Qing Live Files IPO Prospectus: Powering Medical Education with Dual Platforms for Surgical Live Streaming and Medical Conferences

As the live streaming industry surges forward, the application scenarios of “Live Streaming+” continue to expand. Particularly accelerated by the pandemic, the combination of “Medicine + Live Streaming” has gradually become a standard component in hospital teaching, publicity, and operations. The annual volume of surgical live streams and viewership numbers have also emerged as key “publicity metrics” for hospitals at all levels.

According to the "2020 China Doctor Insight Report" released by DXY, 94% of doctors watched online live broadcasts related to medicine in 2020, with an average of 18 views per person.

Live surgical broadcasting has broken down the spatial barriers of traditional medical education models. No longer confined to operating rooms and recorded videos, dissemination channels have expanded with the rapid rise of the internet, enabling the rapid spread of medical information and real-time interaction. This allows more grassroots and young physicians to remotely observe expert-led live surgeries, learn advanced medical techniques, and bring high-quality medical resources to the grassroots level.

Meanwhile, with the rapid advancements in medical and technological capabilities, certain limitations have gradually become apparent in the development of live surgical broadcasting.

First, live surgical broadcasts demand a high level of medical professionalism, which is reflected not only in the configuration of software and hardware but also in the filming expertise of the broadcast personnel. Therefore, whether the software and hardware—such as the breadth and depth of the visual field, frame rate, and clarity—can meet the stringent requirements of medical live streaming, as well as whether the camera operators can accurately track the key and challenging aspects of the surgery, serve as “speed bumps” constraining the rapid development of the industry.

In recent years, privacy and security concerns surrounding live surgical broadcasts have sparked widespread debate both within and outside the healthcare industry. Therefore, as this sector experiences rapid growth, it requires a professional, comprehensive, and secure technical platform to provide one-stop support across all stages, including planning, live streaming, and rebroadcasting.

“Qing Zhibo,” a live streaming solutions provider with nine years of deep expertise in the “medicine + live streaming” sector, and “Qing Hui Yun,” a medical conference platform, offer targeted full-cycle live streaming solutions and customized platform services for surgical live broadcasts.

“Light Live Streaming” leverages cutting-edge technologies such as video cloud interaction, 5G Multi-access Edge Computing (MEC), and big data AI to provide enterprises with in-depth applications in live streaming scenarios, including internal collaboration, customer communication, product presentations, and marketing. Targeting different audience segments and market positions, the company has established its presence in the medical field with“One-Stop Comprehensive Service Platform for Medical Conferences: Qinghui Cloud”, with service offerings encompassing medical surgical demonstrations, live streaming of academic conferences, medical training, and telemedicine. It boasts a highly skilled medical filming team and an excellent post-production team for medical courseware, providing comprehensive capabilities across all clinical departments. Its exclusively developed cardiac surgical field imaging system and orthopedic imaging system have become the preferred choices for industry clients.

Driven by the “Internet + Healthcare” policy, surgical live streaming, as an adjunct to telemedicine, has flourished and played a positive role in remote consultations, technical exchanges, and clinical teaching. As a comprehensive service provider for live streaming in the healthcare industry, “Qing Zhibo” has established two major advantages in platform products and content, respectively.

First, in response to the industry pain point of inconsistent standards in hardware, software, and live-streaming personnel within the current surgical live-broadcasting sector, we have independently developed two surgical live-broadcasting systems, namely“Electronic Control Gimbal System & Servo System” and “HD Monitoring Stabilization System”, specifically addressing the issues of insufficient flexibility and high adjustment difficulty in traditional gimbals.

Specifically, the self-developed electronic gimbal system & servo system integrates a self-developed inverted electronic gimbal and improved output cabling into the traditional camera jib system, enabling rapid multi-directional and multi-angular adjustments during live broadcasts and allowing the gimbal to maintain real-time, dynamic focus on the surgical field while in motion.

Secondly, the HD monitoring stability system features independent innovation in the operational flexibility of monitoring devices. The combination of triangular wheels, pull-buckle fasteners, and small movable casters enables faster adjustment of the boom arm direction.

High-Definition Monitoring Stability System & Electrically Controlled Pan-Tilt and Servo Systems

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Through these two proprietary systems, Qingzhibo can quickly locate the surgeon’s first-person perspective during live surgical broadcasts, lock onto the optimal surgical field, effectively prevent visual obstructions in the livestream, and precisely and flexibly capture the surgeon’s real-time adjustments to accurately track surgical progress.

Second, VCBeat learned in an interview that Qingzhibo’s live surgical streaming services currently cover more than ten departments and nearly one hundred types of procedures.

Surgical Departments and Procedure Types Covered by Light Live Streaming

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Leveraging a surgical execution team with extensive experience, including camera operators and live surgery broadcast engineers, the company’s team is well-versed in most intraoperative equipment and surgical workflows, such as mastering interface configurations and signal acquisition methods for visualization medical devices like endoscopes.

Therefore, even though there are significant differences across various departments and surgical procedures,Qing Live Streaming continues to leverage its self-developed hardware and software systems, along with a professional surgical execution team, to provide live surgical broadcasting services covering nearly 100 procedures across more than ten medical specialties.

Light Live has also developedOperating Room Archive System, used to record information such as previously executed inter-operative device interfaces and network conditions, thereby establishing a database for future surgical projects.

Furthermore, to ensure the security of surgical procedures, patient identities, and other sensitive information, Qing Zhibo has also independently developedDozens of Licensed Viewing Features, for example, by enabling authentication for live-stream viewers to ensure that only medical professionals can watch the surgical livestream, and by employing professional video encryption technologies to safeguard the security of livestream data.

Custom Login Page

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The most fundamental approach to learning surgical techniques is observation. Live surgical streaming breaks through multiple constraints related to sterility, safety, and physical space, presenting authentic operative scenarios to the fullest extent and significantly enhancing the efficiency of hospital-based medical education. Such live broadcasts not only provide more physicians with learning opportunities but also help pioneering experts and hospitals willing to host these streams expand their visibility and influence, thereby achieving a mutually beneficial win-win outcome.

VCBeat has learned that,Qing Live has served over 300 hospitals across China, executed more than 15,000 surgical live-streaming projects, accumulated nearly 15 million views, and achieved a market share of over 80% in the “Medicine + Live Streaming” sector.

Qing Live provides live surgical broadcasting and rebroadcasting services for renowned tertiary hospitals in China and abroad, including events such as a hospital’s Surgical Live Broadcast Season, live demonstrations of robotic colorectal tumor surgeries, laparoscopic liver surgeries, nationwide simultaneous broadcasts of cryoballoon ablation procedures for atrial fibrillation performed by young and middle-aged physicians, and training courses on spinal cord stimulation technology for diabetic foot.

Surgical Live Streaming Season at a Grade A Tertiary Hospital

Live Surgery Broadcast at the Colorectal Surgery Forum of a Grade 3A Hospital

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In addition, Qing Zhibo has established deep strategic partnerships with leading multinational medical device companies in the industry.

With the rapid growth of the medical live-streaming industry, the execution team for lightweight live streaming has evolved from scratch to a nearly 100-member team. The company has also established four operational centers in Beijing, Shanghai, Hangzhou, and Guangzhou, enabling the simultaneous execution of over 30 surgical live-streaming and broadcasting events across China.

One-Stop Comprehensive Service Platform for Medical Conferences“Qinghui Cloud” specializes in building a cloud-based platform for full-process interactive medical conference services, catering to associations, societies, and healthcare enterprises. From the perspectives of academic management and conference administration, it provides organizers with comprehensive pre-conference, during-conference, and post-conference management services, empowering clients to “effortlessly” host successful medical conferences.

The team advantages of Qinghui Cloud are mainly reflected in the following two aspects:

First, Qinghui Cloud boasts a professional team dedicated to creating medical courseware and has established specialized studios across China. It not only provides professional-grade multilingual simultaneous interpretation services for large-scale conferences worldwide but also offers medical courseware production services to pharmaceutical and medical device companies, thereby empowering medical conferences through comprehensive, multi-perspective support.

Furthermore, the platform holds multiple professional qualifications, including the License for Online Audio-Visual Programs, Radio and Television Program Production Permit, Network Culture Operation Permit, as well as certifications for online live streaming, video conferencing, and online information transmission, thereby safeguarding the compliant operation of its live streaming services.

Self-Built Professional Medical Courseware Production Center

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As a one-stop comprehensive service provider for medical conferences, Qinghui Cloud boasts the following four key advantages.

First, as a cloud-based conference management platform, Qinghui Cloud supports news updates, image galleries, videos, document downloads, conference schedules, virtual exhibition halls, speaker databases, live streaming lists, registration, call-for-papers submission, venue information, registration and payment, hotel information, and more.End-to-End Meeting Service Management Functionality。

  End-to-End Conference Service Management Function

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Second, Qinghui Cloud can provide users with paperless, customizable, and modular micro-websites for information display.This not only simplifies communication between organizers and attendees, reduces medical communication costs, but also makes the dissemination and exchange process more time- and labor-efficient.

Qinghui Cloud Microsite

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Third, Qinghui Cloud'sMulti-Dimensional Data Analysis FunctionSupports intelligent analysis of data such as registration and payment, total views, total shares, preview visits, module clicks, and user sources, ensuring the authenticity and validity of the data to provide data support for conference reviews.

Multi-dimensional Data Analysis Function

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Finally, flexible, diverse, and secure payment methods.Qinghui Cloud not only supports traditional remittance methods via banks and post offices, but also integrates third-party payment platforms such as WeChat Pay and Alipay. More importantly, the platform features a conference management system and an online banking payment system, along with an independent reconciliation and auditing mechanism, ensuring the security of conference funds and clear management of financial transactions.

Independent Reconciliation Mechanism

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On February 23, 2023, the Qing Zhibo team provided high-definition camera setups and professional international connectivity engineers for an international communication conference at a large Grade A tertiary hospital, ensuring the smooth conduct of the event.

International Connection of a Grade 3A Hospital

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From its inception and growth to its current role in empowering the entire industry, the significance and mission of live streaming continue to evolve with technological advancements, particularly in the healthcare sector.

Live streaming has permeated every aspect of the healthcare industry, gradually transforming existing models of healthcare service dissemination and education, and to some extent, even reshaping the traditional healthcare landscape. From the deep integration of medical operations to the expansion of scenarios for promotion, marketing, and internal activities,Live streaming has emerged as a new model for medical science popularization, teaching and training, and academic discussions within the healthcare industry. It holds the potential to maximize healthcare benefits and is poised to become a new trend in the future development of the healthcare sector.