OBrace Orthodontics: Ultra-Precision Spherical Bracket Technology Reshaping the Orthodontic Paradigm

As the first benchmark competition in the Asia-Pacific region dedicated to digital dentistry innovation,The First Digital Oral Innovation ChallengeBringing together cutting-edge innovative forces from the industry. Under the guidance of the Rizhao Municipal Committee of the Communist Party of China and the Rizhao Municipal People’s Government, and with meticulous planning by the Administrative Committee of Rizhao High-Tech Industrial Development Zone, the competition has invited authoritative experts—including academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering, leading universities, top-tier Grade A tertiary hospitals, and prominent investment institutions—to form a professional judging panel, garnering widespread attention from all sectors of the industry.

After rigorous screening and strict evaluation, 26 high-potential, innovative projects have emerged as finalists. These selected projects not only highlight the vitality and promising future of the digital dentistry industry but also represent the cutting-edge innovation strategies within China’s digital dentistry sector. In the coming days, we will sequentially showcase these outstanding startups and innovative teams to help you stay attuned to the pulse of industry innovation.

By Haodeya

Featured Project: Euro Medical

*The following content is excerpted from the project pitch deck materials

Guangzhou Euro Medical Technology Co., Ltd. (hereinafter referred to as "Euro Medical") is rooted in the high-precision manufacturing of dental medical devices, leveraging its innovative "Spherical Bracket" technology as a core competitive advantage to redefine the technological paradigms and clinical practices of orthodontics. Since its establishment in 2015, the company has built a comprehensive industrial ecosystem encompassing research and development, production, clinical application, and sales services. It has successfully obtained internationally recognized certifications, including U.S. FDA clearance, European CE marking, and ISO quality management system certification, demonstrating robust innovation capabilities and a strong global presence.

From a macroeconomic perspective, China’s orthodontics sector is entering a golden age of rapid development. Data indicate that, driven by the triple forces of steady national economic growth, rising household disposable income, and deepening public awareness of oral health, and underpinned by an annual population increase of 16 million, the market size for orthodontic treatment in China is projected to exceed RMB 100 billion within the next five years, positioning the country to become the world’s largest orthodontics market.

However, the current domestic market exhibits a typical structural supply-demand imbalance: clinical data reveal a stark contrast between the vast patient base, with a prevalence of malocclusion exceeding 80%, and an actual treatment rate of less than 5%. Compared to the 70%-90% penetration levels in mature markets such as North America and Europe, the existing gap in China, which is dozens of times larger, not only underscores the lag in the release of clinical demand but also highlights the broad development potential and strong growth momentum inherent in this sector.

During this roadshow, Euro Medical focused on the clinical dimension, providing breakthrough solutions to address the numerous structural pain points associated with traditional fixed orthodontic appliances. Leveraging his extensive clinical experience, Dr. Ji Li, founder of Euro Medical, accurately identified key industry challenges. Through nearly a decade of systematic technological research and development, he ultimately created the "Ball Bracket" product. Its related technical solutions have filled eight international manufacturing gaps and resolved critical "chokehold" technical bottlenecks in core components.

The “Ball Bracket” product, featuring the world’s first spherical self-ligating bracket design, was globally launched on May 5, 2018, at the American Association of Orthodontists (AAO) Annual Session in Washington, D.C. Its smooth, rounded spherical surface significantly enhances patient comfort, oral hygiene efficiency, and overall oral health. Furthermore, the spherical structure effectively distributes forces, reducing the risk of bracket debonding. This innovation has been shown to shorten overall treatment duration by 30–50%, providing substantial benefits to both orthodontists and patients.

Behind this technological achievement lies the solid protection provided by a robust intellectual property system. To date, Euro Medical has filed over 600 intellectual property applications, with 205 patents granted, including more than 80 invention patents. The quantity, quality, and growth rate of its patent portfolio rank among the top in China’s oral care industry, establishing comprehensive technical barriers.

Furthermore, to maintain its technological leadership, Euro Medical has established academic and technical collaborations with prestigious research institutions, including Sun Yat-sen University, Wuhan University, South China University of Technology, and the Guangdong Academy of Sciences. The company has also engaged teams of medical experts from both domestic and international backgrounds to continuously enhance its capabilities in cutting-edge technology research and development.

Notably, Euro Medical is building a closed-loop global commercial ecosystem. The company plans to achieve gradient penetration of the consumer healthcare market through a full-price-range product matrix while simultaneously advancing its international strategic layout. In the domestic market, it aims to establish a dual-track operational system comprising “public + private” sectors. Leveraging its initial inclusion in the national centralized procurement list for orthodontics as an opportunity, the company will set up government procurement channels. Meanwhile, through strategic collaborations with high-end chain institutions such as Arrail Dental and Side Sunshine Dental, it seeks to secure a core strategic target of over 20% market share in the mid-to-high-end segment.

Looking ahead, Euro Medical plans to focus on three key areas: establishing brand mindshare and deploying an omnichannel network, strengthening R&D center construction to build a technological moat, and upgrading its intelligent manufacturing system while reserving high-end talent. Driven by the dual engines of “online + overseas,” the company strives to achieve an accelerated rebound in its growth trajectory.

China’s RMB 100-billion orthodontics market is at a historic convergence of technological breakthroughs and surging demand. By sustaining R&D investment and deepening market penetration, Guangzhou Euro Medical Technology Co., Ltd. has leveraged its ultra-precision spherical bracket technology as a strategic fulcrum to achieve foundational innovations that directly address industry pain points. The company has built a high-end dental medical device brand with independent intellectual property rights, offering a new model for the high-quality development of China’s dental industry.

Technological R&D is the foundation and driving force behind a company’s sustained competitiveness. As domestically produced high-end manufacturing becomes deeply integrated into the wave of healthcare consumption upgrades, the ultimate challenge for local enterprises seeking to break into the global market may well be how to convert technological potential into market momentum, while building an ecological closed loop that covers all price segments and channels.

Technological innovation and industrial evolution are akin to orthodontic treatment, requiring not only the overcoming of stubborn "technical bone resistance" but also the precise application of "innovative corrective forces." In this revolution originating from dental instruments, Guangzhou Euro Medical Technology Co., Ltd. is attempting to redefine the precision thresholds and value dimensions of intelligent manufacturing in China.