Three-Year Reign, 3693 Patents, and a Red Court: zdeer Left Point Debuts at CMEF, Unveiling a New Paradigm for Family Health

From April 9 to 12, 2026, the 93rd China International Medical Equipment Fair (CMEF) will open at the National Exhibition and Convention Center in Shanghai. Thousands of brands from over 30 countries and regions around the world will gather to explore the future of the health, innovation, and sharing industry.

zdeer Left Point Exhibition Hall

Among a group of white and blue cool-toned exhibition halls, the "Red Pavilion" themed booth of zdeer, a family health technology brand (hereinafter referred to as "zdeer"), stands out remarkably. This is zdeer's latest appearance after participating in the exhibition for several consecutive years.First in online sales for three consecutive years, 3,693 independent patents, 38 medical device registration certificates, AI fitting implemented, bone conduction hearing aids win Red Dot Award again——These are the report card of zdeer brought to this CMEF.

But it chose to present all this with a warm-colored "Red Court": the imagery of a cinnabar courtyard replaced the cool tech style, while hemp ropes and artistic paint made the booth feel more like a home than a hospital. From last year's "Tree of Life" to this year's "Red Court," zdeer's expression of family health is moving from "taking root" towards "growth."

"Many elderly people would rather have poor hearing than wear the 'symbol of aging.'" zdeer's partner, Wang Lijun, pointed out the core pain point of the traditional hearing aid market.

In front of the zdeer booth, a product resembling a stylish Bluetooth earphone attracted the most attention. It is the zdeer Bone Conduction Hearing Aid—a device with Class II National Medical Device Certification.Won the German Red Dot Award for two consecutive yearsStar Product.

The design logic of traditional hearing aids is to "hide" — the smaller, the better, tucked into the ear canal. However, zdeer's solution is to "do the opposite": no hiding, no concealing, styled as everyday earphones, allowing users to wear them without deliberate concealment, completely breaking the stereotype that "hearing aids = medical devices." This is precisely the "technological warmth" advocated by zdeer, where technology not only has functional value but also emotional value.

Of course, warmth cannot replace technology. This product is equipped with HiSilicon dual DSP processors, restoring authentic sound quality with a computing power of 300 million operations per second; bone conduction technology achieves "ear canal liberation," offering comfortable wear while retaining environmental awareness. The product is suitable for moderate to profound hearing loss and has established a complete product form system covering mild to profound loss. In the single category of hearing aids, Zpoint alone holds more than two hundred invention patents.

The market gave positive feedback.In May 2025, ZD Hearing Aid won the Frost & Sullivan "China's No.1 Online Sales of Hearing Aids" certification; in April 2026, Chamption Consulting Group officially awarded two significant certifications – "China's No.1 Online Sales of Hearing Aids for Three Consecutive Years" and "National Sales of Hearing Aids in China."From being the top online brand to becoming the leader across all channels, ZPoint has broken the monopoly of international hearing aid brands in the Chinese market within three years, achieving a breakthrough for domestically produced hearing aids.

Awards Won by zdeer Left Dot Hearing Aid

On the server side, zdeer has implemented online AI fitting for hearing aids, simulating the role of a fitting specialist, which improves the accuracy and convenience of the fitting process. A professional team of certified hearing aid dispensers provides one-on-one "customized by sound" hearing testing and debugging services. Through full-chain self-research and development, technological accessibility is achieved, bringing professional-grade hearing aid experiences to ordinary households, truly realizing "clear hearing, affordable prices, and no embarrassment."

The success of the hearing aid is just a microcosm of zdeer's product matrix. Today, zdeer has built a clearTechnology Healthcare + Healthy Living Dual-Product Matrix。

Among them, the technology healthcare sector focuses on Class II medical devices such as hearing aids, hair growth devices, and sleep therapy devices, addressing "big problems for a small group of people"; the healthy living sector mainly features high-frequency products like the Xiao Ai Box, Bian stone massager, and smart oral spray, emphasizing daily use and emotional value to solve "small problems for the majority."

This is the consistent product philosophy of zdeer."Consumption through medical means, healthcare through consumer logic."Wang Lijun explained that medical products must have consumer attributes to truly enter households, and consumer products can only establish long-term trust and barriers by adding medical attributes.

Take the sleep instrument as an example, usingCES Transcranial Microcurrent Stimulation Therapy(Has been listed as a recommended therapy in the "China Guidelines for the Diagnosis and Treatment of Insomnia Disorders"), non-drug, non-invasive, bringing hospital-grade physical therapy into homes and travel scenarios. The hair growth device is equipped with 280 650nm medical-grade laser heads, usingLLLT Low-Level Laser Therapy, holding Class II medical device certification, integrates medical-grade efficacy into everyday life. The health living segment is also backed by technology: the 4th generation of Little Ai enables smoke-free and flame-free intelligent heat therapy, and the smart oral spray achieves a 99.99% sterilization rate.

Audience Visits zdeer Left Point Exhibition Hall

As zdeer advocated, "Medical devices used to give people a cold impression, and the elderly also avoided talking about diseases. Medical products should be made more lively and integrated into daily life." The dual-product portfolio is the concrete implementation of this concept, making health protection part of everyday life and eliminating the sense of distance.

Tracing back along the CMEF footprint of the left dot reveals a clear curve of role transition.

When it first participated in the exhibition, it was just a newcomer to the industry, testing the waters with a few product categories; by the mid-term, it expanded into home medical categories such as sleep devices and rhinitis instruments; this year, it appeared with a "technology healthcare + healthy living" dual matrix, an independent themed pavilion, and a full-chain self-research system, standing alongside United Imaging, Philips, and Mindray. From "selling products" to "providing family health solutions," ZD has completed a three-level leap in qualifications, technology, and scenarios.

Supporting this leap is a heavy-asset, self-researched and self-produced system — the core confidence that allows ZPoint to firmly establish itself in the home health sector. ZPoint has set up twin R&D centers in Wuhan and Shenzhen, along with four 100% owned factories, achieving full-process independent control from chip procurement to complete machine assembly.

3,693 independent patents and 38 medical device registration certificates—these figures represent the technical framework embedded piece by piece into the product's essence. From the first breakthrough smart moxibustion box temperature control system to the subsequent precision structure of hearing aids and the laser array of hair growth devices, every core functional advancement originates from zdeer's proprietary R&D system, reflecting founder Zhu Jiangtao’s commitment to the belief that "continuous innovation is the lifeblood of a brand."

And this technical confidence directly supports ZD's inclusive positioning: self-built supply chain eliminates intermediate markups, scaled manufacturing reduces marginal costs, R&D-driven process optimization, and multi-channel reach amplifies effects. Online coverage includes mainstream platforms such as JD.com, Tmall, and Douyin, while offline penetration extends to channels like Sam's Club, Costco, and China National Pharmaceutical Group. It has also expanded to over 50 countries worldwide, bringing medical-grade health products into more ordinary households.

"All brand victories ultimately boil down to product victories. The core of medical products is functional value—they must solve problems," emphasized Wang Lijun. Compared to traditional device brands like Yuwell and Omron, as well as consumer tech brands from Xiaomi's ecosystem, zdeer’s key differentiator lies in its "direct-to-consumer" DTC model—most of its users come from the C-end, allowing it to quickly capture demands and iterate products, which is precisely the key to its breakthrough.

This ability to reach consumers directly stems from the founder's original belief. Zhu Jiangtao founded zdeer during his second year of graduate studies, inspired by witnessing the chaos in the healthcare industry and hoping to reshape family health with a global mindset. Starting with a loan of 200,000 yuan, the company is now valued at hundreds of millions of dollars; from a student startup project to a global AI healthcare technology brand with nearly 3,700 patents — zdeer has spent over a decade embodying the meaning behind its brand name:The position closest to the heart integrates care for consumers into every aspect of technology research and product iteration.

After 38 medical device registration certificates, where is zdeer heading? The answer has long been embedded in the brand's positioning——An AI medical health technology brand focusing on family health and targeting global consumers。

For zdeer, AI is not a fantasy but a reality that has already occurred. zdeer has achieved online AI fitting for hearing aids, allowing users to complete professional-grade hearing tests and parameter adjustments from home. The next step for zdeer will beFully Implement "Edge AI" —— Shifting Computing Power from the Cloud to End Devices, Transforming Health Interventions from "Active Consultations" to "Passive and Unobtrusive"。

Taking this CMEF as a new starting point, ZD will continue to deepen its focus on the AI mainline. At the same time, the power of technology needs a broader market to carry it forward: ZD will accelerate the expansion into offline pharmacies, supermarkets, and overseas markets, bringing technological inclusiveness from online to omnichannel and from China to the world. The ultimate goal of all these efforts remains that simple mission: to bring hospital-grade light healthcare into the home and use technological inclusiveness to address societal health pain points.

zdeer judges that the future competition in family health will no longer be about individual products, but rather the ability to reconstruct family health scenarios. The integration of Eastern wellness wisdom and modern medical technology is not only a unique opportunity for the Chinese market but will also become a new paradigm for the global health industry.

At this year's CMEF, the zdeer booth was a real eye-catcher — last year’s "Tree of Life," symbolizing health protection, has been upgraded and transformed into a warm and inviting "Red Court." Inside the Red Court, technology and aesthetics converge; outside, a transformative wave sweeps through the trillion-dollar family health sector.

zdeer uses this "Red Pavilion" and its full matrix of products to prove to the industry and consumers that family health is not simply a pile-up of small household appliances, but a comprehensive ecosystem composed of medical-grade technology, lifestyle aesthetics, and an inclusive business model.

When healthcare is no longer cold and health becomes tangible and accessible, a new era of family health in China is being defined step by step by brands like zdeer.