Why South Korea Is the Best 'Fueling Station' for Medical Device Companies Going Global: Insights from Former Medtronic and Bayer Executives
VCBeat
Internet Medical Health Media
In 2024, VCBeat will launch the China Medical Global Expansion Practice Camp, offering an immersive overseas study tour and on-the-ground consulting services to medical enterprises with innovative medical products who are looking to expand their markets. The Practice Camp will visit overseas markets such as Indonesia, Russia, Brazil, South Korea, and Japan, helping medical companies match with corresponding resources. The first stop of the Practice Camp has selected a developed, regulated, high-profit, and undervalued blue ocean in the healthcare sector—South Korea。
Stay Tuned to VCBeat—The Class Can’t Wait! “Overseas Destination” Live Series: Korea Edition, Coming Hot on June 28!
In this era of globalization, corporate horizons have expanded far beyond domestic markets. “Going Global,” a term brimming with adventurous spirit and endless possibilities, is becoming a critical step in the strategic planning of an increasing number of enterprises. VCBeat’s “Global Expansion Destinations” column will focus on the internationalization journey of businesses. We will provide comprehensive guides for “going global” by examining key dimensions such as regional selection, market research, cultural adaptation, risk management, and strategic layout.
Specifically, it covers not only the most cutting-edge developments in overseas markets, in-depth case studies, and practical strategies for global expansion, but also the social structures and cultural customs of destination countries and regions. By showcasing successful experiences and reflecting on lessons learned from failures, we aim to help more enterprises navigate the challenges and seize the opportunities of globalization.
This Issue's Theme: Medical Global Expansion: Why Is South Korea the Best “Refueling Station”?
Live Broadcast Time: Friday, June 28, 2024, 4:00 PM - 5:00 PM (Beijing Time)
Special Guest: Chris Lee (Li Xilie)
Guest Introduction: Founder and CEO of VentureBlick; 30+ years of experience in the healthcare industry, former President of Medtronic Asia Pacific, former President of Bayer Asia Pacific.
Starting his career as a grassroots pharmaceutical sales representative, with professional footprints spanning ten countries across three continents, he was appointed General Manager of Bristol-Myers Squibb Korea at the age of 30, and at 39, became the first Asian executive to serve on Bayer’s global top management team in its 150-year history.
Advocates for empathetic management and cross-cultural talent development; has authored three bestselling management books, and was consecutively named “Most Respected CEO” from 2020 to 2022.
Hot Topics
● Characteristics of South Korea’s healthcare industry, regulatory requirements, market size, consumer behavior, and competitive landscape;
● Cultural Differences Between China and South Korea: How to Formulate Optimal Product Features and Marketing Strategies;
● Identify local partners and establish a sales network through experienced sales agents or joint ventures.
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Japan, Indonesia, Russia, Brazil, Europe and the US... More live streams in VCBeat’s “Global Expansion Destinations” series are in hot preparation—stay tuned!
VCBeat · Global Expansion – South Korea: An Immersive Tour with Multi-Stage Opportunities!
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