Abbott's Organic Excellence Launches 'Little Sensitivity Care Hub' in Collaboration with Partners to Address Infant Allergy Awareness

Shanghai, July 9, 2019 /PRNewswire/ --July 8It is the 15th annual World Allergy Day. To help more consumers correctly understand the risks of allergies in infants and young children and enhance their knowledge, Abbott’s ultra-premium infant formula brand, Similac Pro-Sensitive, has partnered with Kidswant to jointly launch Abbott’s “Little Sensitivity” campaign across 120 Kidswant offline stores nationwide and on its online platforms.·"Zhiyu Suo," through expert lectures and sharing by parenting influencers, engages parents in interactive discussions on infant and toddler allergies, enabling them to gain a deeper understanding of allergy prevention from the perspectives of diet, care, and upbringing.

Allergic diseases (including food allergies) are common childhood conditions. When a child experiences an allergic reaction, the immune system mistakenly identifies allergens as invasive substances and mounts an excessive response, leading to symptoms of varying severity in the affected individual, such as rash, redness, swelling, sneezing, and coughing, and potentially causing respiratory distress and shock.. AllApproximately 25% of the global population is affected by allergic conditions, which not only impair children's quality of life but also impose a substantial economic burden on society.

In recent years, the incidence of allergies has been continuously rising, becoming one of the common diseases affecting infants' physical and intellectual development. Professor Chen Tongxin, Chief Physician of the Department of Immunology at Shanghai Children's Medical Center and an authority in the field of allergies, stated: "The overall incidence of allergic diseases is relatively high and irreversible. International guidelines recommend prevention as the primary approach to managing allergic diseases. For infants at high risk of allergies due to a family history of genetic predisposition, special attention should be paid to feeding methods: breastfeeding should be strongly encouraged whenever possible; if breast milk is insufficient, partially hydrolyzed protein formula can be considered."”Under the new national registration system for foods for special medical purposes, attention is also being paid to infant allergies, with a new category added for infants at high risk of cow's milk protein allergy.

World Allergy Day, at the Kidswant store in Wanda Plaza, Zhuanqiao, Shanghai, Abbott's "Little Sensitivity"·At the launch event of the “Zhiyu Suo” offline campaign, Jingzhi Huhe invited parenting experts such as “Xiao Cai Mama,” a master’s graduate in nutrition from Fudan University and columnist for Dingxiang Mama, and “Xiao La Jiao,” a parenting social media influencer and popular mom, to share their experiences and advice with attendees.

As a global leader in healthcare, Abbott leverages robust global R&D support, combining rigorous nutritional science with advanced technology to offer a comprehensive portfolio of foods for special medical purposes (FSMP). This portfolio includes products such as Similac Total Comfort (partially hydrolyzed formula), Similac Sensitive (partially hydrolyzed, low-lactose formula), PediaSure (complete nutritional formula), and Similac NeoSure (for premature infants), thereby meeting parents’ diverse specialized feeding needs with high-quality products. All of Abbott’s infant formulas for special medical purposes have been registered and approved in China, making Abbott the first company to secure approval for its entire line of infant FSMPs. Infant allergies require particular attention, and Abbott’s professionally developed formulas, advanced manufacturing processes, stringent production standards, and high-quality products ensure that children receive targeted, safe, and professional nutritional support.