Ping An Good Doctor Unveils Brand Refresh with Enhanced Commercial Logic and AI-Driven Health Services

On June 10, PINGAN GOOD DOCTOR announced a brand refresh. Public information indicates that the “Ping An Health” app, as well as the company’s mini-programs, official WeChat account, and official website, have recently been updated with the new brand name in succession.

Over the past two years, PINGAN GOOD DOCTOR has continued to deepen its “medical-insurance synergy” business model. Following its first-ever annual profit in 2024, the company reported double-digit revenue growth in the first quarter of 2025, further strengthening its profitability.

Today’s internet healthcare has moved beyond the era of online consultations, with “Internet+” rapidly evolving into “Artificial Intelligence+.” At this pivotal juncture, as PINGAN GOOD DOCTOR stands at a new starting point for profitability, what significance does its brand revitalization convey?

Over the past decade, internet-based medical services have primarily aimed to enhance the efficiency and convenience of healthcare access, gradually becoming a significant force in promoting the equitable distribution of high-quality medical resources. Today, under the new socioeconomic landscape, service innovation faces new mandates.

Life expectancy is a key indicator of the level of economic and social development as well as healthcare services. With improvements in the economy and medical care, China’s average life expectancy has continued to rise in recent years. According to the latest data released by the National Health Commission, China’s average life expectancy reached 79 years in 2024, achieving ahead of schedule the target originally set for 2030.

Trends in Per Capita Life Expectancy in China, Data Source: National Bureau of Statistics, National Health Commission

The increase in average life expectancy has brought about aging-related challenges: on one hand, the high prevalence of chronic diseases and malignant tumors among the elderly population imposes higher demands on both the quantity and quality of premium medical resources; on the other hand, demographic trends are characterized by declining birth rates, challenging the traditional family-based elder care model and necessitating greater support from social forces for home-based care.

Living longer and living healthier is the most fundamental aspiration of the general public,How to promote the transition from mere longevity to healthy longevity has become the direction of service innovation. The new "PINGAN GOOD DOCTOR" has also established more long-term and ambitious goals, namely to solve the problem of healthy longevity throughout the entire life cycle for users.

In recent years, PINGAN GOOD DOCTOR has expanded its elderly care service resources based on its existing medical and health service infrastructure, thereby establishing a more comprehensive supplier network for medical, health, and elderly care services.

As of the first quarter of 2025, PINGAN GOOD DOCTOR has established a comprehensive service network covering 29 medical specialties with an internal and external physician team of approximately 50,000 members, while connecting 105,000 health service providers, 235,000 pharmacies, and 4,000 hospitals. The company collaborates with over 150 elderly care service providers, offering hundreds of home-based elderly care services.

To address the fragmented distribution and non-standardized nature of various service resources, PINGAN GOOD DOCTOR has established two core hubs—Family Doctor and Elderly Care Steward—to integrate resources and deliver services to users on demand. As of the first quarter of 2025, the number of users covered by Family Doctor membership benefits exceeded 20 million, while the number of users entitled to home-based elderly care services increased by 15% compared to the end of 2024.

At the brand refresh press conference on June 10, PINGAN GOOD DOCTOR also unveiled its annual healthcare service flagship offering: “Proactive Family Doctor Care, Zero-Distance Access to Renowned Specialists, and End-to-End Medical Journey Management.”

Specifically, “Proactive Family Doctor Care” refers to providing 24/7 medical record analysis and proactive services for individuals with sub-health conditions, acute illnesses, or chronic diseases, in accordance with China’s first group standard, the “Specification for Remote and Internet-based Health Services by Family Doctors.” “Zero-Distance Access to Top Specialists” upgrades the expert service system led by academicians, enabling audio-video direct consultations with over 3,000 experts within three hours, and co-developing online multidisciplinary team (MDT) diagnosis and treatment standards with renowned hospital academicians. “Comprehensive Medical Journey Management” optimizes end-to-end healthcare services by supplementing existing medical assistance with surgical coordination and postoperative rehabilitation guidance, allowing users to entrust their entire care journey—from pre-consultation appointment scheduling to post-treatment rehabilitation—to professional management.

Li Dou, Chairman and CEO of PINGAN GOOD DOCTOR, mentioned at the conference that,The company has become a leading provider of medical, health, and elderly care management services in China.This further clarifies the latest positioning of PINGAN GOOD DOCTOR,In other words,Today, PINGAN GOOD DOCTOR is not just a “Good Doctor” for online consultations, but also a “Good Doctor” that addresses users’ needs for health and longevity.

Since 2025, DeepSeek has sparked a transformation in large language models and AI agents. Undoubtedly, this transformation has also extensively permeated the healthcare sector.

Physical healthcare institutions, represented by top-tier public hospitals, are actively embracing AI and deploying large language models (LLMs) in areas such as patient services, assisted diagnosis and decision-making, and hospital management. A trend is even emerging from “passive adoption” to “proactive R&D,” with dozens of large Grade-A tertiary hospitals investing in the development of LLMs to create more specialized medical large models for application in a wider range of scenarios.

Online, to alleviate the shortage of medical resources, internet healthcare platforms are developing AI agents and digital humans to expand the capabilities of physicians and other service roles, thereby promoting the intelligentization of online services.

As we reap the conveniences brought by technology, it is inevitable that concerns arise within the industry, particularly among physicians: Will doctors be replaced by AI? The answer is certainly no. For doctors, the value of AI lies in its role as a capable assistant.

PINGAN GOOD DOCTOR is also creating a model for close collaboration between human doctors and AI doctors.

At the brand relaunch event on June 10, PINGAN GOOD DOCTOR unveiled its “7+N+1” AI healthcare product matrix for the first time, featuring service roles such as “Ping An Xin Yi,” “Director An,” AI Elderly Care Steward, AI Infirmary, AI Health Manager, AI Chronic Disease Manager, and AI Health Benefits Officer.

PINGAN GOOD DOCTOR AI Product System

As the digital avatars of real-life renowned physicians, “Ping An Xin Yi” can respond to users’ healthcare needs 24/7 and assist doctors in creating patient profiles, compiling and drafting medical records, providing consultation references, and organizing rehabilitation management plans. On June 10, PINGAN GOOD DOCTOR simultaneously launched the “Ping An Xin Yi Thousand Physicians Initiative,” with future plans to aggregate more expert specialists, leverage AI to share medical expertise, and amplify service efficiency.

“Director An” is an AI assistant equivalent to a family doctor, helping family physicians address the five most common challenges: managing exclusive patient records, disease diagnosis, medical and health consultations, medical and health services, and report interpretation. Together, they provide users with a 7/24 integrated online-to-offline closed-loop service.

PINGAN GOOD DOCTOR’s “Ping An Chip Doctor”

Achieving seamless collaboration between AI and human physicians requires far more than simply embedding physician tools into workflows; it necessitates the development of autonomy, adaptability, and interactive capabilities to execute predefined tasks with greater flexibility and completeness.

According to He Liquan, Senior Vice President and Chief Technology Officer of PINGAN GOOD DOCTOR, a high-quality AI physician must possess three core capabilities: superior medical expertise; the ability to provide closed-loop solutions covering diagnosis, treatment, and rehabilitation; and the capacity for continuous collaboration with human physicians while undergoing constant evolution. Ultimately, however, final medical decisions remain the responsibility of human physicians.

PINGAN GOOD DOCTOR has consistently invested in the research, development, and iteration of AI technologies, accumulating five major medical databases: a disease database, a prescription database, a medical product database, a medical resource database, and a personal health database. Coupled with the launch of its “Ping An Yi Bo Tong” multimodal large language model and collaborations with numerous renowned medical experts, these assets provide robust support for the training and evolution of its AI doctors.

Consider the following scenario: A patient in a remote county town discovers abnormalities in her breast ultrasound report. In her anxiety, she contacts “Ping An Xin Yi.” The digital avatar of a breast specialist responds immediately, interprets the report, and facilitates a direct audio-video consultation with the renowned specialist within three hours; if necessary, an in-person visit can also be arranged. This demonstrates that “Ping An Xin Yi” is capable of addressing healthcare-related issues associated with complex diseases.

It is not difficult to see that,Following its brand upgrade, PINGAN GOOD DOCTOR is not merely an internet-enabled “Good Doctor,” but a “Good Doctor” imbued with digital-intelligence capabilities.

As previously discussed, with the increase in average life expectancy and population aging, the incidence of malignant tumors is also rising, while high-quality resources for tumor diagnosis and treatment remain scarce.

Currently, PINGAN GOOD DOCTOR is accelerating the application of large AI models in multidisciplinary team (MDT) management for complex diseases. It will collaborate with the Professional Committee of the National Cancer Quality Control Center to establish MDT diagnosis and treatment standards, and work with oncology experts to explore the clinical value of AI-MDT models, expanding from breast cancer care to an intelligent system covering multiple disease types.

To address health and longevity across the user’s entire lifecycle, it is essential to more precisely identify user entry points. In China, enrollment in commercial health insurance and commercial pension insurance has been growing year by year, with the number of enterprise employees exceeding 370 million (referencing the number of participants in employee basic medical insurance in 2024)—these are all areas where demand is concentrated.

Taking health insurance as an example, according to the latest data from the National Financial Regulatory Administration, premium income for health insurance reached RMB 378.2 billion in the first quarter of 2025, with a growth rate exceeding the industry average. Currently, health insurance is exhibiting two major trends: a continuous expansion of coverage scope, including greater inclusion of individuals with non-standard health risks and relaxed age restrictions for policyholders; and an accelerated structural adjustment, with the proportion of medical insurance gradually increasing. Against this backdrop, innovation and competition in the health insurance sector have evolved accordingly, extending beyond coverage terms to encompass high-quality, differentiated medical and healthcare services.

As public awareness of protection strengthens, the demand for various types of commercial personal insurance will continue to rise. In response, PINGAN GOOD DOCTOR is deepening its “Integrated Finance + Healthcare and Elderly Care” strategy, enhancing synergy with Ping An Group’s life insurance, property and casualty insurance, health insurance, and banking subsidiaries. This enables the provision of services such as insurance-plus-healthcare-and-elderly-care memberships, medical claims processing, and healthcare benefits to individual users of integrated financial services.

As large enterprises increasingly prioritize the physical and mental well-being of their employees, PINGAN GOOD DOCTOR provides businesses with a comprehensive, high-quality, and cost-effective employee health management service system, facilitating the development of high-quality workplace health.

In essence,Leveraging its extensive resources in medical, healthcare, and elderly care services, along with the two core hubs of family doctors and elderly care stewards, as well as various digital-intelligent service roles, PINGAN GOOD DOCTOR strives to equip numerous financial and corporate partners with “Good Doctors” to jointly address users’ health and longevity needs.

Equipping partners with “PINGAN GOOD DOCTOR” has also generated substantial revenue, making PINGAN GOOD DOCTOR’s path to profitability clearer.

Financial report data shows that in the first quarter of 2025, PINGAN GOOD DOCTOR’s F-end (Integrated Finance) and B-end (Corporate Health Management) business revenues increased by 43% year-on-year. Specifically, under the medical-insurance synergy model, innovative services such as “insurance + medical and elderly care membership” and medical claims processing drove rapid growth in F-end revenue. In the area of corporate health management, innovative exploration of products combining “commercial insurance + health security entrustment + medical and health services” boosted the number of clients, paying users, and revenue.

Benefiting from the growth of its core business, PINGAN GOOD DOCTOR delivered another strong performance in the first quarter of 2025, following its first-ever annual profit in 2024, with both revenue and profit increasing: total revenue reached RMB 1.06 billion, a year-on-year increase of 25.8%, and adjusted net profit amounted to RMB 57.9 million.

Following its brand refresh, PINGAN GOOD DOCTOR has established a new corporate image and embodies renewed hope.

In the era of “AI+,” PINGAN GOOD DOCTOR, endowed with digital-intelligence value and established with grander objectives, is expected to unlock greater social efficacy. How much incremental commercial value it will generate remains a prospect worth anticipating.