BD Launches YouZe, a New Generation of Disposable Insulin Pen Needle Featuring Ultra-Thin Wall and Five-Bevel Technology in China

Shanghai, September 2, 2019 /PRNewswire/ -- On August 28, BD's new single-use insulin pen needles, Youze, were officially launched in China. Integrating cutting-edge technologies such as "ultra-thin wall" and "five-bevel" design, Youze will provide a superior injection experience for people with diabetes. Meanwhile, the anniversary celebration of BD Medical Devices' Tmall flagship store, themed "Smart BD, Wholeheartedly – My 'Needle' Friend," was held both online and offline.Synchronous Activation, carefully curated content segments, including popular science on disease knowledge, concepts for healthy living, and creative games, have sparked significant attention and active participation among diabetic patients and the general public alike.

According to the 8th edition of the IDF Diabetes Atlas released by the International Diabetes Federation (IDF) in 2017, the global number of people with diabetes had reached 425 million, including 114 million in China, accounting for one-third of the total global prevalence. As one of the key approaches to diabetes management, insulin injection has become an integral part of daily life for many patients with diabetes. Since 1924,Since BD invented the insulin-specific syringeFor nearly a century, BD has been committed to improving insulin injection devices and enhancing injection techniques and patient experience through continuous technological innovation. As the latest disposable insulin pen needle under the BD brand, Youze pioneeringly integrates cutting-edge technologies such as “ultra-thin wall” and “five-bevel” design. This ensures efficient insulin delivery with minimal risk of leakage, while reducing injection pain and improving patient comfort. The 4mm short needle reaches the subcutaneous tissue directly, ensuring stable drug absorption. Furthermore, Youze is compatible with various brands of insulin pens available in the Chinese market that have passed compatibility assessments, allowing for plug-and-play use without the need to replace existing insulin pens.

Huang Xuemei, Vice President of Strategic Innovation and Marketing at BD China, and Head of the Diabetes Care Division and Medication Management Solutions Business for Greater China, stated: “As a leader in diabetes management, BD is consistently committed to providing advanced solutions for patients with diabetes to achieve superior clinical insulin management outcomes. Meanwhile, BD is striving to innovate its service philosophy and system, such as by launching an online flagship store to create a more convenient service platform for patients with diabetes. We look forward to the launch of Quanxin Youze, which will benefit the vast community of ‘sugar friends’.”brings moreConvenient, thoughtful, and high-quality experiences to accompany you on your journey of blood sugar management.

As the concept of diabetes care continues to evolve, home management has become a critical component of diabetes management. Family members of patients with diabetes can assist in daily blood glucose management and provide active, multi-faceted support. Meanwhile, data from the National Health Commission of China indicates that more than half of adults in the country are in a prediabetic state and at risk of progressing to diabetes. Therefore, it is essential not only for patients themselves but also for their families and the broader society to understand and master diabetes-related knowledge.The launch of Youze coincides with the first anniversary of the BD Medical Devices Tmall Flagship Store. To celebrate, BD has launched an anniversary campaign themed “Ultra-Smart BD, Wholehearted Care – My ‘Needle’ Friend” across both online and offline platforms. In collaboration with experts in the field of diabetes and individuals living with the condition, BD is exploring advancements in diabetes care technologies and sharing knowledge on diabetes management. The event also features a series of engaging activities, including on-site health exercise demonstrations, step-count challenges for winning sports drinks, and DIY sessions for summer low-sugar delicacies.IgnitionAudience Engagement: Reinforcing the Concept of Maintaining Healthy Lifestyle Habits for Diabetes Prevention and Management Through Active Interaction