JD Health, Xiaohongshu, and Influencer IPs Reveal Strategies to Unlock Off-Hospital Market Traffic at VBEF 2025

Outside the traditional in-hospital system, the out-of-hospital market has gradually emerged as a value amplifier for high-quality medical assets in China’s healthcare and pharmaceutical sectors, leveraging its unique mechanistic advantages and innovative ecosystem.

The home medical device sector has emerged as a dark horse, health consumer products have experienced explosive growth, and the medical aesthetics industry is developing rapidly, with frequent highlights in out-of-hospital niche segments. Pharmaceutical e-commerce, O2O platforms, and MCN agencies are leveraging their digital channel traffic aggregation capabilities to extend service scenarios for innovative products. The value of high-quality innovative assets in China’s pharmaceutical and healthcare industries has achieved non-linear growth within the out-of-hospital setting.

To help unlock greater value and facilitate more transactions for China’s high-quality innovative medical and pharmaceutical assets in the out-of-hospital market, VCBeat will co-host the “Out-of-Hospital Market New Product and New Channel Growth Conference” with Health Growth Club at the 2025 VBEF Top 100 Future Healthcare Exhibition (VBEF), held at the Suzhou International Expo Center on May 10. The event will invite distributors, dealers, agents, corporate marketing heads, sales directors, procurement managers, and influential key opinion leaders (KOLs) from across China’s out-of-hospital market to attend.

"Leading experts on board, focusing exclusively on high-value and essential topics."

✦ A distinguished lineup of guests spanning academia, industry, research, healthcare, and investment, offering in-depth insights into the out-of-hospital market

Sun Yuewu, Chairman of the Committee of the China Association for the Promotion of Healthy Development of the Pharmaceutical IndustryAn analysis of policy and product opportunities in the out-of-hospital market,Professor Duan Tao, Shanghai First Maternity and Infant HospitalOn-site unveiling of a methodology for incubating IPs with tens of millions in value,Health Growth SocietyThis section provides a detailed explanation of the Spark Paradigm for healthcare growth to all long-termists.Vision InvestmentTo moderate the conference and provide supplementary investment perspectives.

JD HealthSharing Growth Opportunities in the Instant Retail Sector for Pharmaceuticals,Hengxu CapitalInterpreting the Commercial Growth Logic of Foods for Special Medical Purposes from an Investment Perspective,Xiaorou GroupAnalyzing the Path to Breakthrough Growth in E-commerce Channels,Fanzhuo Group, Xiushi Biopharmaceuticals, Hermes, Anling Bio, Jinding CapitalDecoding the Path to Breakthrough for Chinese Medical Aesthetic Materials.

In the “New Business” Section, Beijing Huiyou Cloud Commerce TechnologyUnlocking Healthy Growth Through Digital Intelligence in Private Domain Scenarios;Jingjie Technology, Zhenghexiang GroupWe will share opportunities for tapping into the potential of out-of-hospital scenarios from the perspectives of health management and supporting pharmaceutical companies. Furthermore,Guangzhou Baiyunshan Hehuang Grand Health, Huimei Digital Technology, Hua MedicineUnlocking the Growth Secrets of New Business Models and Channels in the Out-of-Hospital Market from Multiple Dimensions;JD Healthand its ecosystem partners will initiate a discussion on pathways for synergizing in-hospital and out-of-hospital markets.

✦ Beyond channels and marketing, the discussion goes straight to the “battle for traffic”

The Battle for the Out-of-Hospital Market: It’s All About “Traffic.” How Can Pharmaceutical Companies Win the Trillion-Yuan Traffic War in the Out-of-Hospital Market? What Is the Growth Code Behind Blockbuster Health and Medical Products? How Can the Success of Mega-Blockbusters with Annual Sales Exceeding RMB 1 Billion Be Replicated? Can the Traffic-Wave Creation Techniques of E-commerce Marketing Be Transferred and Duplicated? Where Lie the Boundaries of Health and Medical Content Dissemination?

The one-day conference willConducting research and discussion centered on the core issue of “traffic.”All your questions about “traffic” can be answered at this event.

✦ New Channels + New Categories: Achieving Precise Matching of Resources in the Out-of-Hospital Market

This Conference,New-channel players such as pharmaceutical e-commerce platforms, MCN agencies, and DTP pharmacies, as well as manufacturers of new out-of-hospital market categories including pharmaceuticals and medical devices, foods for special medical purposes (FSMP), and health productswill come together to accelerate resource collaboration and development in the out-of-hospital market.

Welcome to Industry Partners for Registration, engage in direct communication and negotiate cooperation with innovative enterprises.

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