
As the first benchmark competition in the Asia-Pacific region dedicated to digital dental innovation,The 1st Digital Dentistry Innovation ChallengeBringing together cutting-edge innovative forces from the industry. Under the guidance of the Rizhao Municipal Committee of the Communist Party of China and the Rizhao Municipal People’s Government, and with meticulous planning by the Administration Committee of Rizhao High-Tech Industrial Development Zone, the competition has invited authoritative experts—including academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering, leading universities, top-tier Grade A tertiary hospitals, and prominent investment institutions—to form a professional judging panel, garnering widespread attention from all sectors of the industry.
After rigorous screening and stringent evaluation, 26 high-potential, innovative projects stood out and successfully advanced to the finals. These selected projects not only demonstrate the vibrant vitality and broad prospects of the digital dentistry industry but also represent innovative approaches within China’s digital dentistry sector. In the coming period, we will sequentially share insights on these outstanding entrepreneurial ventures and innovation teams, helping stakeholders keep pace with industry innovations.
Text | Good Teeth
Current Project: Becoming
*The following content is excerpted from the project roadshow materials

Shenzhen Becoming Medical Technology Co., Ltd. is rooted in the wave of digital transformation in the field of dental care, focusing on creating a "one-stop digital fixed orthodontic solution."Since its establishment in 2015, the company has always been driven by technological innovation, with a cumulative investment of approximately100 million yuanUsed for research and development and production. Through the continuous innovation of its subsidiary, Aoshimei, the company has obtained China's first and only Class II medical device registration certificates for a "Digital Orthodontic Treatment System" and an "Additively Manufactured Customized Orthodontic Positioner."
From the perspective of industry pain points, the fixed orthodontics market is ushering in unique development opportunities. Data shows that the terminal market size in this field reaches RMB 62 billion, with the fixed orthodontics market accounting for approximately46 billion yuan, with case volumes five times those of clear aligner therapy. However,The current dental market is experiencing downward pressure, with many clinics facing operational challenges. This "winter" environment precisely highlights the urgent industry demand for cost-effective and high-efficiency solutions.
During this roadshow, Shenzhen Becoming Medical E-Commerce Co., Ltd. showcased its "moat"-style technological barriers, providing systematic solutions to industry pain points. The company has applied for63 Patents, obtain12 Software Copyrights, and has established deep collaborations with top-tier institutions such as Harbin Institute of Technology, the Chinese Academy of Sciences, and West China School of Stomatology. Its product matrix forms a clear "pyramid" structure: ranging from the high-end digital fixed orthodontic system Aoshimei SE, to the mainstream Panda Brackets, and further to the cost-effective Cheetah Brackets, comprehensively meeting the needs of medical institutions at all levels.

These technological innovations deliver tangible clinical value.By integrating innovative technologies such as AI-assisted diagnosis, 3D tooth arrangement planning, and temperature-sensitive positioning guides, bonding time has been reduced from one hour to 10–15 minutes. This not only enhances dentists’ work efficiency but also lowers the operational complexity and learning curve for dental assistants and nurses.This digital transformation has not only optimized healthcare processes but also delivered a superior diagnostic and treatment experience for patients.。
Notably, in addition to its innovation capabilities, Becoming’s core competitiveness is also reflected in its “Golden Team” composition. Founder Kang Xuan brings extensive industry experience, having previously helped establish Aidite as a leading brand in China’s all-ceramic restoration sector, with a market share reaching45%. Furthermore, Becoming Medical has assembled executive talent from leading enterprises such as Invisalign, with these seasoned industry experts providing robust support for the company’s continuous innovation and market expansion.
The strong growth momentum demonstrated by its market performance also reflects the efforts of the Becoming Medical team. In 2024, the number of patients served by the company reached18,000, with revenue expected to increase by up to 120% year-on-year. ThisBehind the rapid growth is the company's continuous investment in product innovation and market expansion.。

Looking ahead, Becoming has mapped out a clear development path. In the short term, the company will focus on channel expansion and brand awareness, aiming to cover at least one-third of the nearly 120,000 outpatient clinics in China, thereby gradually establishing its digital fixed orthodontics concept among both physicians and consumers.
Meanwhile, Becoming Medical is also actively expanding into overseas markets. Starting in 2026, the company will gradually collaborate with distributors in Southeast Asia and Australia to explore these markets. It has already completed its U.S. FDA application and is currently pursuing CE certification to launch pilot programs in European and American markets.In the long term, the company also plans to further expand its product portfolio to cover niche markets such as early orthodontic correction for children and restorative dentistry for the elderly, thereby building a comprehensive oral health management system spanning the entire lifecycle.
Notably, Becoming has garnered multiple international accolades, including the First Prize at the 6th China Medical Device Innovation and Entrepreneurship Competition, the French FDA Award (the only recipient in China), and the Gold Medal at the US MUSE Design Awards. These honors not only underscore the company’s innovative prowess but also lay a solid foundation for its expansion into the global market.

Dentistry in the Digital Wave: Not Just a Technological Revolution, but an Iteration of MindsetBecoming Medical, with its unique market positioning, retains the boldness of an innovator while maintaining the steadiness of a pragmatist. Rather than blindly pursuing the hype of “digitalization,” it has skillfully integrated technological innovation into clinical practice, earning market recognition through tangible product value.
In an era where everyone is talking about “AI,” Becoming Medical has chosen a more pragmatic path: leveraging digital solutions to address the pain points of traditional orthodontics. This brings to mind the ancient adage, “A craftsman must first sharpen his tools if he is to do his work well.” Perhaps, however, the modern rendition should read: “A clinician must first master digital skills if they are to perfect their craft.” Of course, any innovation must withstand the test of time. Much like orthodontic treatment, commercial success requires patience and sustained effort. Fortunately, Becoming Medical appears to have found the right “occlusion”—Achieved a delicate balance between technological innovation and market demand。
2025 High-Quality Development Conference of the Digital Dentistry Industry & Finals of the 1st Digital Dentistry Innovation Challenge
Iconic Oral Health Expo
An Innovation Summit Focusing on the Entire Oral Care Industry Chain, Setting Industry Trends
Two high-profile dental industry competitions, spanning the dual tracks of innovative enterprises and outstanding talent
25+ Premium Dental Projects Convene to Explore New Trends in Industry Development

March 30-31 · Rizhao, China
Scan the QR Code to Register