Hearing Earth by Boyin Hearing Celebrates First Anniversary with Over 300 Stores Nationwide, Files IPO Prospectus

In the month leading into 2025 from 2024, China’s hearing health sector witnessed a highlight moment for the domestically produced hearing aid industry, characterized by active exploration of empowerment strategies and penetration into lower-tier markets—BOIN Hearing’s “Hearing Earth” Breaks Through Store Count Milestone in One Year300 institutions, covering 24 provinces and 123 cities, enabling the hearing aid industry, which emphasizes “30% product, 70% fitting,” to better serve individuals with hearing loss across China.

Hearing loss has become a major global public health issue.According to data from the World Health Organization, currentlyApproximately worldwide466 million people have hearing loss。Among them, more than one-third of the population aged 65 and above suffer from varying degrees of hearing loss.

The “Blue Book of China’s Hearing Health Report 2021” shows that approximately one-third of elderly people aged 65 and above in China have moderate or greater hearing loss, with this proportion rising to about 50% among those aged 75 and above. However,Currently, the hearing aid adoption rate in China is only5%-10%。

Experts point out that,Hearing loss is one of the common health issues among the elderly, which not only affects their quality of daily life but may also have profound negative impacts on mental health and social interactions.Hearing aids are effective devices for compensating hearing loss, and with professional fitting, most hearing impairments can be significantly improved.

BOIN Hearing Technology(SH) Co.,LTD.is a company primarily focused on investing in the health industry,Focus on Development"AI-Powered Smart Hearing Aids + Hearing Expert Center"，A National High-Tech Enterprise Integrating Design, R&D, Production, Sales, and Service。

BOIN Hearing takes serving the nation through industry and enhancing the hearing health of the entire population as its mission,Delivering a premium listening experience for individuals with hearing loss. Under its umbrella,Hearing Earth National Chain Service Alliance, since its launch in 2023, has provided a trusted platform for hearing service information exchange for hearing aid usersplatform, and deploy professional hearing aid fitting services across China to reach every user。

Just likeLiu Huan, General Manager of Tingli Earthas stated: “Over the past year, our Angel Team members have traveled extensively across China, collaborating with our partners to establish numerous BOIN Hearing Aid Hearing Service Centers. From Heilongjiang to Xinjiang, and from Beijing, Shanghai, and Guangzhou to Sichuan and Chongqing,Hearing Earth is expanding nationwide, striving to penetrate every corner of China with hearing services, bridge the last mile of offline hearing care, and become a barrier-breaker in the hearing industry!“We will continue to advance the rise of domestically produced hearing aids, bringing more professional products and services to households across the country.”

Zhang Zhili, Deputy General Manager of BOIN Hearing Group and Head of the Wholesale Business DivisionIt was stated that Hearing Earth, a brand under BOIN Hearing, has surpassed 300 stores on its first anniversary. This means that BOIN’s customers can enjoy cross-location fitting services, so they do not need to worry about testing, adjustment, or maintenance even when traveling or visiting relatives.

Zhang Zhili said: “Hearing Earth is committed to building a vanguard team for hearing services in China.With professional stores across 123 cities in China, BOIN Hearing provides users with comprehensive hearing health services. From hearing assessments and hearing aid fitting to ongoing maintenance, every step is supported by experienced audiologists, ensuring that individuals with hearing loss can regain “original sound” hearing, restore confidence, and embrace a better quality of life.”

Previously engaged in the medical device industryZhang Hongwei, when discussing his original motivation for joining Hearing Earth, he said, “Seeing the potential of this industry and the needs of those around me, I decided to give it a try. I didn’t expect that after making one phone call, they sent someone over the very next day.” He subsequently participated in the Star Program training, stating, “The careful guidance from professional fitting instructors and the insightful lectures delivered by industry veterans have given me greater confidence in this field.”

LetZhang HongweiWhat remains vivid in my memory is the time when a local street cleaner visited us shortly after I joined Hearing Earth. “Due to his hearing impairment, it was often very dangerous for him to work on the roads. After trying our products, he was able to hear much more clearly.” “As a cleaner, he did not earn much. He came several times, and I assured him that we would offer him the most suitable product at the most favorable price. Later, this uncle introduced several other customers with hearing loss to us.” Giving roses to others leaves a lingering fragrance in your hands.I have not only witnessed the booming development of the hearing aid industry, but also cultivated a deep compassion for individuals with hearing loss.”，Zhang Hongwei said。

Xuan XiaofangAs a seasoned professional with over a decade of experience in the hearing healthcare industry, her decision to join Hearing Earth was made after careful consideration. “I have long kept an eye on BOIN, a rising star in the field. After thorough evaluation, I found that the Hearing Earth Auditory Service Alliance boasts a comprehensive franchise system, with distinct advantages in service, product quality, and post-onboarding training.”

After joining Hearing Earth,Xuan Xiaofang“With robust backing and support. ‘Whether it’s facilitating our initial business operations or providing after-sales service to customers, Hearing Earth has offered stronger safeguards. BOIN Hearing also regularly organizes offline public welfare initiatives such as the “Yi Er Action,” and has launched a series of offline training programs like the “Star Plan,” enabling us to enhance our skills and professional capabilities.’”

Xuan XiaofangThe greatest joy is not only helping more people with hearing loss to hear againQingnot only won their trust with my voice, but also gradually became friends with them through continued interaction over time.“What impressed me most was Auntie Mu. In her sixties, Auntie Mu is naturally a very cheerful person who loves making friends. However, since experiencing hearing loss a few years ago, she has lost all interest in initiating conversations with others. In her daughter’s words, her life has become dull and lifeless, devoid of any vibrancy. Upon being fitted with hearing aids, the first thing Auntie Mu said, with great excitement, was,”‘I can hearClearSound’. She immediately video-chatted with her close friend to schedule a square dancing session together. When Auntie Mu came to the store for her second maintenance visit, she was completely transformed, becomingSpecialCheerful。”

Zhu Li"I entered the hearing care industry because I saw deaf-mute individuals using sign language when I was a child. 'I didn’t understand it back then and kept asking them why they couldn’t speak, so this memory has left a deep impression on me.' Introduced by a friend, she joined Hearing Earth and came to realize that the hearing aid industry is fundamentally about providing assistance to those in need."The elderly and children are key populations requiring our focused support, with immense potential for future development.。”

After evaluation,Zhu Li discovered that BOIN Hearing holds significant advantages in product superiority, service quality, and training and franchising support, making it particularly beneficial for those seeking to enter the industry and deeply commit to this cause driven by care and compassion.

“Backed by a recognized brand, our products offer guaranteed quality and after-sales support. With chain stores nationwide, customers enjoy tangible benefits and can rest assured that after-sales service is available wherever they travel. The company offers clear and favorable policies, a comprehensive product portfolio covering all categories, and unified brand promotion that integrates online and offline channels to drive foot traffic to stores. Furthermore, there is no need to worry about professionalism; the company provides a robust weekly training system with beginner, intermediate, and advanced courses. We also frequently organize offline events, forums, and exhibition participations, facilitating exchanges between distributors and industry leaders, where any uncertainties can be openly discussed.”

Liu GuohuaAs a senior pediatric speech-language therapist, I discovered the hearing aid industry, which is closely related to my work in helping children with hearing loss improve their vocal communication. Joining Hearing Earth was therefore a natural progression.“I chose BOIN because I trust the brand. After trying out several products, I was very satisfied with BOIN’s hearing aids, which include custom-made, bone-conduction, and high-power behind-the-ear models.” “As a chain operation, it offers excellent after-sales service and an in-person adjustment mechanism.”

After joining Hearing Earth,Liu Guohua"Found that 'on the one hand, it has improved the service quality and service level of our rehabilitation center,"enriched our service offerings; on the other hand, it can better address children’s pronunciation issues.” “I firmly believe that the hearing aid industry will usher in a brighter future. I will lead my team to bring hope and warmth to more individuals with hearing loss. Meanwhile, I also call on more people to pay attention to hearing health, making this colorful world more ‘vibrant’ with sound.”

Zhang HuiFrom the medical device industry, learned about BOIN Hearing at an exhibition in Shanghai,“After evaluation, I believe BOIN Hearing can provide one-on-one support for professionals like us who seek advancement and aim to enhance our expertise, enabling us to get started with ease. Their one-on-one services cover everything from facility renovation to training.”

Zhang Huisaid: "Working in the hearing aid fitting industry is essentially about supporting people’s hearing health. Often, we witness the joy of older adults who regain the ability to hear clearly after receiving assistance.“One patient, Uncle Chen, left a deep impression on me. His family mentioned that he used to speak so loudly that everyone in the entire building could hear him from downstairs. They were afraid to share their bank passwords with him, fearing accidental disclosure. They also avoided calling him, as he would frequently interrupt conversations. Now, with hearing aids fitted, Uncle Chen has started speaking in a softer voice. The household is no longer noisy, and he has become more willing to engage in conversation.”

As BOIN Hearing puts it, “The road to success is not so crowded, because few people persist.” “Where the will leads, no distance is too far; where the will is directed, no barrier is impenetrable.”

Hearing Earth looks forward to welcoming more visionaries to join us, embarking on a journey of growth and enjoying the blossoming scenery along the way. We look forward to “standing side by side with you to chase dreams and write new chapters, moving forward with courage and determination to paint a bright future.”

In addition to its self-developed products, BOIN Hearing’s core strength lies in providing customized service solutions. Through extensive research to understand customer pain points and needs, and supported by its back-office operations center, the company has established a detailed data analysis process that enables its customer service team to respond promptly to market changes.

Xia Qingwei, Chief Operating Officer of BOIN Hearing“Heart of Hearing, as a key subsidiary of the BOIN Hearing Group, addresses the ‘last mile’ challenge within the BOIN ecosystem. Throughout the service journey, many stakeholders may have concerns about whether this ‘last mile’ can be effectively managed to deliver high-quality service. Within the Heart of Hearing segment, we provide extensive services and support to both distributors and end-users, encompassing the full range of assistance offered by our operational centers.”

Xia QingweiHe said, “Let me briefly share with you that BOIN Hearing’s data analytics team conducts customized analyses based on comprehensive customer information. Whether it pertains to the proximity of customers’ residences, the severity of their hearing loss, or the specific services required by customers in different regions, we have carried out extensive analysis and accumulated substantial insights. These efforts help instill great confidence in our users and franchisees. As the new year approaches, I believe that”“300 stores are just a starting point, not the end; our services also mark a new beginning.”

Over the past year, we have pressed forward through wind and rain, persevering without cease.The Hearing Earth Auditory Service Alliance operates over 300 stores, spanning 24 provinces and 123 cities, and covering 153 distributors.

Looking Back on the Journey,Jiang Xianquan, Chairman and Founder of BOIN Hearingstates,BOIN Hearing with “DevelopmentAI Hearing Aid Technology: Building China's Leading Brand in the Field of Hearing”as the vision,Upholding“User-Centric” service philosophy, dedicated to providing individuals with hearing loss with higher-quality, more convenient, and efficient hearing health solutions.

“Professional products combined with high-quality fitting services, along with a retail network spanning 24 provinces, enable Hearing Earth to help BOIN Hearing establish itself as your local hearing care expert, providing 24-hour offline fitting services,” said Jiang Xianquan. “We look forward to helping every individual with hearing loss rediscover the beauty of sound and the wonders of the world—‘Hear Beautiful Sounds, Enjoy a Happy Life.’”