Beikangmei: The 'Golden Formula' for Digital Fixed Orthodontics

As the first benchmark competition in the Asia-Pacific region dedicated to digital dental innovation,The 1st Digital Dental Innovation ChallengeBringing together cutting-edge innovative forces in the industry. Under the guidance of the Rizhao Municipal Committee of the Communist Party of China and the Rizhao Municipal People’s Government, and with meticulous planning by the Administrative Committee of Rizhao High-Tech Industrial Development Zone, the competition has invited authoritative experts from the Chinese Academy of Sciences and the Chinese Academy of Engineering, top-tier universities, leading Grade A tertiary hospitals, and prominent investment institutions to form a professional judging panel, garnering extensive attention from all sectors of the industry.

After rigorous screening and strict evaluation, 26 high-potential, innovative projects have emerged as finalists. These selected projects not only highlight the vitality and promising prospects of the digital dentistry industry but also represent the cutting-edge innovation strategies within China’s digital dentistry sector. In the coming days, we will sequentially showcase these outstanding startups and innovative teams to help you stay abreast of the latest industry trends.

Text | Haodeya

Current Project: Becoming

*The following content is excerpted from the project pitch materials

Shenzhen Becoming Medical Technology Co., Ltd. is rooted in the wave of digital transformation in the field of dental care, focusing on creating a "one-stop digital fixed orthodontic solution."Since its establishment in 2015, the company has always been driven by technological innovation, with a cumulative investment of approximately100 million yuanFor R&D and production. Through the continuous innovation of its subsidiary, Aoshimei, the Company has obtained China’s first and only Class II medical device registration certificates for a “Digital Orthodontic Treatment System” and an “Additively Manufactured Customized Orthodontic Positioner.”

From the perspective of industry pain points, the fixed orthodontics market is ushering in unique development opportunities. Data shows that the terminal market size in this field reaches 62 billion yuan, with the fixed orthodontics market accounting for approximatelyRMB 46 billion, the case volume is five times that of invisible orthodontics. However,The current dental market is experiencing downward pressure, with many clinics facing operational challenges. This "winter" environment precisely highlights the industry's urgent need for cost-effective and high-efficiency solutions.

During this roadshow, Becoming Medical showcased its "moat"-style technological barriers, providing systematic solutions to industry pain points. The company has applied for63 Patents, obtain12 Software Copyrights, and has established deep collaborations with top-tier institutions such as Harbin Institute of Technology, the Chinese Academy of Sciences, and West China School of Stomatology. Its product matrix forms a clear "pyramid" structure: ranging from the high-end digital fixed orthodontic system Aoshimei SE, to the mainstream Panda Brackets, and further to the cost-effective Cheetah Brackets, comprehensively meeting the needs of medical institutions at all levels.

These technological innovations deliver tangible clinical value.By integrating innovative technologies such as AI-assisted diagnosis, 3D tooth arrangement planning, and temperature-sensitive positioning guides, bonding time has been reduced from one hour to just 10–15 minutes. This not only enhances dentists’ workflow efficiency but also lowers the operational complexity and learning curve for dental assistants and nurses.This digital transformation has not only optimized medical processes but also delivered a superior diagnostic and treatment experience for patients.。

It is worth noting that, in addition to its innovation capabilities, Becoming Medical’s core competitiveness is also reflected in its “Golden Team” configuration. Founder Kang Xuan possesses extensive industry experience and previously played a key role in establishing Aierchuang as a leading brand in China’s all-ceramic restoration sector, achieving a market share as high as45%. Furthermore, Becoming has assembled executive talent from leading companies such as Invisalign, with these seasoned industry experts providing robust support for the company’s continuous innovation and market expansion.

The strong growth momentum demonstrated by its market performance also reflects the efforts of the Becoming Medical team. In 2024, the number of patients served by the company reached18,000 people, with revenue expected to increase by 120% year-on-year. ThisBehind the rapid growth is the company’s continuous investment in product innovation and market expansion.。

Looking ahead, Becoming has mapped out a clear development path. In the short term, the company will focus on channel expansion and brand awareness penetration, aiming to cover at least one-third of the nearly 120,000 outpatient clinics in China, thereby gradually establishing the concept of Becoming’s digital fixed orthodontics in the minds of both physicians and consumers.

Meanwhile, Becoming Medical is also actively expanding into overseas markets. Starting in 2026, the company will gradually collaborate with distributors in Southeast Asia and Australia to explore these markets. It has already completed its U.S. FDA application and is currently pursuing CE certification to launch pilot programs in European and American markets.In the long term, the company also plans to further expand its product portfolio to cover niche markets such as early orthodontic correction for children and restorative dentistry for the elderly, thereby building a comprehensive oral health management system spanning the entire lifecycle.

Notably, Becoming Medical has garnered multiple international accolades, including the First Prize at the 6th China Medical Device Innovation and Entrepreneurship Competition, the French FDA Award (the only recipient in China), and the Gold Medal at the US MUSE Design Awards. These honors not only underscore the company’s innovative prowess but also lay a solid foundation for its expansion into the global market.

Dentistry in the Digital Wave: Not Just a Technological Revolution, but an Iteration of MindsetBecoming Medical, with its unique market positioning, retains the boldness of an innovator while maintaining the steadiness of a pragmatist. Rather than blindly pursuing the hype of “digitalization,” it seamlessly integrates technological innovation into clinical practice, earning market recognition through tangible product value.

In an era where everyone is talking about “AI,” Becoming Medical has chosen a more pragmatic path: leveraging digital solutions to address the pain points of traditional orthodontics. This inevitably brings to mind an ancient proverb: “A craftsman must first sharpen his tools if he is to do his work well.” However, the modern version might be rephrased as: “To excel in medical practice, one must first master digital techniques.” Of course, any innovation requires the test of time. Just like orthodontic treatment, commercial success demands patience and sustained effort. Fortunately, Becoming Medical appears to have found the correct “occlusion” position—Achieved a delicate balance between technological innovation and market demand。