In today’s vibrant and diverse world, hearing serves as a bridge connecting each individual to the outside world. For individuals with hearing loss, clear and natural sound is all the more precious.

On October 12, BOIN Hearing Technology(SH) Co.,LTD. lived up to expectations by holding a new product launch event, with"Wind Rises, Rhyme Surges: Sounds That Stir the Heartstrings"with the theme, grandly launchedQinfeng Series Super-High-Power Behind-the-Ear Hearing Aids and Hanyun Series Ultra-High-Power Behind-the-Ear Hearing Aids, with its superior performance and cutting-edge technology, aims to revolutionize the hearing aid market and lead a new trend in listening.
Hearing Aid Industry Reaches an Inflection Point in Growth, Ushering in a New Era
At the beginning of the press conference,Jiang Xianquan, Chairman and Founder of BOIN HearingMr.He reviewed the growth of BOIN Hearing over the past five years and provided an analysis and forecast of the hearing aid industry, stating:“The hearing aid industry has reached an inflection point for growth, and China is expected to usher in a new era of rapid expansion.”

According to reports, the proportion of China’s population aged 65 and above has exceeded 15%, with the aging trend continuously intensifying. The number of individuals with hearing loss has surpassed 70 million. Meanwhile, the penetration rate of hearing aids remains very low, at no more than 5% in China. Compared with the United States and Europe, there is substantial room for growth in this sector.
“In January of this year, the State Council released the ‘No. 1 Document’ on the silver economy, listing hearing aids as the top priority among rehabilitative assistive devices—an unprecedented move that places hearing aids at the forefront of rehabilitative equipment,” he pointed out. In recent years, domestic hearing aid manufacturers in China have significantly enhanced their independent R&D capabilities, particularly achieving localization of core industrial components, including chips, microphones, and digitizers. Despite China being the world’s largest potential market for hearing aids, 90% of the medical-grade hearing aid market is currently monopolized by five major overseas companies. This indicates substantial room for growth for Chinese hearing aid enterprises.
“As market education deepens, awareness among doctors and patients continues to rise. Coupled with the growing trend of self-purchased hearing aids among individuals born in the 1960s, China’s hearing aid industry has reached a tipping point for growth. It is believed that the next three to five years will usher in an era of rapid expansion.”
Qin Feng and Han Yun Series: Focusing on the Needs of Individuals with Severe to Profound Hearing Loss
Qin Feng and Han Yun Series Behind-the-Ear Hearing AidsBy continuously meeting the needs of individuals with hearing loss, and through the relentless day-and-night efforts of researchers, it delivers exceptional performance,"Disrupting Industry Perceptions, Leading a New Hearing Revolution."

Qin Feng and Han Yun Series Behind-the-Ear Hearing AidsDesigned specifically for individuals with severe to profound hearing loss. The Qinfeng series, with its extra-high power output, provides assistance to users who require higher volume support in their daily lives, truly achieving ""Distortion-Free Sound, Enjoyable Listening"; meanwhile,Hanyun Series Ultra-High-Power Behind-the-Ear Hearing AidDesigned for individuals with severe hearing loss, its powerful features ensure clear, comfortable, and high-quality sound for users.“Natural Sound, Delicately Captured.”
Both new products leverage cutting-edge technology to deliver high-definition audio experiences. BOIN Hearing’s proprietary Cloud Hearing chip technology further elevates comfort and speech intelligibility to new heights, ensuring users enjoy optimal auditory performance whether listening to high-quality music, engaging in everyday conversations, or attending professional lectures.

The Qin Feng/Han Yun series of behind-the-ear hearing aids prioritize aesthetic design alongside functionality. Available in a variety of colors—including Moonlight Silver, Natural Skin Tone, Deep Lake Blue, Midnight Black, and Sky Blue—these devices allow individuals with hearing loss to enjoy personalized styles that boost confidence while pursuing optimal listening performance.
BOIN Hearing understands the needs of every family and has positioned its prices within an affordable range. The Qinfeng ultra-high-power behind-the-ear (BTE) hearing aids are available in models 100, 300, 500, 700, and 900, with prices ranging from RMB 6,800 to RMB 39,800. The Hanyun super-high-power BTE hearing aids are also offered in models 100, 300, 500, 700, and 900, priced between RMB 4,800 and RMB 33,800. Individuals with hearing loss can select the most suitable model based on their specific needs.
Carbon Fiber Empowers Tangchao Custom Hearing Aids: Eco-Friendly, Durable, and More Reassuring
At the press conference,Mr. Zhang Zhili, Head of the Wholesale Division at BOINA Comprehensive Analysis of the Performance and Advantages of the New Qin Feng/Han Yun Series Products.

He stated, “The successful launch of the high-power behind-the-ear hearing aids in the Qin Feng and Han Yun series will bring new experiences, new choices, and new hope to patients with severe and profound hearing loss.” Meanwhile, he also brought everyoneThe Surprise of Tangchao Customized Devices!

Data shows that the Tangchao Customized Device Series has achieved "domestic substitution," a "brand-new platform," and "high-end customization." Since its market launch, it has gained consumer recognition and favor, with a customer satisfaction rate as high as 96%. This product launch event further introduces a comprehensive upgrade to the Tangchao Customized series, allowing users to customize carbon fiber casings. These casings are not only lightweight and durable but also offer excellent corrosion resistance, providing users with a healthy and reassuring experience.

According to the introduction, the appearances of both CIC and IIC in the Tangchao custom series currently accept customization with carbon fiber shells.
BOIN Series Hearing Aids: Technological Innovation Leads a New Auditory Experience
Ms. Liu Huan, General Manager of Hearing EarthAt the press conference, BOIN Hearing unveiled its co-branded series with internationally renowned hearing aid manufacturers—BOIN Series Hearing Aids (RIC and Custom-Made), a premium hearing solution that seamlessly integrates technology with daily life, markingBOIN Hearing’s Major Leap in Hearing Health Solutions.

According to the introduction, the RIC devices in the Boyin series are setting trends with their direct charging connectivity. Their compact design ensures a comfortable, unobtrusive wearing experience. This represents not only a technological breakthrough but also a thoughtful enhancement of user experience, delivering unprecedented convenience and comfort. Even more impressive is the series’ “Boyin Sound” feature, which leverages next-generation chip technology and algorithms to perform up to ten million sound quality adjustments per hour, striving for optimal audio fidelity. Regardless of environmental changes, individuals with hearing loss can enjoy the best possible listening experience.

Meanwhile, it is not only an advanced hearing aid but also a comprehensive health management companion. The Boyin series of hearing aids can recognize different environmental modes, such as mask mode and car mode. The high-end Ruizhi mode further achieves customized environmental adaptation, providing users with a personalized listening experience.
In addition, the AI features of the Boyin series hearing aids include automatic power-on/off functionality and a fall detection alert system. It is understood that the Boyin series hearing aids are priced starting from 5,800 yuan, covering budget, mid-range, and premium segments to meet the diverse needs of different users.
Hearing Earth: Empowering More People with Hearing Loss to Enjoy a Beautiful “Sound” Life
Meanwhile, Ms. Liu Huan also introduced the basic situation of the Hearing Earth National Service Alliance since its launch one year ago. She said, “Since its establishment last year, Hearing Earth has gained recognition and support from everyone. As of today, the number of franchise stores has reached 260, and it is expected to reach 300 by the end of the year. We hope to join hands with like-minded and outstanding hearing centers to ensure that people with hearing loss in China can not only enjoy high-end hearing aids but also appreciate the beauty of sound and the joy of life.”

According to the introduction, Hearing Earth provides six major empowerment supports, including preparation, renovation, and product promotion, and has establishedBOIN Club, providing franchisees with abundant resources through benefits such as points bonuses and maintenance discounts, enabling each franchisee to deliver more comprehensive services to customers while offering high-end hearing aids.
Worry-Free Hearing Aid Solutions: A Customer-Centric Service Journey
At BOIN Hearing, our professional after-sales service team delivers a worry-free user experience. From the moment of purchase, customers receive comprehensive support and assurance, ensuring that every hearing aid provides precise, optimal assistance to individuals with hearing loss.
Mr. Xia Qingwei, Chief Operating Officer of BOIN HearingFrom multiple perspectives—including customized service strategies, technological innovation and upgrades, user support and customer training, continuous improvement of service quality, user privacy and information protection, and a new chapter in community-based services—this article elaborates on BOIN Hearing’s comprehensive “customer-centric” philosophy.

He emphasized that BOIN’s core lies in providing customized service solutions. Through extensive research to understand customer pain points and needs, and supported by the back-end operations center, a detailed data analysis process has been established, enabling the customer service team to respond promptly to market changes.
Regarding software, Xia Qingwei stated that BOIN Hearing independently develops all its product software, including both the firmware embedded in the devices and the fitting software. To ensure an optimal user experience, BOIN has conducted countless rounds of internal testing to deliver a stable and user-friendly interface.
According to reports, since its establishment, BOIN’s training team has earned the trust and acclaim of a broad user base through its prompt response times and efficient service. By implementing rigorous information management systems and standardized processes, the company ensures that user data is properly protected. Looking ahead, BOIN plans to deliver greater service value and a superior user experience by integrating community networks, events, and brand initiatives.
BOIN Hearing: Listen to Beautiful Sounds, Enjoy a Happy Life
Dedicated to serving the nation through industry and enhancing the hearing health of all Chinese citizens,BOIN Hearing Technology(SH) Co.,LTD.is a company primarily focused on investing in the health industry,A national high-tech enterprise dedicated to developing “AI-powered smart hearing aids + Hearing Expert Centers,” integrating design, R&D, manufacturing, sales, and services.
Since its establishment in June 2019, BOIN Hearing has adhered to independent innovation,It has established a full-chain product line that includes cloud-enabled SiP chips and medical-grade hearing aids, underpinned by a brand matrix comprising four major brands—BOIN, Beilingmei, Bolanger, and Boyin—and a nationwide franchise service center, Hearing Earth.National Chain Service Alliance for Hearing Aids.

BOIN HearingNot only are we committed to leveraging AI technology to drive product innovation, but we also aim to promote industry development through professional services.BOIN Hearing focuses onDelivering Hearing Solutions Within a 1-Kilometer Radius—Your Local Hearing Experts, Offering 24-Hour In-Home Service, bridging the last mile to improve the auditory lives of individuals with hearing loss, thereby driving the development of the hearing aid industry.
The launch of BOIN Hearing’s Qinfeng and Hanyun series behind-the-ear hearing aids,Not only is it a revolutionary innovation for the industry, but it also demonstrates care and respect for individuals with hearing loss. By revolutionizing traditional hearing aid technology and gaining deep insights into user needs, the Qinfeng/Hanyun series of hearing aids will lead individuals with hearing loss into a new world of hearing, allowing them to experience the infinite possibilities of life. We look forward to continuously driving technological innovation in China’s hearing aid sector, bringing more beauty and boundless potential to the world.