Signia Showcases Innovative Hearing Solutions at the 7th CIIE, Driving High-Quality Development in China's Hearing Health Industry

On November 6, 2024, the 7th China International Import Expo (hereinafter referred to as the “CIIE”) grandly opened at the National Exhibition and Convention Center. Signia, the premium hearing aid brand under WSAudiology Group (hereinafter referred to as “WSA Group”), returned to the CIIE under the theme “Moving Forward with Innovation, Quality Awakening New Sounds.” It presented an immersive showcase of the technological advantages of its new Integrated Xperience platform (hereinafter referred to as the “IX Platform”) and a range of industry-leading innovative hearing solutions, fully demonstrating Signia’s commitment to empowering exceptional listening experiences through innovative acoustic technology, as well as its long-term dedication to fostering the high-quality development of China’s hearing health industry.

“The CIIE is a microcosm of China’s efforts to advance high-standard opening-up, as well as a window for multinational corporations to share in China’s opportunities and deepen cooperation and exchanges. Our consecutive years of participation in the CIIE, along with the sustained spillover effects it generates, have bolstered our confidence in deepening our presence in the Chinese market,” said Mr. Bernd Wagner, CEO of WSA Group China. “With over 30 years of roots in China, Signia has achieved leapfrog development in the Chinese market, benefiting from China’s open, win-win business environment and market opportunities. Looking ahead, we remain committed to our promise in China. Leveraging the CIIE’s strong ‘magnetic field,’ we will accelerate the introduction of global innovative products into China, empower the hearing health industry with new quality productive forces through innovation, collaborate with local partners to enhance the competitiveness of China’s hearing health industrial chain, and contribute to the ‘Healthy China’ initiative.”

At this year’s China International Import Expo (CIIE), Signia showcased its innovative solutions powered by the IX Augmented Focus platform, along with a lineup of flagship hearing aid products, comprehensively demonstrating Signia’s ongoing achievements in advancing audiology technology iterations and innovating hearing aid design. Leveraging the spillover effects of CIIE, the IX Augmented Focus platform, which made its debut at the previous CIIE, was officially launched in China last December, serving as a prime example of “exhibits turning into commercial products.” With real-time conversation enhancement and holographic beamforming technology, the IX Augmented Focus platform enables hearing aids to focus on and track multiple conversation partners, providing clear listening experiences for individuals with hearing loss even in noisy environments and offering robust support for real-time multi-person conversations.

At this year’s CIIE, Signia unveiled the Chinese debut of its Phantom IX and Silk IX hearing aids, which are slated for launch in the Chinese market. As a rechargeable, slim-style receiver-in-canal (RIC) device, the Phantom IX hearing aid continues the Phantom series’ sleek design and robust battery life. The Silk IX hearing aid is a custom-made deep-canal device whose binaural single-microphone directional system enables clear hearing in noisy environments. Powered by the IX Acoustic Platform, Signia hearing aids further help users achieve real-time, clear listening during multi-person conversations, facilitating effortless daily communication.

To provide attendees with a more intuitive understanding of Signia’s acoustic technology, the company has specially created a Technology Experience Zone at this year’s CIIE. Through Signia’s proprietary app, the principles and technical performance of its hearing aids are presented visually, enabling visitors to directly experience how Signia’s “next-generation” acoustic technology empowers individuals with hearing loss to enjoy clearer and superior listening experiences.

As China gradually transitions into an aging society, the demand in the country’s hearing health market is poised for continuous expansion. The Chinese government has not only positioned healthy aging as a key component of the Healthy China initiative but also advocates for the development of the “silver economy” as an additional driver of high-quality economic growth. As one of the earliest hearing aid manufacturers to enter the Chinese market, Signia has actively responded to governmental calls by continuously advancing innovative hearing solutions, striving to enhance public awareness of hearing health, and steadily expanding its local channel network to improve accessibility to cutting-edge hearing products and professional hearing healthcare services.

Since WSA Group completed its acquisition of Zhejiang Longkang, a leading e-commerce company in the industry, in October 2022, Signia has been continuously deepening its O2O (Online-to-Offline) strategy. The aim is to reach more Chinese consumers through online channels, assist them in selecting appropriate hearing aid products and services online, and guide them from online engagement to offline professional audiometric testing and fitting. Meanwhile, to further increase the per capita coverage of hearing care services in China, Signia has innovatively launched the Mobile Hearing Testing and Fitting Vehicle project. In collaboration with channel partners, these vehicles, equipped with professional audiometric booths and fitting tools, can reach remote areas and elderly communities, helping to realize the vision of making professional hearing health services accessible to all. From June 2023 to the present, nearly 30 mobile fitting vehicles have traveled to over 100 cities across China, successfully hosting 1,136 community events and serving more than 50,000 individuals. At this year’s China International Import Expo (CIIE), the Mobile Hearing Testing and Fitting Vehicle is also featured at the Signia booth, allowing attendees to experience immersive, professional hearing health services on-site, including consultation, audiometric testing, and hearing aid fitting.

For more CIIE highlights, you are welcome to visit the booth of Signia, a premium hearing aid brand under the WSA Group, located at Booth A4-03, Hall 7.1, “Medical Devices and Pharmaceuticals & Healthcare Pavilion.”

Signia, a premium brand under the WSAudiology Group, traces its roots to Siemens Hearing, the inventor and innovator of hearing aids. Carrying forward a 146-year legacy of innovation, Signia upholds and advances the spirit of Siemens Hearing by continuously driving iterative innovations in audiological technology and hearing aid design, helping people improve their quality of life and enhance their performance.

Signia remains committed to its promise of “Pursuing Excellence.” This is both a challenge and a call to action. Dedicated to improving lives through innovative hearing aid technology, Signia urges every individual with hearing loss to take immediate action, leveraging cutting-edge hearing solutions to perform at their best in daily life and make every day remarkable. Siemens Hearing entered the Chinese market in the 1980s, becoming one of the earliest hearing aid companies to establish a presence in China. With over three decades of deep engagement in the local market, Signia hearing aids have consistently worked to raise public awareness of hearing loss among the Chinese population and enhance the accessibility of advanced hearing products. Through continuous innovation in both products and services, Signia has helped millions of people with hearing impairment regain superior listening experiences, enabling effortless communication and confident interaction in everyday life.

WS Audiology, headquartered in Lynge, Denmark, is one of the largest hearing aid companies globally. WSA’s hearing products and services are available in approximately 45 countries and regions worldwide. In 2023, the group reported net sales exceeding €2 billion.