Meituan and Alma Lasers Forge Strategic Partnership to Launch Global Hit Aesthetic Device 'Titan Lift' Exclusively on Meituan

On October 10, Meituan Medical Aesthetics and Alma Lasers, an internationally renowned medical laser manufacturer, held a strategic cooperation signing ceremony. At the ceremony, both parties jointly announced that the new aesthetic medicine product “Titanium Lift” had made its debut launch on Meituan.

Titanium Lift is a laser-based aesthetic medical device that delivers triple improvements in a single treatment. With one activation, it simultaneously emits lasers at three wavelengths—superficial, medium, and deep—addressing multiple skin concerns in one session. The Titanium Lift is also equipped with a sapphire cooling system, which significantly reduces discomfort, making the procedure virtually painless and suitable for individuals with sensitive skin or low pain tolerance. Furthermore, there is no downtime or swelling post-treatment; results are visible immediately, allowing patients to resume normal activities on the same day. This makes it ideal for emergency skin revitalization before high-profile events such as weddings, media appearances, and dates, as well as for routine skin maintenance. In terms of safety, the Titanium Lift demonstrates excellent performance. As a non-invasive procedure, it causes minimal skin damage, is suitable for various skin types, allows precise energy control, and carries a low risk of adverse reactions.

It is reported that 62 medical aesthetic institutions on the Meituan platform have currently launched Titanium Lift-related services, covering 30 cities, including Shenzhen, Beijing, Jinan, Xi’an, and Taiyuan. On the Meituan platform, interest in the Titanium Lift has continued to rise, with search volume over the past week doubling compared to the previous month.

Previously, Titanium Lift was launched in South Korea and remained a top contender on the country’s most popular medical aesthetics lists for three consecutive years. On Chinese social media platforms, many users have shared their experiences of traveling specifically to South Korea to undergo the Titanium Lift procedure. With its exclusive debut on Meituan, users can now access this premier international medical aesthetics service locally, eliminating the need to travel abroad.

This year, the upstream medical aesthetics industry has entered a period of explosive new product launches. Beyond titanium thread lifts, multiple new Class II and Class III medical device aesthetic products have received regulatory approval for market entry. As a leading domestic medical aesthetics platform, Meituan Medical Aesthetics is continuously strengthening its efforts in the launch of new products.

At the signing ceremony, Wang Dan, Head of Meituan’s Medical Aesthetics and Beauty Services, stated that through this collaboration with Alma Lasers, both parties will integrate their technological, product, and platform advantages to provide exclusive traffic support to institutions and offer consumers high-quality medical aesthetic services with better cost-performance ratios, thereby achieving a win-win outcome for brands, platforms, institutions, and consumers. “Meituan can empower institutions and connect them with users on behalf of upstream manufacturers, helping new products rapidly accumulate potential customers.” Leveraging its platform data and resources, Meituan can also customize exclusive launch and promotion strategies for partners’ new products, jointly creating blockbuster items. During this year’s 618 Shopping Festival, the number of upstream partner brands on the Meituan platform increased by over 110%, while transaction volume grew by nearly 150%. More than ten core brands doubled their transaction volumes through platform collaborations.

Zhou Mei, President of Alma Lasers China, also believes that partnering with Meituan will help accelerate the rapid promotion and implementation of Titan in the domestic market. “Alma Lasers and Meituan share a consistent commitment to quality, which forms the foundation of our collaboration. By joining forces, we can leverage Alma Lasers’ professional expertise and Meituan’s extensive user base to jointly deliver truly high-quality medical aesthetic services to consumers.”

▲ Meituan and Alma Lasers Enter Strategic Partnership | Photo by Liu Xin

▲ Meituan and Alma Lasers Enter into Strategic Partnership Photo by Liu Xin