Health Growth Hub's First Practical Workshop Successfully Concludes, Unlocking a Trillion-Yuan Golden Channel for Health Products

The Out-of-Hospital Market Is Becoming Increasingly Important.

As in-hospital market growth stagnates and revenues contract, exerting significant pressure, the out-of-hospital market is undergoing structural expansion: it is projected that by 2029, the out-of-hospital market will reach a total value of RMB 1.6 trillion, matching or even surpassing the in-hospital market.

However, the challenge facing the industry is how to achieve efficient alignment between new channels and high-quality products.

To better address this issue, in mid-June, the Health Growth Society joined forces with Meinian Onehealth Group, a leading enterprise in China’s preventive medicine sector, to launch the first session of the Commercial Growth Case Study Practical Workshop. By deconstructing the top-level strategy and practical implementation pathways for blockbuster products, the workshop aims to help industry enterprises resolve their specific pain points and, together with industry partners, explore the lucrative trillion-yuan market channel for health products.

At the event, numerous heavyweight industry guests were in attendance, including representatives from VCBeat, Health Growth Society, Meinian Onehealth Group, Huahong Pharmaceutical Group, Feihe, Zhengyuantang, Zhejiang Yuankang Anrui Biotechnology, and Beijing Huiyou Yunshang Technology, who participated and engaged in in-depth discussions.

Yu Rong, Chairman of Meinian Onehealth Healthcare Group and Chairman of the Health Growth SocietyIt points out that new changes are taking place in the health market.

From a policy perspective, amid pressures on medical funding and health insurance expenditures, policymakers are increasingly emphasizing and prioritizing a shift in the healthcare sector from treatment-focused care to prevention. This transition is also driving growth in health consumption demand on the prevention side, leading to steady market expansion.

From the perspective of population structure, the aging trend continues to intensify. According to data from the National Bureau of Statistics, by the end of 2024, the population aged 60 and above reached 310.31 million, accounting for 22% of the total population. As population aging deepens, the incidence of chronic diseases is rising, and shifts in the disease spectrum are further driving changes in demand for health-related products and services.

From the perspective of consumer attitudes, residents’ awareness of health-related consumption has improved. In particular, the outbreak of the pandemic has motivated residents to increase their spending on health; moreover, the primary demographic for health consumption has expanded beyond the traditional middle-aged and elderly groups to include younger populations.

Policy guidance, demographic shifts, and heightened health consumption awareness are driving the emergence of new opportunities in the out-of-hospital market.

First is the anti-aging and medical aesthetics sector. Both the medical aesthetics segment and extended traditional health consumer products within the anti-aging field are showing growth trends, with brands possessing strong product competitiveness performing particularly well. Second is the field of Traditional Chinese Medicine (TCM) wellness. As the state vigorously promotes the development of TCM, exemplified by the listing of leading TCM service provider Gushengtang, public acceptance of TCM medical services continues to rise, along with market awareness and acceptance of TCM wellness and healthcare. Furthermore, artificial intelligence technologies and smart hardware devices are further meeting market demands, driving the conversion of these needs. Third is private-domain operations in the broader health industry. This will be one of the key breakthroughs for the industry in the future. By providing deep, ongoing engagement with users and leveraging AI-integrated digital tools, enterprises can offer solutions covering the entire health lifecycle, thereby achieving private-domain expansion and conversion, which will further drive growth.

Against this backdrop, the out-of-hospital market holds immense potential.

However, asWang Rui, Secretary-General of the Health Growth SocietyAs mentioned, “Numerous healthcare and wellness companies are now eager to enter the out-of-hospital market, yet many lack a clear strategy. Meanwhile, some enterprises that have already established a presence in this sector may see their products suddenly gain popularity, only to experience a sharp decline in sales within a year or two. In fact, these companies often do not fully understand the underlying reasons for their products’ initial surge in demand.”

Adhering to the mission of “Precise Connection, Knowledge Empowerment, and Ecosystem Synergy,” Health Growth Society is guided by the core demand for commercial growth in out-of-hospital markets. By bridging the link between “Production (pharmaceutical companies/medical devices/health products)” and “Sales (new channels),” it builds an out-of-hospital market ecosystem community driven by new products, new production models, and new channels. This initiative facilitates efficient matching between the most outstanding product providers in the pharmaceutical and healthcare industry and the leading new channels, jointly creating China’s largest marketplace for commercial growth transactions in healthcare.

At the event, Wang Rui stated, “Under the combined impact of multiple factors, including centralized procurement and anti-corruption campaigns, pressure on the in-hospital market has intensified, leaving many companies struggling to expand their products into out-of-hospital channels. In response, Healthy Growth Society was established.”Our long-term goal is to build ecosystem linkages for the industry and disseminate methodologies for sustainable growth; our short-term goal is to help a select number of enterprises address their immediate, practical business challenges through each series of activities organized by the Sustainable Growth Community.”

To better address the market challenges enterprises face during their development, the inaugural practical workshop of the Healthy Growth Community featured a rich array of discussion topics. These included how enterprises can gain deeper insights into new channels, how to optimize product selection when targeting new user segments, and how to achieve rapid product growth through innovative strategies for IP incubation. In light of the current buzz around large AI models, sessions were also dedicated to leveraging AI to enhance operational efficiency and quality. Additionally, networking sessions were arranged to facilitate efficient connections between high-quality products and new distribution channels.

As one of the initiators of the Health Growth Society,Li Datao, Founder of VCBeatIt was also emphasized at the Practical Workshop: “Over the past 11 years, VCBeat has published more than 30,000 articles, covered nearly 10,000 companies, and released over 500 original reports. We drive the growth of emerging industries through research and analysis of new tracks, projects, and industrial case studies. We also hope that the Health Growth Society can build on this foundation to establish a database of entrepreneurship and innovation cases, providing references for business school teaching and the development of next-generation enterprises. Meanwhile, the Health Growth Society will further bring together like-minded industry practitioners, including entrepreneurs and investors, to jointly develop methodologies and white papers on industry transformation, thereby accelerating rapid industry development.”

With the successful conclusion of the inaugural Health Growth Society Practical Workshop, follow-up activities centered on “efficiently linking new channels with high-quality products” are now in intensive preparation. These initiatives include hosting the China Healthcare Commercial Growth Summit Forum and the First New Channel Trade Exhibition, selecting exemplary cases of commercial growth in China’s healthcare sector, and publishing the first white paper on commercial growth in the out-of-hospital market based on these selections. Additionally, plans are underway to organize exclusive, small-scale practical workshops and advisory board meetings to analyze case studies focused on out-of-hospital market growth, as well as to conduct elite corporate training programs aimed at empowering and supporting more new products and new channels.

A golden pathway to the trillion-yuan health product market is opening up. The accelerated arrival of this future requires greater participation from high-quality product providers and out-of-hospital channels. Health Growth Society also looks forward to more professionals actively joining to share in the transformative dividends brought by growth in the out-of-hospital market.