022, Ping An Insurance launched the “Ping An Steward” elderly care brand, formally entering the “insurance + home-based elderly care” sector. Centered on ten key scenarios—medical care, dining, housing, transportation, finance, health, wellness, recreation, caregiving, and safety—it has developed hundreds of services to provide customers with one-stop, full-lifecycle home-based elderly care solutions. In the field of rehabilitation and nursing, which is of widespread concern among the elderly, Ping An has deepened collaboration with industry, academia, and research partners, making continuous efforts to establish industry standards and enhance service quality and efficiency.

In October 2023, Ping An launched the “Care Consortium” model for home-based elderly care, collaborating with Peking University Medical Rehabilitation Hospital to draft group standards for rehabilitation nursing. This initiative aims to clarify the roles of service providers, personnel, workflows, and service content in home-based rehabilitation and nursing, thereby promoting industry development. Meanwhile, Ping An integrated service providers to launch its “Wuyou Hu” (Worry-Free Care) rehabilitation and nursing products in pilot cities. Reportedly, following the pilot phase, the number of services delivered via the Ping An Steward platform increased by over 200% year-on-year, while the order acceptance response time improved by 64% year-on-year. Notably, under the “Care Consortium” model, Ping An partnered with Peking University Medical to establish a high-quality training system for the “Three Specialists” team, certified by industry associations. This system has developed and designed more than 3,000 online instructional video modules for service procedures, along with over 20 offline, fully immersive teaching and assessment courses.

Li Dou stated that Sanya Nursing Vocational College has set an industry benchmark in nursing talent cultivation by leveraging its advanced educational resources. This deep collaboration between the two parties represents another innovative practice by Ping An Home-based Elderly Care, following its “Nursing Consortium” initiative. It will inject new strength and fresh perspectives into the alliance, further enhancing service delivery capabilities. Meanwhile, this partnership also serves as an innovative endeavor in Ping An’s exploration of a Chinese-style approach to elderly care. The company hopes to join forces with its partners to professionally support and ensure a happy and fulfilling later life for seniors.

2024 marked Ping An’s “Three Savings” Promotion Year. On the occasion of Ping An’s 36th anniversary, Ma Mingzhe, Chairman of Ping An Group, together with members of the management team, launched the “Three Savings” promotion initiative. Guo Xiaotao, Co-CEO of Ping An, issued a group-wide call to action for the “Three Savings,” urging employees to listen closely to customer needs and focus on delivering breakthrough services that drive industry innovation and are tangibly felt by customers, thereby enabling more clients to enjoy a service experience that is “worry-free, time-saving, and cost-effective.” In the field of home-based elderly care, professional subsidiaries under Ping An, such as Ping An Life Insurance and Ping An Health, have efficiently integrated internal and external resources to create an “Insurance + Home-Based Elderly Care” model. This approach continuously expands the scope and depth of insurance services, integrates suppliers, and builds an elderly care service ecosystem through standard-setting, centralized procurement, and service supervision. By establishing a service network that operates “online, in-store, and at-home,” Ping An provides insurance customers in need with home-based elderly care services that are “worry-free, time-saving, and cost-effective,” meeting the diverse elderly care needs of the aging population. Currently, Ping An’s home-based elderly care services have covered more than 60 cities, with over 100,000 customers having accessed these service benefits.

Meanwhile, Ping An Insurance, which has accumulated substantial experience in platform development and customer service, is also making sustained efforts to establish industry standards. Focusing on rehabilitation nursing, home environmental safety, social and cultural entertainment, and medical health, Ping An has innovatively developed a “Four-Alliance” model. In addition to the already launched “Care Alliance” and “Living Alliance,” the company will sequentially introduce the “Joy Alliance” and “Medical Alliance” in the future. This initiative aims to deepen the exploration of the “Insurance + Home-Based Elderly Care” model and deliver higher-quality services to customers.

“Respect the elderly in your own family, and extend that respect to the elderly in other families.” Ping An of China stated that the company will continue to leverage its strategic advantages in “integrated finance + healthcare and elderly care,” collaborate with various sectors of society to jointly develop initiatives, advance the field of pension finance, and continuously build a distinctive managed healthcare and elderly care service system. By innovating and optimizing elderly care services to enhance the well-being of older adults, the company aims to make their lives better and more fulfilling.