Philips Unveils New Flagship Products at CIIE Under New Brand Promise 'Innovation with Empathy, Care for All'

Shanghai, China – Today marks the opening of the 7th China International Import Expo (CIIE). Royal Philips, a global leader in health technology, showcased its latest innovations spanning the entire “healthcare journey” at the Medical Devices and Pharmaceuticals & Healthcare section in Hall 7.1, featuring several star products making their premieres and debut exhibitions.

As an exhibitor for seven consecutive years, Philips unveiled its refreshed brand image at this year’s CIIE, leveraging the event’s significant influence to launch its new Chinese brand slogan: “Innovation from the Heart, Care for All.” This underscores the company’s commitment to empowering more people to access high-quality care in a timely manner through meaningful innovation.

The China edition of the “2024 Future Health Index Report,” themed “Innovation at Heart, Care for All,” was officially released at the China International Import Expo (CIIE). Launched in 2016, the inaugural year of “Philips Health Technology,” the Future Health Index Report has, over the past nine years, grown into one of the largest and most influential reports of its kind globally. This year’s survey covered 14 countries worldwide, examining the key factors hindering healthcare systems from delivering timely, high-quality care to patients amid rising patient demands, and providing a detailed analysis of pathways to overcome these challenges. As Philips’ second-largest market globally, China is one of the key markets featured in the report.

The China Edition report, based on a survey of 200 healthcare industry executives, reveals that their primary concern is how to build a resilient healthcare system while balancing economic benefits. They are adopting diverse measures, including embracing new technologies such as digitalization, artificial intelligence, and automation; promoting value-based care and novel service models; and implementing environmental protection and energy-saving initiatives. These efforts aim to reduce costs, address challenges such as talent shortages and regional disparities, and ensure timely access to standardized, high-quality services for a broader patient population.

Mr. Jia Borui, Global CEO of Philips, stated, “The needs and efforts of healthcare administrators in China align with Philips’ commitments and mission, as well as our focused direction for innovation. Our new brand slogan encapsulates our goal: timely, broad, and high-quality care. China is one of the most important markets in Philips’ global strategic landscape. We will continue to dedicate ourselves to our ‘China Strategy,’ leveraging our value proposition to drive faster and more precise local innovation, thereby supporting the Chinese healthcare system in achieving its resilience objectives.”

Ms. Liu Ling, President of Philips Greater China, stated, “Over the course of seven editions of the China International Import Expo (CIIE), we have continuously deepened and expanded our ‘localization’ strategy, achieving comprehensive local production of our products by integrating global innovation expertise with local insights. Upholding its commitment to ‘innovation from the heart, care for all,’ Philips actively responds to the Chinese government’s call to promote ‘new quality productive forces.’ We are dedicated to unleashing the productivity of healthcare professionals, providing high-quality care to more patients, and empowering consumers to better manage their own health.”

Echoing its new brand promise, “Innovation and you,” Philips showcased its comprehensive portfolio covering the entire health continuum at the China International Import Expo (CIIE), including products and solutions in oral healthcare, men’s grooming, beauty and personal care, diagnostic imaging, ultrasound, image-guided therapy, patient monitoring, healthcare informatics, and sleep and respiratory care.

In terms of professional healthcare, Philips focuses on “enhancing quality and efficiency” based on the actual clinical needs of Chinese customers, as well as doctors and patients. For example:

● The world’s only whole-body multi-nuclear MRI 7700 with dual certification from the European CE mark and the U.S. Food and Drug Administration (FDA);

● The industry’s first high-end CT 5300 equipped with an AI deep learning algorithm holding dual certification from the U.S. FDA and China’s National Medical Products Administration (NMPA);

● The Xiantong 5500 and Shengtong 5300, domestically produced high-end mobile ultrasound systems designed for diverse clinical scenarios including bedside care, emergency departments, anesthesia, and intensive care;

● Philips Catalyst program, which provides angiography system upgrades in a practical, cost-effective, and efficient manner;

● Nebula 3D Imaging Data Center v12: An advanced visualization application platform covering multiple domains and modalities, providing one-stop solutions for complex cases;

● The Feifan Zhihui Critical Care Ecosystem Solution, tailored for ICUs in Chinese hospitals, delivers high-quality data integration and visualized operational insights;

● DreamStation AVAPS home non-invasive ventilator, offering multiple intelligent therapy modes to address complex and diverse clinical conditions.

In the realm of healthy living, Philips is committed to integrating health technology products into diverse scenarios of daily life, safeguarding consumers’ “visible healthy lifestyles” with “invisible health technology.” For example:

● The Philips Pebble Portable Shaver, which condenses the exclusive "Micro-Lift & Cut" technology found in premium thousand-yuan-tier products, delivers an exceptional shaving experience to consumers through its trendy, portable design and efficient, clean-shaving performance;

● The Philips Sonicare DiamondClean 3 Series Pro electric toothbrush, featuring core Sonicare sonic cleaning technology, utilizes amplitude-controlled brushstroke oscillation and microbubble water flow technology to thoroughly clean tooth surfaces, interdental spaces, and the gumline, delivering efficient oral cleansing and helping users improve their oral health;

● The Philips 7 Series Air High-Speed Hair Dryer and Styler, featuring intelligent temperature control technology combined with smart algorithms to rapidly dry while nourishing hair strands and caring for the scalp.

Welcome to the Philips Booth – Medical Devices and Healthcare Zone (H7.1 C4-01). Click to download:Innovation at Heart, Care for All — 2024 Future Health Index China Report | Philips

Koninklijke Philips N.V. is a leading health technology company dedicated to improving people’s health and well-being through meaningful innovation. Committed to patient-centric and human-centered innovation, Philips leverages advanced technology and deep clinical and consumer insights to provide personal health solutions for consumers, as well as professional healthcare solutions covering both hospital and home settings for healthcare institutions and patients. Headquartered in the Netherlands, Philips is a leader in diagnostic imaging, ultrasound, image-guided therapy, patient monitoring, healthcare informatics, and personal health. In 2023, the company reported sales of €18.2 billion, employs approximately 69,700 people worldwide, and provides sales and services in more than 100 countries.