Breakthrough Collaboration: iFLYTEK Health and Boyin Hearing Launch O2O Model for Online Purchase and Offline Fitting of Hearing Aids

Sep 13, 2024 07:58 CST Updated 08:00

Xunfei Healthcare

Developer of Intelligent Medical Service Platforms

IFLY TEK and BOIN Hearing Join Forces to Create a New Premium Experience of “Online Purchase, Offline Fitting” for Hearing Aids, Jointly Promoting the Healthy Development of the Hearing Aid Industry. Both parties will continue to uphold the user-centric service philosophy, committed to providing individuals with hearing loss with higher-quality, more convenient, and efficient hearing health solutions.

September 12,IFLY TEK and BOIN Hearing Sign Strategic Cooperation Framework Agreement at BOIN’s Shanghai Headquarters, Jointly Launching an O2O Hearing Aid Fitting Solution——In response to the widespread fitting challenges amid the online hearing aid purchasing boom, both parties have engaged in deep collaboration to address the practical concerns of individuals with hearing loss and provide them with a seamless new experience in hearing care services.

At the ceremony, Mr. Jiang Xianquan, Chairman and CEO of BOIN Hearing, delivered the welcome address; Mr. Cui Rongtao, General Manager of the Intelligent Hardware Business at IFLY TEK Healthcare, outlined the objectives and broad prospects of this strategic partnership; Ms. Liu Huan, General Manager of Hearing Earth under BOIN Hearing, presented the project background and strategic development blueprint in her speech titled “Joining Forces for a Win-Win Future: Bridging the Last Mile in Offline Hearing Aid Services”; Mr. Wang Peng, Director of the Health Products Department at the E-commerce Strategy Center of iFLYTEK, analyzed the key points of the cooperation and the project implementation plan, stating that “providing services that users need, where product plus service equals a perfect product.”

Mr. Cui Rongtao and Mr. Jiang Xianquan signed the strategic cooperation agreement on behalf of their respective parties.

The meeting was presided over by Mr. Zhang Zhili, Deputy General Manager of BOIN Hearing Group and Head of the Wholesale Business Division. Mr. Huang Xuejun, National Sales Manager for IFLY TEK’s Smart Hardware Business; Mr. Xia Qingwei, Chief Operating Officer of BOIN Hearing; Mr. Zhang Jianjun, Deputy General Manager of BOIN Hearing Group and Head of the Business Development (BD) Department; and Ms. Xie Hong, Director of the Retail Department at BOIN Hearing, attended the signing ceremony.

With advancements in technology and the accelerating aging of the population, hearing aids have become essential assistive devices for individuals with hearing loss. However, many hearing aids on the market fail to achieve their full potential due to the lack of professional fitting and support services. According to incomplete statistics, approximately 50% of consumers who purchase hearing aids online experience difficulties due to improper fit or the absence of professional adjustment, rendering the devices ineffective and ultimately leaving them unused as household ornaments.

To address this pain point, IFLY TEK and BOIN Hearing have jointly launched an innovative O2O service model featuring “online purchase and offline fitting.” After selecting their preferred iFLYTEK hearing aids on the online platform, users can easily schedule professional fitting services with BOIN Hearing. Across China, BOIN Hearing operates an extensive network of directly managed stores; the initial pilot phase covers more than 30 direct-sale outlets and shop-in-shop locations in regions including Beijing, Shanghai, Sichuan, Chongqing, Shandong, and Guizhou, providing significant convenience for individuals with hearing loss.

At BOIN Hearing’s professional retail stores, users will enjoy comprehensive hearing health services. From hearing assessments and hearing aid fitting to ongoing maintenance and care, every step is supported by experienced audiologists. Leveraging their professional expertise and extensive experience, they ensure that hearing aids are perfectly tailored to each user’s individual hearing needs, delivering optimal listening outcomes.

Furthermore, BOIN stores will also serve as experience centers for iFLYTEK hearing aids, offering trial fittings and consultations to ensure that every user receives a personalized hearing solution.

Mr. Cui Rongtao, General Manager of the Smart Hardware Business at IFLY TEK Healthcare (right)

Mr. Cui Rongtao, General Manager of the Smart Hardware Business at iFLYTEK Healthcare, stated that the online-plus-offline model has long been viewed favorably. The company aims to introduce this service model into the hearing aid industry, establishing a standardized framework with visible user interactions to provide consumers with ultimate certainty.

Mr. Jiang Xianquan, Chairman and CEO of BOIN Hearing (center)

Mr. Jiang Xianquan, Chairman and CEO of BOIN Hearing, stated that with the advent of an aging society, the hearing aid industry will see enormous market demand. The domestic hearing aid industry needs to form strong alliances and leverage complementary advantages. With the vision of “advancing AI hearing aid technology and building a leading brand in China’s hearing care sector,” BOIN Hearing focuses on professional fitting services. Its specialized services support IFLY TEK’s hearing aid products by providing 24-hour offline adjustment services, enhancing user satisfaction, and ensuring that individuals with hearing loss regain “natural” hearing, restore confidence, and reintegrate into a better quality of life.

Xunfei Healthcare Technology Co., Ltd., a subsidiary of iFLYTEK, was established in 2016. Leveraging iFLYTEK’s internationally leading intelligent voice and artificial intelligence technologies accumulated over more than two decades, Xunfei Healthcare has built a core technical architecture system in the medical field. This system encompasses speech recognition, image recognition, and natural language understanding, underpinned by deep neural networks, deep learning, medical knowledge graphs, and proprietary core technologies. It has achieved significant success in enhancing the informatization and intelligence levels of hospitals and improving the diagnostic and treatment capabilities of primary-care physicians.

BOIN Hearing Technology (SH) Co., LTD., established in 2019, is a national high-tech enterprise that primarily invests in the health industry and focuses on the integrated design, R&D, production, and sales of “AI-powered smart hearing aids + Hearing Expert Centers.” Committed to serving the nation through industrial development and enhancing the hearing health of the entire population, BOIN Hearing leverages innovations in business models, services, and ecosystems to create “Your 24/7 Nearby Hearing Expert,” thereby promoting public hearing health and advancing the cause of audiology in China.

To date, BOIN’s national chain service alliance, Hearing Earth, has opened more than 200 stores across China, covering 23 provinces and 91 cities. It has established 20 directly operated stores in Beijing, Shanghai, Chengdu, and Chongqing, providing convenient services and experiences for individuals with hearing impairments.

Since its establishment in 2019, BOIN Hearing has built a comprehensive system encompassing AI-powered hearing aid R&D, hearing assessments, customer experience, and after-sales services, restoring clear auditory worlds for tens of thousands of individuals with hearing loss.

Looking ahead, the collaboration between IFLY TEK and BOIN Hearing will continue to deepen, enabling every individual with hearing loss to rediscover the beauty of sound and the wonders of the world—“Listen to Beautiful Sounds, Enjoy a Happy Life”。