Ping An Home Doctor Receives WONCA International Quality Certification, Setting New Standards for Internet-Based Healthcare Services

On October 29, the “Family Doctors Worldwide, Ping An Together” World Organization of Family Doctors (WONCA) Dual Certification Award Ceremony (hereinafter referred to as the “WONCA Dual Certification Award Ceremony”) was held in Shanghai. Ping An Healthcare and Technology Company Limited (hereinafter referred to as “Ping An Healthcare”) successfully obtained both the Digital Health Certification (DHC) and the Continuing Professional Development (CPD) Training Curriculum System Certification from the World Organization of Family Doctors (hereinafter referred to as “WONCA”), becoming the first healthcare, medical, and elderly care service enterprise globally to hold both WONCA certifications simultaneously. At this dual certification award ceremony, Dr. Harris Lygidakis, CEO of WONCA, presented the certification certificates. The event was witnessed by Professor Dr. Donald Li, Former President of WONCA and Chairman of the Elderly Commission of the Hong Kong Special Administrative Region Government, and Mr. Li Dou, Chairman and CEO of Ping An Healthcare. More than 40 representatives from Ping An Life Insurance, Ping An Healthcare, and family doctors attended the ceremony.

It is reported that WONCA was established in Melbourne, Australia, in 1972. As an academic organization for general practitioners/family physicians worldwide, it serves as a senior advisor and working partner to the World Health Organization (WHO) in the field of community health. WONCA accreditation is a prestigious credential in the global field of family medicine, with standards aligned with WHO guidelines, thereby carrying significant international authority. Physicians who obtain WONCA accreditation gain broader international recognition, which plays a crucial role in enhancing the global competitiveness of both individuals and medical institutions. Ping An Healthcare’s recent achievement of dual accreditation demonstrates that its family physicians’ professional competencies have been recognized by authoritative international organizations, and that its medical and health management services have reached world-class standards. This accomplishment has significantly strengthened the company’s international competitiveness and brand influence.

To build a high-quality domestic physician team, provide services benchmarked against international standards, and promote the high-quality development of online family doctor services, Ping An Healthcare has been continuously strengthening its family doctor service capabilities in three key areas:

In the cultivation of medical talent, to ensure high-quality services from family doctors, Ping An Healthcare has actively leveraged global resources and collaborated with WONCA to create the world’s first professional development program for family doctors, helping them establish a continuous career growth pathway. Through an internationalized training system and high-standard certification, Ping An Healthcare is committed to injecting a steady stream of highly qualified professionals into the family doctor workforce. Additionally, by leveraging digital tools, the company aims to popularize the concept and model of family doctor services among the general public.

Ping An Healthcare’s digital health platform continues to innovate and upgrade. As early as 2019, the platform obtained certification from WONCA, and this year it has once again achieved the highest-level certification for digital health platforms. This accomplishment stems from Ping An Healthcare’s sustained investment and exploration in medical technology innovation. The company has established five major databases—covering diseases, prescription treatments, medical products, medical resources, and personal health—thereby constructing a globally leading medical knowledge graph. Building on this foundation, it has innovatively developed the “Ping An Yi Bo Tong” multimodal large medical model along with 12 AI business models. Furthermore, Ping An Healthcare has comprehensively upgraded its “Ping An Yi Jia Ren” physician workstation, leveraging AI technology to implement full-scale quality inspection and ensure the safety and compliance of medical services. The application of these advanced technologies and platforms enables Ping An Healthcare’s family doctor services to meet users’ health needs more efficiently and precisely.

In promoting service standards, Ping An Healthcare has partnered with the Chinese Medical Association’s Branch of General Practice and the Royal Australian College of General Practitioners (RACGP) to elevate the service standards and models—built upon top-tier family physician talent and high-quality internet platforms—to national group standards. This initiative aims to further optimize and facilitate the replication and promotion of the family physician model across China and globally, establishing a first-class, world-renowned brand for high-quality family physician services.

Representatives from the World Organization of Family Doctors, the medical academic community, and enterprises engaged in discussions centered on the theme “Connecting Global Family Doctors with Ping An—Ensuring Every Family Has Its Own Dedicated Physician.”

Dr. Harris Lygidakis, CEO of WONCA, stated that family doctors play a pivotal role in healthcare management and chronic disease management. Ping An Healthcare’s innovative practices in the field of family doctor services have provided valuable experience for the global healthcare industry. In the future, continued efforts through digital health, telemedicine, multidisciplinary team collaboration, and personalized health interventions can enable family doctors to more effectively help patients manage chronic diseases.

Professor Li Guodong, former President of WONCA and an expert advisor to Ping An Healthcare, believes that Ping An Healthcare has made significant strides in the digital health sector. In particular, by integrating AI technology with family doctor services, this innovative service model will strengthen the “online + offline” integrated system and provide comprehensive health protection. Leveraging its leading technological capabilities and professional medical team, Ping An Healthcare is poised to become a global leader in the field of family doctor services.

Prof. Nick Guldemond, a WONCA-certified digital health expert, expressed appreciation and affirmation for Ping An Healthcare’s family doctor service digital health system. He believes that Ping An Healthcare’s digital health system has reached the highest level in terms of scalability and comprehensiveness, particularly in providing multidisciplinary services, preventive care, and comprehensive support for elderly patients. This is crucial for enhancing the quality and safety of healthcare services, as well as advancing continuing medical education and training.

Tan Mingxiu, the executive in charge of product design at Ping An Life Insurance, congratulated Ping An Healthcare on achieving dual accreditation from the World Organization of Family Doctors. She affirmed that Ping An Life Insurance will continue to support Ping An Healthcare’s innovative family doctor service model, working together to enhance customer service experience and comprehensively ensure the quality of family doctor services. This collaboration aims to deliver a “worry-free, time-saving, and cost-effective” experience for customers, infusing financial services with greater humanistic care and making insurance more compassionate.

At the conference, Li Dou, Chairman and CEO of Ping An Healthcare, announced that in June this year, Ping An Healthcare had comprehensively upgraded its “Ping An Family Doctor” service brand and launched the “11312” one-stop proactive health management service system. This system features: one family doctor team with registration and certification from Peking University International Hospital and end-to-end supervisory training certification from the World Organization of Family Doctors (WONCA); one 5A-standard service pathway under the accreditation coaching of AGPAL, an accrediting body designated by the Royal Australian College of General Practitioners (RACGP), and guided by the Chinese Society of General Practice of the Chinese Medical Association; three sets of proactive health management services tailored for sub-healthy individuals, patients with chronic diseases, and patients with acute or serious illnesses; and access to 12 types of scarce medical resources. Meanwhile, Ping An Healthcare introduced a user service commitment: “Proactive Health Management, Effective Chronic Disease Control, and Comprehensive Disease Care.” Through a dedicated family doctor portal, users can experience a one-stop family health management service that is worry-free, time-saving, and cost-effective, thereby comprehensively extending healthy life expectancy and improving quality of life for all users.

Building a Professional Bridge Between Doctors and Patients, Safeguarding Public Health with Dedication: Ping An Family Doctor Is Always on the Way. Li Dou stated that in the future, Ping An Healthcare will further strengthen the service system of its core business hub, "Family Doctor," deepen empowerment through digital technologies, link global medical and health service resources, and provide high-quality proactive health management solutions to meet the growing healthcare needs of the general public.

In the development of family doctor services and internet-based healthcare, the application of digital technologies and the establishment of standardized services are key directions for enterprises exploring new growth opportunities. The recent achievement of dual certification by the World Organization of Family Doctors (WONCA) not only recognizes Ping An Healthcare’s existing efforts in digitalizing family doctor services and standardizing its practices, but also serves as an encouragement for its future development. Ping An Healthcare will continue to deepen its capabilities in medical health services and advanced technology, strengthen its foundational infrastructure, enhance professional expertise, and optimize user experience. Upholding its value proposition of “worry-free, time-saving, and cost-effective,” the company remains committed to refining its products and improving its services, providing users with more professional, convenient, and caring internet-based healthcare solutions.