Hearing Earth Surpasses 400 Stores: How a Domestic Hearing Ecosystem Achieved Its 'Triple Leap'

The domestic hearing health market has long been monopolized by five major overseas brands, which control 90% of the market share.¹. ThisSome international giants have established industry barriers by leveraging their technological generational advantages and the offline channel strengths accumulated over many years, while domestic hearing aid manufacturers are trapped in"The Dual Dilemma of 'Low-End Involution' and 'High-End Loss'"—Either engage in price wars in the entry-level market, or struggle to break into the mid-to-high-end segment due to a lack of core technologies. Domestic hearing aid manufacturers face a make-or-break situation: either stand out orThe Siege of Elimination.

In contrast to the monopolistic landscape, China's70 million people with hearing loss face a severe mismatch in service resourcesTopic²There is a severe shortage of professional hearing aid fitters in third- and fourth-tier cities and county-level markets, leaving most individuals with hearing loss to face the service gap of being unable to purchase, properly fit, or adjust their devices. In the mountainous areas of Zhijin, Guizhou, elderly residents have been unable to hear their families’ calls for years due to a lack of appropriately fitted hearing aids; in Xingguo County, Jiangxi, children with hearing impairments must travel hundreds of kilometers to the provincial capital just to have their devices adjusted. These “service deserts” are setting the stage for industry transformation.

Boyin HearingTechnology (Shanghai) Co., Ltd., established in 2019, is a national high-tech enterprise primarily investing in the health industry and focusing on the development of an integrated model combining “AI-powered smart hearing aids + Hearing Expert Centers,” encompassing design, R&D, production, and sales. Through“Hearing Aid Products + Professional Fitting Services + The Warmth of Humanistic Care”, providing better services and user experience for individuals with hearing lossTest.

In this contextbelow,Boyin Hearing’s National Franchise Service Center – Hearing Earth Hearing Aid National Chain Service AllianceHearing Earth (hereinafter referred to as “Hearing Earth”). As a core strategic segment of the group, Hearing Earth leverages its parent company’s industry expertise and independent R&D capabilities, with the mission of “breaking the monopoly of imported products and filling service gaps,” embarking on“Break Through with Channel Restructuring, Upgrade with Ecosystem Building”development ofRoad.

In 2025, Hearing Earth completed its “first leap” with a network of 400 stores, covering 24 provinces and 161 cities across China.cities, using onlyAchieving a Leap from 0 to 400 in Just Over a Year, with its speed stemming from the restructuring of its channel model. In the midst of this rapid expansion, Hearing Earth’sDirectly Operated StoresThe volume has also achieved a key breakthrough,Now exceeding 100 companies。

Hearing Earth Construction“Four-Dimensional Store System”: Community franchise stores are rooted in county-level areas, leveraging their geographical proximity to residents’ daily lives to provide convenient services to the hearing-impaired population at the grassroots level. Professional stores focus on prefecture-level cities, meeting diverse regional demands with a wider product range and more in-depth professional services. Directly operated stores serve as “bridgeheads” in first-tier cities, controlling service standards and establishing a high-end, professional brand image. Flagship stores enhance brand influence and set benchmarks through innovative spatial design and cutting-edge product displays.Beijing Headquarters and Shanghai Operations Center Achieve Efficient Synergy，The former screens for high-quality partners, while the latter deploys a standardized system—including “Star Program” dispenser training and store SOP management—to ensure service consistency.

“Remote Fitting + Nationwide Warranty”The mechanism is more revolutionary. Traditional industries suffer from the chaos of “unified branding but fragmented services,” whereas Hearing Earth leverages a digital collaboration system to integrate users’ hearing data, equipment parameters, and service records are shared nationwide. Heilongjiang users can access commissioning services in Hainan, while elderly individuals relocating from Sichuan to Zhejiang can retrieve their complete medical records. This “uninterrupted service” experience breaks down regional barriers, becoming a highly effective solution for domestic alternatives penetrating lower-tier markets.

“30% product, 70% service” is the iron law of the hearing health industry. After completing its channel layout, Hearing Earth launched the “"Second Jump,"Build a “Product + Service” Value Closed Loop, transforming the advantages of branch outlets into standardized advantages.

The technical foundation of the closed loop isBoyin's Self-Developed "Cloud Listening Chip" and Full Product Series: The "Qin Feng" and "Han Yun" series for severe hearing loss, the youth-oriented "Touming Jingling · Xingchen" (Clear Spirit · Star), and the "Ming Xin" series adapted for children. These products achieve 20Domestication of features such as adjustable channels and wind noise suppression, with AI algorithms optimized and adapted for the Chinese language context, to doA national brand that better understands the Chinese people.

Building on this foundation, Hearing Earth has created a “full-cycle service chain”: free testing, solutionsCustomization, device calibration, regular maintenance, and rehabilitation follow-up are all managed by certified fitting specialists throughout the entire process, achieving“Your 24-Hour Hearing Expert by Your Side”。

Talent is the key to service standardization. To address the “shortage of professional hearing aid fitters,” Boyin Hearing has jointly established China’s first College of Hearing Rehabilitation Industry with Sichuan Nursing Vocational College, which is also currently the only institution in Sichuan Province authorized to conduct vocational skill level certification for hearing aid fitters.

As the Group’s nationwide chain service alliance, Hearing Earth not only provides students of the Hearing Rehabilitation Industry College with coverage across 24across provinces, with 400 stores in 161 cities serving asPractice Base, enabling students to hone their skills in real-world service scenarios; furthermore, by recruiting outstanding graduates to strengthenFrontline teams establish a closed loop of “training–practice–employment,” continuously enhancing service capabilities through talent feedback and laying a solid talent foundation for the standardized service system.

4As 00 stores become the “capillaries of service,” Hearing Earth and its parent company, Boyin Hearing, are initiating a transition fromFrom “Channel Distributor” to “Ecosystem Builder”The “Third Leap,” Creating “Hearing” Through Cross-Border Integration and Open CollaborationHealth Community.”

In July 2025, Boyin Hearing entered into a strategic partnership with Huitongda Network (9878.HK), officially launching the “Hundreds of Cities, Thousands of Stores” channel development initiative to jointly promote the widespread accessibility and grassroots penetration of hearing health services. The implementation of this initiative is not merely an expansion of distribution channels; rather, it centers on “professional standardization and extensive coverage” to comprehensively restructure the primary healthcare service network. The two parties plan to complete the deployment of the first batch of over 1,000 stores within 2025, while simultaneously advancing the popularization of domestically produced hearing aids and their adoption as affordable alternatives in lower-tier markets.

“Hearing+” Integrated Business ModelMoreGroundbreaking. Shanghai’s Three Lazy Cats Hearing and Optometry Center combines hearing aid fitting services with a cat café experience, allowing children with hearing impairments to complete assessments through interactive engagement; Nanjing Chengming Audiovisual Health Center integrates hearing and optometry services to provide users with “one-stop” sensory management; Guangzhou’s Three Lazy Cats Auditory Art Center is committed to establishing a new benchmark that blends professional fitting services, auditory arts, and humanistic care. These innovations are transforming hearing services from mere “medical procedures” into a “lifestyle.”

In today’s digital era, Hearing Earth is focused on transforming platform traffic into user retention by pioneering a “Cloud Chain” operational model. This approach deeply integrates the traffic advantages of local lifestyle platforms such as Douyin, Meituan, and Dianping with offline physical resources. Centered on standardized services, matrix-based layout, and data-driven operations, it empowers stores across China to break through geographical constraints and achieve cost-effective, high-efficiency expansion.

Currently, Hearing Earth is focusing its efforts on the Douyin Local Life sector, empowering stores to acquire customers with precision and increase local visibility, thereby enabling more nearby users to “discover” their locations. Meanwhile, leveraging data analysis of local customer segments, Hearing Earth customizes more appealing localized marketing content to seize the initiative in capturing local traffic and spark heightened attention from local consumers.

The Ecological “Ripple Effect” Continues to Spread: Exporting Brand, Technology, and Management to 161 DistributorsManagement;Co-established a laboratory with East China Normal University to advance the upgrade of AI hearing aid algorithms; partnered with the China Hearing Medicine Development Foundation to launch the “Yi Er Action – Boyin Ear Care Public Welfare Initiative”, having completed more than 160 public welfare activities and donatedOver 1,000 hearing aids are deployed to build a symbiotic network encompassing “enterprise–channel–user–society.”

Boyin Hearing is expanding overseas to drive the global outreach of China’s domestic hearing ecosystem. The “China Solution” is entering Southeast Asia along the Belt and Road Initiative. As Jiang Xianquan, Founder, Chairman, and CEO of Boyin Hearing, stated, “We are not only a disruptor in the domestic market but also aim to be a wave-maker in the global hearing ecosystem.”

Hearing Earth’s “Triple Jump” marks the evolution of domestic hearing aid brands from “product breakthrough” to “ecosystem breakthrough.” Its log-Clear logic:Addressing “service accessibility” through 400 stores, building “user trust” via standardized fitting services, and establishing “industry influence” by constructing a cross-sector ecosystem. This demonstrates that in the healthcare sector, domestically produced alternativesOnly by anchoring on services and leveraging the ecosystem can we transition from “following” to “leading.”

From “Channel Disruptor” to “Rule Maker,” and then to “Ecosystem Trendsetter,” the trajectory of Hearing Earth mirrors the breakthrough path of China’s hearing industry. Its value lies far beyond sales figures or store counts, but rather inCertificate"Technological Self-Reliance + Service Penetration to Lower-Tier Markets + Open Ecosystem"can become a domestically produced alternativeParadigm.

We believe that in the near future, Hearing Earth will surpass 500 stores, achieving full coverage across county-level regions. As the ripples of “Hearing Earth” spread across China and even globallyGlobally, what we witness is not only the rise of national brands but also the contribution of the “Chinese Solution” to the global cause of hearing health."Let every person with hearing loss, in every corner of the world, be gently heard."

Data Source:

1. "Development Report on China's Electronic Audio Industry - Hearing Assistance and Healthcare (Standalone Edition), 2024 Edition." The figure of "over 90%" is cited from the section "China's Hearing Aid Market" on page 24.

2. China Hearing Health Report (2021). The figure of 70 million was derived from the “age-standardized prevalence rate of disabling hearing impairment of 5.17%” reported in the section “Prevalence Status of Hearing Impairment, Rehabilitation Needs, and Service Utilization in Selected Provinces Nationwide” on page 75.