How to Separate Truth from Misinformation in Health Communication? This Conference Offers the Solution

Doctors Engaging in Public Science Education Face a "Dilemma": Policy Encourages It, Yet Striking the Right Balance Between Professional Rigor and Accessibility Remains Elusive

“China’s Online Audio-Visual Development Research Report (2024)” shows that among the 1.074 billion online audio-visual users in China, 92.1% have accessed health science popularization content through short videos, and 63% of users have even developed the habit of regularly following such content. Behind these figures lies the public’s nearly rigid demand for authoritative health science popularization content.

However, amid surging demand, the information landscape remains far from optimistic. Pseudo-scientific narratives that combine “popular science + disease-induced panic + product recommendations” not only fail to meet the public’s need for reliable health information, but their embedded commercial marketing messages also continue to erode the credibility of professional medical resources.

In August 2025, four departments, including the Cyberspace Administration of China and the National Health Commission, successively issued the Notice on Regulating Medical Science Popularization Activities by “Self-Media” and the Guidelines for the Identification of Medical Advertisements, marking a comprehensive escalation of industry rectification efforts. Meanwhile, the newly revised Law of the People’s Republic of China on Popularization of Science and Technology explicitly states that “science popularization shall be placed in a position of equal importance to scientific and technological innovation,” thereby providing robust institutional guarantees for science popularization work at the national level.

Against this backdrop, physicians find themselves in a dilemma: they must actively engage in public health education in response to policy mandates, while simultaneously facing stringent challenges regarding content compliance. How canContinuously and efficiently produce high-quality, popular science content that the public enjoys, while adhering to standards for health science communication., has become a practical challenge confronting every healthcare professional.

The medical community, by virtue of its systematic professional training, frontline clinical practice, and profound understanding of life and health, naturally serves as the most trusted “source” of health knowledge in the public mind.

At the policy level, from the “Healthy China 2030” Planning Outline to the newly revised Law of the People’s Republic of China on Popularization of Science and Technology, there is clear support and requirement for medical personnel to engage in science popularization, recognizing them as a key force in improving public health literacy. Notably, many regions across China have already incorporated health science popularization into the professional title evaluation system for medical personnel.

However, a significant gap exists between the noble mission and the harsh reality. In their science communication practices, physicians are facingContent Standards, Efficiency Challenges, and Capability ConstraintsTriple Dilemma.

Content StandardsIt is the “Sword of Damocles” hanging over doctors’ heads. Against the backdrop of stringent regulation, the boundary between popular science content and medical advertisingProfessional BoundariesIn practice, it is often difficult to strike a clear balance. When physicians translate professional terminology into layman’s terms, their explanations may be deemed as exaggerating therapeutic efficacy if not sufficiently comprehensive; likewise, introductions to general disease knowledge may be suspected of harboring commercial motives if specific treatments are mentioned. Such concerns about “the more one says, the more errors one makes” have significantly dampened physicians’ enthusiasm for participating in public health education.

Efficiency BottlenecksThis also severely constrains the sustainability of science popularization. Clinical practice and research responsibilities already consume the vast majority of physicians’ energy. Behind a well-illustrated popular science article or a high-quality short video lies a series of time-consuming and labor-intensive processes, including topic selection, fact-checking, writing, filming, and editing. In the absence of efficient tools, relying solely on physicians’ personal motivation makes it difficult to sustain science communication efforts.

Capability GapThis constitutes another obstacle that cannot be overlooked. Accurately and vividly “translating” abstruse medical knowledge into layman’s terms is a specialized discipline of science communication. This requires creators to possess not only medical expertise but also proficiency in communication strategies, audience insights, and platform dynamics—areas that fall outside the core competencies of most physicians. Consequently, while popular science content may be scientifically rigorous, its presentation often fails to resonate with the public, resulting in critical acclaim but limited engagement and an inability to effectively reach the target audience.

These issues collectively give rise to a prominent contradiction in the current field of public health science communication: the vast public demand for reliable health information versus the insufficient effective supply of high-quality content.

Driven by both policy guidance and technological empowerment, the deep integration of health technology and science popularization has become a trend; however, this convergence still faces profound bottlenecks. The industry lacks universally accepted standards for assessing content quality, making it difficult to quantitatively evaluate the quality and scientific rigor of such content. An efficient collaborative mechanism has yet to be established among key stakeholders, including clinical experts, technology enterprises, and communication platforms, hindering the effective transformation of high-quality scientific research outcomes into science popularization assets. Furthermore, the application of emerging tools such as AI urgently requires a balance between professionalism and accessibility, ensuring that technology truly serves the scientific dissemination of health knowledge.

To systematically resolve the challenges physicians face in science communication, reliance solely on individual enthusiasm and trial-and-error is insufficient; instead, foundational support capabilities must be established at the industry level.“AI Agents” and “Group Standards”...integration offers an efficient pathway to promote compliance, standardization, and proceduralization of science popularization efforts, thereby safeguarding physicians’ engagement in public health education.

AI Agents Are Emerging as Doctors’ “All-in-One Science Communication Assistants”, its core value lies in the reengineering of the creative process.

AtContent Safety Moderationphase, leveraging its embedded algorithms and rule engine, AI can perform risk scanning and issue alerts at the very inception of content generation;Efficiency Segment, AI can rapidly generate popular science materials, such as illustrated articles and short video scripts, based on authoritative medical knowledge bases, thereby freeing physicians from tedious data collection and basic copywriting tasks;Capability EmpowermentIn this phase, AI can assist physicians in conducting user persona analysis, intelligently tailoring content presentation and dissemination strategies to the interests and cognitive levels of diverse populations, thereby enhancing content appeal and acceptance.

This enables physicians to focus on their most irreplaceable value: providing final oversight of the professionalism and scientific rigor of the content.

Group standards serve as the “operating system” that sustains the healthy functioning of the entire science popularization ecosystem., is the cornerstone for ensuring the healthy development of the industry.

For individual physicians, a clear set of “Technical Specifications for the Generation and Review of AIGC-Based Health Science Popularization Content” can provide explicit operational guidelines, significantly reducing the compliance uncertainties they face and ensuring that content creation follows established protocols.

For the industry as a whole, group standards serve as a safeguard for “good money driving out bad,” providing a unified quantitative benchmark for scientific accuracy and rigorous expression, thereby helping the public and platforms quickly identify high-quality content and squeezing out the space for pseudoscientific information.

In terms of technical tools, the group standard also ensures that AI-generated content does not deviate from the scientific track while pursuing efficiency, serving as a key constraint for achieving “tech for good.”

“AI agents” and “group standards” complement each other, jointly forming the “new infrastructure” for high-quality development in health science popularization, paving the way for standardized and scalable industry growth.

After clarifying the industry’s dilemmas and pathways to breakthrough, there is an urgent need for an open platform that can consolidate top-tier expertise, showcase viable solutions, and facilitate substantive collaboration. Scheduled toDecember 5, 2025, at the Renaissance Haikou Hotel in Hainan ProvinceHosted“The First Health Technology and Science Popularization Conference”, was born for this very purpose.

This conference, themed“AI Leading a New Era of Health Science Popularization”with the theme of, inChinese Society for Science and Technology Journalism, Health Commission of Hainan Province, Healthcare Security Administration of Hainan Province, People's Government of Wenchang Cityunder the guidance of, byHainan Association for Science and Technology, Health Communication Professional Committee of the China Society for Science and Technology Journalism, Beijing Chen Jumei Public Welfare FoundationCo-hosted by leading institutions, the event brings together high-caliber professionals, including academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering, government officials, clinical experts, technology enterprises, and industry organizations. Focusing on core topics such as AI-powered science popularization agents and large model applications, the development of group standards for science communication, and collaborative innovation among industry, academia, and research, the event delves into the future landscape and solutions for AI-empowered health technology and health science popularization.

It is worth noting that this isChina’s First High-Level Conference Directly Addressing the Core Dilemmas of Physician-Led Science Popularization, which means that the consensus reached, standards launched, and results released at the conference will carry significant industry-guiding implications.

The conference’s rigorous agenda ensures that attendees gain tangible “solutions:

· Group Standards Lead the Way:Initiate the development of the group standard “Technical Specifications for AIGC Content Generation and Review in Health Science Popularization,” define technical nodes across the entire process, and fill the gap in industry standardization;

· Policy Guidelines:Establish a “Policies and Standards” forum, where representatives from government regulatory agencies will provide in-depth interpretations of the top-level design and risk prevention and control for health technology science popularization, offering clear action guidelines for healthcare institution managers and content creators;

· Implementation of Technical Tools:A dedicated “Technology and Products” section has been established, where the highly anticipated AI-powered science popularization agent will make its debut at the conference. This integrated AI product, designed to serve both enterprises and physicians, enables the precise generation and efficient dissemination of health education content.

· Setting Industry Benchmarks:Release the “2025 Typical Cases of Health Communication” to establish a positive incentive ecosystem, provide replicable success models for the entire industry, and facilitate the realization of physicians’ personal value;

· Ecosystem Dialogue Collaboration:The “Practice and Collaboration” session will feature authoritative experts from top-tier hospitals, medical schools, and industry platforms in China, who will share case studies on the implementation of AI-driven health science popularization and explore pathways for building an ecosystem that transitions from “technical feasibility” to “scalable replication.”

The value of the conference is specific and multifaceted for different attendees: for physicians, it offers an opportunity to acquire advanced tools and methodologies, facilitating the realization of their professional value; for enterprises and platforms, ecosystem dialogues and resource matchmaking will clarify collaborative opportunities within industrial synergy; for healthcare institution administrators, the conference’s authoritative policy interpretations and compliance guidelines serve as a foundation for formulating institutional science popularization strategies,Ensure Content Safety and Robust Operationskey decision-making basis.

As one of the organizers of this conference, Xingjiean Technology has provided a solid foundation of industrial practice for exploring “technology-empowered science communication,” leveraging its twenty years of in-depth experience in the field of medical big data. Positioning itself as the “optimal partner for building medical science communication capabilities,” Xingjiean integrates the data capabilities of Real-World Studies (RWS) with AI technology to offer healthcare institutions systematic solutions for transforming “scientific evidence” into “science communication materials.” This capability has been validated on its subsidiary platform, “Ziwu Health,” which connects 200,000 physicians, forming a replicable ecological closed loop.

Health science popularization stands at a critical turning point, transitioning from “scale expansion” to “quality enhancement.” The inaugural Health Technology and Science Popularization Conference serves not only as a bellwether for industry trends but also as a vital platform for healthcare professionals to access systematic solutions and seize opportunities for future development.

Here, academicians, regulatory authorities, clinical experts, and industry leaders will convene to explore how AI and standards will reshape the new ecosystem of health science communication.

On December 5, let us meet at the Renaissance Haikou Hotel to jointly witness the building of a new ecosystem for health science popularization.Registration for the conference is now officially open. Scan the QR code immediately to join this journey of industry breakthrough!