Health Road Wins VBEF's 'Most Clinically Recognized Product Award' with AI Digital Employee, Driving Pharma Digital Transformation

In 2025, large language model technology swept across various industries with unstoppable momentum; for healthcare, AI has become a new form of productive force reshaping the industry landscape.

Yesterday, at the 2025 VBEF Top 100 Future Healthcare and Pharmaceuticals Exhibition (VBEF), Health Road emerged as a focal point with its AI digital employees and digital transformation solutions for pharmaceutical companies. The “AI Digital Employee” was honored with the “Most Clinically Attended Product” award. Meanwhile, Chen Jing, Executive Director and Senior Vice President of Health Road Group, made a striking appearance with a full-link digital marketing solution, demonstrating the substantial value of AI digital employee applications and providing new momentum for the transformation of pharmaceutical enterprises.

To identify pioneering innovators in the healthcare sector, the 2025 VBEF specially launched corporate and product research awards. After two months of industry research and comprehensive evaluation, the “AI Digital Employee” developed by Health Road stood out and won the “Most Clinically Attended Product Award.”

AI Digital Employees is a multi-agent collaborative system featuring multiple roles across all healthcare scenarios in China. It boasts three core attributes: high IQ (precise decision-making), high EQ (natural interaction), and high performance (automated workflows). Its self-developed agent engine dynamically optimizes service processes, significantly enhancing efficiency.

Pilot data indicates that “AI Digital Employees” can reduce the cost of delivering refined, 24/7 per-user services by an order of magnitude. In the future, the company will launch additional scenario-specific applications, such as AI Pharmacy Assistants and AI Clinic Assistants, and make them available to industry partners.

During the same period, at the 2025 VBEF Pharmaceutical Company Digital Marketing Forum, Chen Jing, Executive Director and Senior Vice President of Health Road Group, shared strategies for breaking through in digital marketing. He pointed out that under the backdrop of “strict regulation + technology-driven,” pharmaceutical companies need to rely on compliant data, omnichannel integration, and AI empowerment to achieve growth.

Chen Jing, Executive Director and Senior Vice President of Health Road Group

Currently, Health Road has established a digital marketing model with Chinese characteristics, leveraging AI large language models and digital infrastructure as the intelligent marketing hub to create a multi-dimensional digital marketing ecosystem encompassing “pharmaceutical internet hospitals + pharmacy terminals + traffic acquisition + e-commerce + private domain operations.”

By achieving full-link intelligent penetration through digital employees, digital marketing can transcend from tool-based empowerment to ecosystem-level solutions, driving multi-scenario, omni-channel resonance. This reshapes the new paradigm of digital marketing in China’s pharmaceutical industry and creates sustainable new momentum for digital growth for pharmaceutical companies.

At the VBEF exhibition, Health Road demonstrated the boundless potential of deeply integrating AI technology with healthcare, driven by the dual engines of “AI Digital Employees” and digital solutions for pharmaceutical companies. In today’s world, where the wave of digitalization is sweeping across the globe, Health Road is acting as an innovator to help China’s digital health industry leap from informatization to intelligence. Looking ahead, the company will continue to promote the integration of intelligent technologies with medical scenarios, driven by technology and centered on patients, working hand in hand with industry partners to usher in a new era of smart healthcare.