BoYin Hearing Shines with Dual Flagship Launch: 'CrystalClear' and 'SongTing' Redefine Auditory Wellness

As global population aging intensifies, hearing health has become a critical issue in the field of public health and a key factor affecting social participation, cognitive function, and overall well-being. From April 11 to 13, 2025, jointly hosted by the Shanghai Medical Association and the Auditory and Vestibular Medicine Specialty Branch of the Shanghai Medical Association"The 7th Oriental Conference on Auditory and Vestibular Medicine & The 3rd Conference on Hearing and Speech Rehabilitation Education”Grandly held in Shanghai, China. The conference brought together top experts and corporate representatives in the field of hearing health.

At this grand event where academia and industry converge, BOIN Hearing Technology(SH) Co.,LTD. unveiled two major new products—“Tongtou Jingling·Xingchen” and “Song Ting” RIC Hearing Aids Make a Stunning Debutand unveiled the grand blueprint for the “Hearing Earth” 3.0 Strategy and the “BOIN Care Upgrade Plan,” injecting new vitality into the national hearing health cause.

At the conference, Jiang Xianquan, Chairman and CEO of BOIN Hearing, delivered a keynote speech titled “China’s Hearing Health Industry: Red Ocean vs. Blue Ocean,” providing analysis and forecasts on the development and future of the hearing aid industry. He comprehensively analyzed the development trends of the hearing health industry from the perspectives of current industry status, market size, and short-, medium-, and long-term outlooks.

Jiang Xianquan stated that factors such as population aging, heightened health awareness among residents, supportive healthcare policies, innovations in hearing aid technology, and increased social attention have jointly driven the expansion and development of market demand. The market size of China’s hearing aid industry is projected to exceed RMB 8 billion in 2025.

Jiang Xianquan stated, “Technology is driving market segmentation, while the pace of domestic substitution is accelerating. Companies such as BOIN Hearing Technology have broken international monopolies through independently developed algorithms, capturing the mid-to-high-end market by leveraging price advantages alongside localized design.” He added, “Future market competition will center on R&D capabilities, localized services, and user education; companies must strike a balance between differentiation and scalability.”

When surrounding sounds become muffled and music no longer sounds clear, or when you frequently need others to repeat themselves, this “muffled” sensation is a warning signal from your ears, indicating that they are “crying out for attention.”

At the launch event, BOIN Hearing Technology(SH) Co.,LTD. proudly unveiled its latest masterpiece—the “Tongtou Jingling·Xingchen” hearing aid. This product earned high praise from attendees for its outstanding technical performance and user-centered design.

According toLiu Huan, General Manager of Hearing Earth under BOIN HearingAccording to the introduction, “Tongtou Jingling·Xingchen” features intelligent noise reduction and scene optimization capabilities, serving individuals with mild to moderate hearing loss. The product accurately captures the acoustic characteristics of the user’s environment and adjusts parameters with a single click, ensuring a clear and natural listening experience whether in noisy streets or quiet libraries.

Furthermore, “Tongtou Jingling” is indistinguishable in appearance from ordinary in-ear Bluetooth earphones, thereby alleviating users’ psychological burden associated with wearing them.

Safeguarding hearing health requires “early consultation and early intervention,” while quantitative monitoring and management of the disease course are equally important. Leveraging rigorous medical-grade hearing aid technology, BOIN Hearing has launched the Tongtou Jingling product. Supported by its subsidiary Hearing Earth’s extensive coverage network and professional fitting services, this initiative makes clear hearing more accessible, integrates hearing health into data-driven management, and promotes the concept of early hearing protection as an integral part of national public health.

It is understood that, leveraging BOIN Hearing’s service network of more than 300 outlets across 123 cities in 24 provinces throughout China, individuals with hearing loss can receive more precise personalized parameter adjustments, establish follow-up records, and manage their personal hearing profiles. AsLiu HuanAs stated: “Tongtou Jingling · Xingchen is not merely a hearing aid, but a thoughtful hearing care companion. It does more than amplify sound; it captures the nuances of life.”

Another highly anticipated new product is the “Songting” series of RIC (Receiver-in-Canal) hearing aids, independently developed by BOIN Hearing.

Many people worry that wearing hearing aids makes them appear impaired, thereby affecting their image. “I need a hearing aid that provides clear sound yet remains discreet” has become the heartfelt desire of many.

The “Songting” series of RIC hearing aids interprets the artistic beauty of modern hearing aids with an elegant design language. Their ultra-slim body and lightweight materials make them more comfortable and discreet to wear, highlighting the comfort advantages of the RIC form factor and meeting contemporary consumers’ dual demands for aesthetics and practicality.

According to the Director of BOIN Hearing R&D CenterLin JungangIntroduction: “Songting” is equipped with the YunTing chip, meticulously crafted by BOIN, enabling multi-dimensional acoustic compensation and personalized sound customization for individuals with mild to moderate hearing loss. More importantly, by seamlessly integrating with BOIN Hearing’s “Hearing Earth” 3.0 ecosystem, “Songting” creates an adaptive smart interconnected network, transforming the hearing aid from an isolated “small ear” into an integral part of intelligent living.

AsLin JungangAs described, “BOIN’s ‘Songting’ series has pioneered innovations in the hearing aid sector, offering not only auditory assistance but also capabilities for making phone calls and enjoying music seamlessly, thereby delivering a more vibrant ‘sound’ experience for individuals with hearing loss.”

In addition to the launch of two new products, BOIN Hearing has officially upgraded its core ecosystem platform,Released"BOIN Care Upgrade Plan"。

As a vital link connecting users, partners, and technical resources, “BOIN Hui” aims to promote the sustainable development of the hearing health industry through technological innovation, resource integration, and service upgrades. According to reports, “BOIN Hui” is a franchise club launched by BOIN Hearing in March 2024, offering exclusive privileges and discounts to partners in the hearing aid industry.

One year on, the “BOIN Hearing Protection Upgrade Plan” represents a leapforward enhancement in empowering partners, driven by BOIN Hearing’s practices and accumulated experience over the past year.

According to the introduction, BOIN’s affiliated members not only enjoy a series of exclusive benefits, including double points, maintenance discounts, order priority, and system management, but also participate in the BOIN Hui Escort Program this time.Personalized customization solutions have also been introduced, empowering distributors across multiple dimensions—from products to services, from online to offline, and from customer acquisition to word-of-mouth reputation. By leveraging these trends, we help distributors enhance their business competitiveness and jointly create a premium hearing experience.

Deputy General Manager, BOIN Hearing、Head of Wholesale DivisionZhang ZhiliIt stated that, empowered by “Boin Hui,” Boin Hearing not only provides users with one-stop services ranging from diagnosis and hearing aid fitting to after-sales maintenance, but also continuously optimizes the user experience through big data analytics and intelligent technology support, helping individuals with hearing loss rediscover the beauty of life.

Zhang ZhiliSay:“BOIN provides its partners across China with exclusive distribution policies, tiered incentive mechanisms, and long-term service support, empowering them to achieve rapid growth and jointly expand the market. We are fully committed to safeguarding our partners’ success, uniting as one to navigate challenges and seize opportunities.”

It is worth mentioning that at this conference, BOIN Hearing also released“Hearing Earth” 3.0 Strategic Blueprint. This strategy revolves around the directions of intelligence, ecosystem integration, and service orientation, dedicated to building a hearing health management system that covers the entire life cycle, enabling more people to access high-quality hearing solutions. As Zhang Zhili stated, “When an individual regains a new ‘sound,’ their family will also welcome a new atmosphere.”

On the same day, representatives of BOIN’s partners from across China also shared best practices and service experience.

Lu Zhigang, General Manager of Three Lazy Cats Hearing and Optometry Center—an integrated facility offering hearing aid fitting, eyeglass prescription services, coffee, and cat therapy—shared practical insights on private-domain customer retention and core strategies for enhancing customer experience with members of BOIN. He also explored in depth how innovative service models and cross-sector integration can strengthen user stickiness, further empowering members to achieve business growth and brand elevation within their respective regions.

With the intensification of population aging and changes in lifestyle, hearing loss has become a global public health challenge. According to data from the World Health Organization, approximately 466 million people worldwide suffer from disabling hearing loss, among whomThe number of people with hearing disabilities in China is as high as27.8 million，Ranks first among all types of disabilities。

Lin Senyong, President of the Shanghai Yangtze River Delta Medical Device Industry Development Promotion Association, stated that AI empowerment and age-appropriate innovation have brought new opportunities to the medical device industry and opened up new pathways for coordinated development in the Yangtze River Delta region.

President Lin Senyong elaborated on the trends in the health industry, where AI-driven technologies and the needs of the elderly are spurring age-friendly innovations, from the perspectives of technological innovation, market demand, and industry implications. He stated that the national strategy for the integrated development of the Yangtze River Delta provides policy support for the growth of the medical device industry, accelerating resource sharing and industrial synergy within the region. Promoting inclusive hearing health, improving the quality of life for the elderly, and fulfilling social responsibilities are integral to this endeavor.

Hearing loss not only impairs auditory perception but also exerts profound effects on language development, cognitive function, mental health, and social interaction, imposing a substantial burden on individuals, families, and society. However, the hearing aid adoption rate among the elderly population in China is less than 5%, significantly lower than that in developed countries. This situation reflects both insufficient awareness of hearing health and a scarcity of high-quality hearing solutions.

Professor Sang Jinqiu of the School of Computer Science and Technology at East China Normal University stated that interdisciplinary exploration of AI audio interaction and auditory cognition has become an urgent contemporary issue requiring focused attention. Professor Sang remarked, “Empowered by AI, there is an urgent need to develop novel perception-enhancement algorithms for hearing aids, drive a new round of transformations in hearing aid fitting, and improve user acceptance and rehabilitation outcomes, thereby establishing a leading domestic innovation ecosystem for hearing enhancement and boosting the innovative development of smart healthcare.” On March 3, 2025, the School of Computer Science and Technology at East China Normal University and BOIN Hearing announced the joint establishment of the “Joint Laboratory for AI Audio Interaction and Auditory Cognition,” marking a significant step forward for both parties in the field of “Artificial Intelligence + Hearing Health.”

Hearing health is a vital component of overall public health, impacting everyone’s quality of life and social participation. Hearing aids are effective tools for compensating hearing loss among individuals with hearing impairment and represent one of the currently available therapeutic interventions for hearing disorders. Chief Operating Officer of BOIN HearingXia Qingwei Delivered a Keynote Speech Titled “National Hearing, BOIN Intelligent Manufacturing”，A Comprehensive Overview of the Breakthrough Path for Domestically Produced Hearing Aids.

Xia QingweiStating that, as a company committed to the mission of serving the nation through industry and enhancing the hearing health of the entire population, BOIN Hearing has always adhered to independent innovation as its core driving force, continuously launching high-quality products that meet market demands, and leading the high-quality development of the hearing industry through continuous innovation. The newly released“Tongtou Jingling” and “Song Ting” Series, marking another milestone in BOIN Hearing’s deep commitment to the field of hearing health. “BOIN Hearing will continue to increase its R&D investment and drive technological innovation, providing users with more intelligent and personalized hearing aid solutions.”

In the future, BOIN Hearing will continue to consolidate its foundationR&D of Intelligent Hearing AidsandHearing Expert Centerby building upon BOIN Hui as the cornerstone to expand the reach of the BOIN ecosystem, and following the initiatives of the Belt and Road Initiative, bringing outstanding achievements of intelligent manufacturing in China to markets worldwide.

Since its establishment in June 2019, BOIN Hearing has adhered to independent innovation and developed a full-chain product portfolio that includes SiP chips for cloud-based hearing solutions and medical-grade hearing aids. The company operates a brand matrix comprising four major brands—BOIN Hearing Aids, Beilingmei, Bolang Ear, and Boyin—and manages the national franchise service center known as the “Hearing Earth” National Chain Service Alliance for Hearing Aids.

BOIN Hearing is not only committed to leveraging intelligent technologies for product innovation but also aims to drive industry development through professional services. BOIN Hearing focuses on creating hearing solutions within a one-kilometer radius of consumers, providing “fitting experts at your doorstep” and 24-hour home service. By bridging the “last mile” in the daily auditory lives of individuals with hearing loss, BOIN Hearing seeks to propel the advancement of the hearing aid industry.

The launch of the new “Tongtou Jingling·Xingchen” and “Songting” series represents not only a technological innovation in the hearing industry but also a demonstration of care and respect for individuals with hearing loss. By revolutionizing traditional hearing aid technology and gaining deep insights into user needs, these new products will provide individuals with hearing loss with a novel auditory experience, allowing them to embrace the infinite possibilities of a life enriched by sound.