Neusoft Ruixin Tech Group Strengthens 'Education-Medical-Elderly Care-Wellness-Tourism' Ecosystem: Strategic Resolve Behind the 2024 Annual Report
In December 2024, the listed company “Neusoft Education Technology Co., Ltd.” was officially renamed “Neusoft Ruixin Technology Group Co., Ltd.” (hereinafter referred to as Neusoft Ruixin Technology Group).
Behind the name change lies the Group’s strategic transformation and upgrade,Neusoft Ruixin Technology Group is no longer just the digital talent education service company people once knew; it is now an explorer of the innovative integration of the “education, medical care, elderly care, rehabilitation, and tourism” ecosystem.
The financial report also preliminarily reveals the effectiveness of its “education, medical care, elderly care, rehabilitation, and tourism” ecosystem. In 2024, Neusoft Ruixin Technology Group achieved annual revenue of RMB 2.042 billion, with adjusted net profit reaching RMB 466 million. Among this, revenue from non-degree education (including other educational services and medical-elderly care businesses) reached RMB 420 million, representing a year-on-year increase and accounting for 20.4% of total revenue.
Source: Neusoft Ruixin Technology Group 2024 Annual Report
At the earnings conference, Neusoft Ruixin Technology Group stated, “With the development of the health and elderly care business, the proportion of revenue from non-degree education may reach 25% in 2025. Over the next five years, both the revenue from non-degree education services and its share of total revenue will continue to rise.”
What Strategy Is Neusoft Ruixin Technology Group, a Cross-Industry Player from the Education Sector, Pursuing? We Break Down the Financial Report to Explain.
According to data from the National Bureau of Statistics, at the end of 2024, the population aged 60 and above reached 310.31 million, accounting for 22% of the total population. As the proportion of the elderly population continues to rise, their growing demands for spiritual and cultural enrichment, health management, and social participation are further driving the growth of the silver economy.
In 2024, Neusoft Ruixin Technology Group targeted the needs of the elderly population, leveraging their ample leisure time and addressing personalized demands in learning, social interaction, and health. The group developed a distinctive “LIFECARES” integrated model that combines recreation, eldercare, medical services, education, and purposeful engagement.It has strategically expanded into elderly education and medical care & wellness services, leveraging its innovative R&D capabilities in “education + technology + medical care” to create a new integrated development model of “education, medical care, and wellness.”
Specifically,To address the spiritual and cultural needs of the elderly, Neusoft Ruixin Technology Group has established the Neusoft Phoenix Academy.By developing 106 courses across three major categories—“AI and Artistic Creation,” “Health and Rehabilitation,” and “Spiritual Wellness Tourism”—a Dream University tailored for active seniors has been established.
andTo address the health management needs of the elderly, Neusoft Ruixin Technology Group has met these demands by acquiring Neusoft Healthcare and its affiliates.The presence of hospitals has significantly ensured that the medical diagnosis and treatment needs of the elderly population are met. In 2024, Ruikang Cardiovascular Hospital recorded over 44,000 outpatient visits and more than 6,000 inpatient admissions and surgeries; Ruikang Stomatological Hospital handled over 12,000 outpatient visits. The facilities at Ruikang Home Senior Living Community further guarantee that the long-term care needs of disabled and semi-disabled seniors are satisfied. Adopting international caregiving concepts, the community employs certified caregivers, rehabilitation therapists, physicians, nurses, housekeepers, and psychological counselors. It offers tiered care plans tailored to disabled, semi-disabled, and dementia-afflicted seniors, and leverages intelligent monitoring systems such as millimeter-wave radar to provide 24-hour care for residents. In 2024, its occupancy rate exceeded 75%.
From a local perspective, Neusoft Ruixin Technology Group is building a compact “education, medical care, and elderly care” ecosystem tailored to the elderly population. By delivering top-tier medical and elderly care services alongside platform-based solutions, it empowers seniors to enjoy a high quality of life, ensuring they have access to enjoyment, support, healthcare, learning opportunities, and meaningful engagement; whereasOverall, Neusoft Ruixin Technology Group is gradually building a comprehensive ecosystem integrating “education, healthcare, and elderly care.”
First, the hospitals and elderly care facilities serve as practical training bases for students in related majors at the Group’s three universities—Dalian Campus, Chengdu Campus, and Guangdong Campus. This arrangement creates learning opportunities for students while injecting fresh talent into these institutions. Second, the academic accumulation and professional expertise of the three universities provide a foundation for the development of geriatric education curricula at Neusoft Phoenix College, thereby enriching the health and wellness experiences of residents in the elderly care facilities. Meanwhile, the implementation of geriatric education helps build a customer base for both the elderly care facilities and the hospitals. Furthermore, the hospitals offer medical support to ensure the safe operation of geriatric education programs and elderly care services.
Providing comprehensive services through the innovative integrated model of “education, healthcare, and elderly care” will undoubtedly help Neusoft Ruixin Technology Group build its brand and gain greater trust among the elderly population. Currently, the group’s medical and elderly care business has begun to show initial results.This segment has laid the foundation for the Group’s integrated “Education-Medical Care-Elderly Care” model. It will further facilitate synergy across these domains—where education supports medical care and elderly care, medical services transition into and support elderly care while aiding education, and elderly care provides respite for medical services while complementing education—thereby establishing a new business ecosystem that is stable, interoperable, mutually supportive, efficient, and sustainable.
“The rapid establishment of an integrated innovation ecosystem for ‘education, healthcare, and elderly care’ is attributable to Neusoft Ruixin Technology Group’s long-standing advantages and accumulated strengths in the education sector.”
Currently, the digital economy continues to develop rapidly. Relevant data indicate that China’s total digital economy is projected to exceed RMB 60 trillion in 2025, with an average annual growth rate of approximately 9%. However, the “Research and Development Report on Digital Industry Talent (2023)” points out that “China currently faces an overall shortfall of approximately 25 to 30 million professionals with comprehensive digital skills, and this gap continues to widen.”
Neusoft Ruixin Technology Group has been committed to cultivating and providing digital talent for the country.
Viewed separately,In 2024, the number of students enrolled in full-time higher education programs at the three universities under Neusoft Ruixin Technology Group reached a new high of 58,158, with the group ranking among the top in multiple lists.Taking Dalian University as an example, in February 2024, it was approved for the Ministry of Industry and Information Technology’s 2023 Pilot Demonstration Project for Industrial Internet Security Talent Development, becoming the only university in China to receive national-level approval for an industrial internet pilot demonstration project that year. In June of the same year, Dalian University ranked among the global top 100 in the 2024 World University Rankings by Innovation (WURI) for the fourth consecutive year. Among the seven shortlisted Chinese universities, including Tsinghua University and Peking University, it ranked fourth overall and seventh globally in the single-category ranking for “Generative AI Applications.”
However, addressing the talent shortage in the industry requires greater industry empowerment.Neusoft Ruixin Technology Group has built a strong R&D team for applied education products by leveraging its 20-plus years of practical experience and educational heritage in the IT sector, as well as Neusoft’s industrial resource advantages, thereby empowering education through technology.
Throughout the year, Neusoft Ruixin Technology Group further accelerated the development of its products and services: it launched OpenNEU, its first metaverse-based creative content creation and sharing platform; and introduced multiple smart training laboratories, including the HarmonyOS OpenHarmony Information Technology Application Innovation (Xinchuang) Training Lab, the Intelligent Connected Vehicle Training Lab, the Intelligent Robotics Training Lab, the Large Language Model Training Lab, and the Neusoft Virtual Studio Training Lab. Neusoft Ruixin Technology Group has continued to empower institutional development through its 4S product service system. In 2024, the Group provided smart education platforms, educational management software, training laboratory solutions, and supporting content to 133 educational institutions and organizations. It also established industry colleges and co-developed academic programs with 62 institutions, benefiting approximately 23,000 students.
In addition,To meet the diversified market demands for education, Neusoft Ruixin Technology Group has established a distinctive lifelong education service system. This system encompasses continuing education for academic credentials, institutional training services for government agencies, enterprises, and educational institutions, individual training programs, and newly added elderly education services.In 2024, Neusoft Ruixin Technology Group’s continuing education services delivered 193 training programs for 94 institutions across China, with offline training reaching over 41,000 participants at its training academies. Its international education programs enrolled nearly 1,000 students in total. Meanwhile, by leveraging the Neusoft IT Cloud Classroom and Neusoft Education Online platforms, the group further deepened its integrated online-offline delivery system, with registered users on its online platforms surpassing 2.3 million.
It should be emphasized that,“Education” has always been the core of Neusoft Ruixin Technology Group’s diversified businesses, serving as the cornerstone and link for expanding new business models within its ecosystem.As integration accelerates, the number of health technology-related majors at the Group’s Dalian College, Chengdu College, and Guangdong College has reached 12.
Driving the innovative integration of the “education, medical care, and elderly care” model reflects Neusoft Ruixin Technology Group’s insights into industrial development.
Currently, the entire industry is undergoing two clear trend-driven changes: one is population aging, and the other is digital-intelligent transformation.
“As the socioeconomic landscape grows increasingly complex and volatile, single-business models face significant challenges, with limited room for growth under traditional frameworks and an inability to meet the ever-more diversified and personalized market demands. The integration of multiple business formats, through resource consolidation and complementary advantages, has become an inevitable choice for breaking through the survival dilemmas of single-business operations and achieving long-term development,” pointed out Neusoft Ruixin Technology Group at its financial report interpretation conference.
In light of this,Neusoft Ruixin Technology Group “centers on education to build new infrastructure supporting the sector, establishing hospitals, nursing homes, and health and wellness training and research bases around university campuses. By leveraging data and AI technologies to support disciplinary development at universities, it creates an integrated model combining education, healthcare, elderly care, and tourism, and exports these models to society to achieve large-scale application of research outcomes.”
Exploration continues to advance steadily. In October 2024, the groundbreaking ceremony for the Neusoft Ruixin Technology Group Health and Medical Science Park project marked a solid step forward in its strategic layout encompassing “education, medical care, elderly care, rehabilitation, and tourism.” In January 2025, the opening of the “Qingchengshan Xikang Cloud Residence” hotel in Chengdu added another location for Neusoft Phoenix College to develop elderly education and mental wellness tourism. In February, Guangdong Neusoft College acquired a new plot of land in Nanhai District, Foshan City, Guangdong Province, through public auction, with plans to build various new practical training bases, including a university science park and an international conference center, thereby creating an innovative ecosystem model that deeply integrates industry, academia, and research, as well as the integrated development of education, medical care, and elderly care.They also mark the gradual formation of the Group’s integrated business ecosystem encompassing five pillars: education, medical care, elderly care, rehabilitation, and tourism.
It should be emphasized that, for Neusoft Ruixin Technology Group, its goal isLeveraging its accumulated “Education, Healthcare, and Elderly Care” methodology tailored for the aging population to build a city-level smart elderly care integrated service platform“, to establish an integrated service system driven by the government, supported by platforms, and propelled by industry, thereby revitalizing the urban elderly care services market. This initiative aims to achieve smart and efficient elderly care services, promote deep integration and collaborative development across the elderly care industry chain, and provide seniors with comprehensive, high-quality services encompassing custodial care, medical treatment, nursing, assisted bathing, meal assistance, domestic services, senior universities, and health-and-wellness tourism.”
As Neusoft Ruixin Technology Group empowers the industry with technology and more ecosystem participants join in, we believe that all parties involved will benefit, and the growing needs of the aging population will be further met.