GEO Emerges Strongly: How Can Pharmaceutical and Health Enterprises "Gain Momentum" in the AI Search Era?

WithChatGPT、DeepSeekEqual heat, generativeAISearch has become the core entry point for users to obtain information, in the capital market,GEO(Generative Engine Optimization) Emerges as a Rising Force.

Traditional Search Engine Optimization (SEO) is giving way to generative engine optimization (GEO). The main battlefield of brand competition has quietly shifted from "the list of search result links" to "AI"Generating answers in the text." For the rigorous and highly regulated pharmaceuticals and healthcare industry, this represents both an unprecedented challenge – with increased compliance risks and a reconstructed discourse system – and a historic opportunity to...AIThis new touchpoint systematically builds more direct, trustworthy, and empathetic patient connections and professional influence.

GEOHow to get started? How to balance innovation and compliance? How to quantify input and output? In response to these common concerns and anxieties, VCBeat has carefully planned “AISearch&GEO"Reconstructing Healthcare Brand Communication" Series Salon.

Globally, users' search habits are being disrupted by generativeAIThe core search engine has grown into a brand-new traffic entrance.IDCData shows that China's generativeAIThe search market size is expected to exceed480100 million yuan, with an annual growth rate of68%。

According to statistics, Google "AI Overview" has exceeded20Hundred Million,ChatGPTThe number of monthly active users has also reached8.56Million, users send more than30100 million entries,OpenAIPredict, five years later (2030Year)ChatGPTWeekly active users will reach26100 million.

Focus on the Chinese market,AISearch engines see rapid growth in monthly active users and visits.

Data shows that, as of2025At the end of the year, mainstream in ChinaAIThe total monthly active users of the search engine exceed5100 million.2025Year12Month, DouBao andDeepseekThe weekly active users rank first and second, and DouBao's weekly active users exceed1.5100 million.

At the same time, the traffic of traditional search engines plummeted, and market research institutionsGartnerPrediction,2026The traffic of traditional search engines will decrease by at least25%，2028Year50%Search engine traffic may beAISearch Erosion.

This transformation directlyGEOPushed into the "spotlight."

According to Analysys data,2025Year isGEOThe first year, the market fromQ4It truly started, mainly through testing to accumulate experience and data.2025Annual market size is2.5Hundred Million,2026will experience explosive growth, reaching30Hundred Million,2027The market will reach90Million, is2025Annual Market Size36Times.

Based on this, VCBeat, which has deeply cultivated in the medical and health field, also has insights.AIThe "fission" brought by searching is also observed due toAISearch for the impact on the industry, and launch "AISearch&GEO"Reconstructing Healthcare Brand Communication" Salon Series: Sharing Cutting-edge Case Studies and Practical Methods, and Systematically Deconstructing with Industry ExpertsGEOThis emerging communication paradigm.

From a broader temporal perspective, it may be easier to see clearly.GEOThe transformation brought to brand communication.

iPowerAI Yuanli TechnologyAIStrategistFrankIt indicates that the core paradigm of current corporate brand building is being reconstructed——AIThe citation will become the cornerstone of building trust,AIThe assigned weight constitutes the core assets of the brand, which requires companies to adopt a completely new approach to relearn how to communicate with the market and users.

FrankIt also summarizes the evolution process of the communication ecosystem into three stages:

Ø  Internet1.0In the portal era, the core of major platforms was to become centralized information hubs;

Ø  Entering the social media era, the rules have shifted to a competition for traffic, giving rise to numerous decentralized Key Opinion Leaders (KOL) or internet celebrities, forming countless small communication nodes;

Ø  CurrentlyAIThe times are bringing revolutionary changes, the essence of which is to compress the massive amount of knowledge accumulated by humanity into a "general brain" that can be accessed and utilized.

From a more vertical industry perspective, Zhu Ping, partner of VCBeat, observed from a media standpoint that the evolution of pharmaceuticals and health communication can be divided into three stages:

Ø  In the era of traditional media, the focus was on disease prevention and treatment, with information disseminated in a one-way manner, and brands concentrated on increasing exposure.

Ø  In the era of social media, the focus shifts to health management, communication becomes two-way interaction, and the foundation of brand building turns to gaining user trust.

Ø  We are now entering the era of smart media,AIThe driving force has made dissemination more real-time and efficient, and the goal has shifted to building an ecosystem that includes deep interaction and community operations.

“AI"Technology is at the core of this transformation and has been applied in multiple areas such as intelligent search, semantic analysis, and automatic content generation. The criteria for measuring communication effectiveness have also evolved from initially focusing on traffic and trust to now paying attention to the health of the communication ecosystem," said Zhu Ping.

At this point, the shift in corporate brand communication strategy naturally becomes a key issue.

"For enterprises, not participating in this...AI"If driven by the competition for dissemination, one might be abandoned by mainstream traffic and consumer habits; if participating, one must face its rules; if deciding to participate, should one pursue short-term traffic or, after understanding the rules, achieve business goals in a controlled manner? This is a strategy that must be considered." FrankRepresentation.

Moreover, the pharmaceuticals and healthcare industry is rather unique. Zhu Ping further pointed out that the power structure of discourse dissemination in the medical field is being reshaped, with doctors, media, online influencers, and ordinary users all having channels to voice their opinions. This naturally raises a core question: In the diversified new ecosystem, whose voice carries the most influence? How can one make their voice more influential?

Yuan Yue, editor-in-chief of Sohu Health Channel, who has long been focusing on the pharmaceuticals and healthcare industry, gave a special reminder,GEOIn the application of the pharmaceutical and healthcare field, compliance and orientation issues must be prioritized first, as this industry is closely related to life and health and is significantly influenced by policies. The production and distribution of relevant content must strictly adhere to national regulatory requirements.

Before answering how to shift communication strategies and increase brand influence, it is necessary to first understandAIWhat specific challenges does it bring to the enterprise brand department?

FrankCombined with relevant practical analysis, it is pointed out that, on the one hand, corporate information may be incorrectly cited or improperly associated with irrelevant information, leading to information distortion; brands may be...AIDefined as invisibly“Previous generation technology”Or“Greater side effects”, thus being at a disadvantage in the minds of consumers.

On the other hand, a more severe challenge lies in the handling of public relations during a crisis. In the past, crises were mostly explicit, allowing companies to respond in a targeted manner, whereas current crises may be hidden somewhere.AIIn the answer, it is invoked by countless users every day, yet the company remains unaware.

Therefore, inFrankIt seems that the competition faced by medical enterprises is no longer just about the volume of communication, but rather aboutAIThe profound anxiety stemming from the uncontrollable new domain of synthetic content. How to maintain the accuracy and reputation of brand information within this ecosystem, which lacks traditional control nodes, has become an urgent challenge to address.

Facing the brand communication revolution brought by the large model ecosystem, medical enterprises urgently need to build a new response system.FrankSuggestions are made at four levels.

First,   Build an authoritative content engineering system and strictly adhere to compliance red lines.

Strictly adhering to compliance red lines is crucial in the medical fieldAIThe life and death line of communication requires all parties in the industry to embed the "fair balance" principle during content production. For example, when describing efficacy, potential side effect risks must be mentioned simultaneously (regardless of how low the probability is) to ensure relevant information isAIWhen capturing and synthesizing answers, they can be cited together to avoid generating one-sided or misleading conclusions.

Many medical companies abroad have made it mandatory for content to adhere to this principle; otherwise, it will be considered non-compliant or pose a fraud risk. All content strategies of an enterprise must be carried out within the clear boundaries of policy frameworks and medical ethics.

Second,   Medical enterprises should establish monitoring and early warning systems to achieve visualized management of risks and opportunities, including "forward monitoring" and "reverse scanning."

Positive monitoring aims to capture opportunities, track public opinion trends, and ensure high-quality content is delivered.AIEffectively quote when answering. Reverse scanning, on the other hand, focuses on risk prevention, particularly compliance risks and reputational risks.

According toFrankIntroduction: In some medical fields, there are already companies building content that has been reviewed by authoritative experts.AI"Application Knowledge Pool", which contains all confirmed papers, research results, and compliance information.

The monitoring system automatically compares daily.AIWhether the generated answer is consistent with the content of this knowledge pool, if the answer is found to exaggerate efficacy, conceal side effects, or have information bias, the system can quickly issue a warning.

Third,   Medical enterprises must go beyond traditional keyword thinking and learn to understand and respond to "users' real intentions and real problems."

When users interact with large models, the questions they ask tend to be more concrete and scenario-based. Therefore, an effective strategy is no longer about competing for keywords but rather exploring the underlying intent of the user. Truly valuable questions might be those that include specific roles, life scenarios, and age-related characteristics (for example, the same disease,25Years,45The concerns of patients of different ages are completely different).

Only by laying out content based on a real question bank can we hit the core concerns of users.

Fourth,   Enterprise content output needs to be adapted.AIThe "reading" habit requires the reconstruction of content production logic.

Many companies have produced a large amount of "eye-catching" content, butAIbut are rarely cited, the root cause lies inAI"The 'reading' preferences are different from those of humans,"AIAs a machine, it highly relies on structured and clearly formatted information, requiring explicit subject-verb-object logical relationships and a tagged knowledge system, rather than expressive, prose-like wording.

Therefore, medical enterprises need to systematically transform the existing massive literature, medical records, and technical documents, and conduct in-depth structural processing (such as adding subject tags and clarifying logical relationships) to turn them into...AI"User-friendly format" that is easy to recognize and grasp. Content traditionally written for medical journals or media often does not conform to this structure.AIThe "aesthetic" needs to be specifically adapted.

In summary,AI"are redefining the 'battlefield' for healthcare brands. Faced with this new ecosystem characterized by 'no chief editor' and difficulty in intervention, passive defense may have already failed. Companies must proactively build authoritative knowledge systems, adapt to algorithmic logic, and transform themselves into..."AIOnly trusted sources that cannot be bypassed can regain the narrative power diluted by algorithms in this "weight" competition crucial to brand survival.

VCBeat will continue to launch the pharmaceuticals and healthcare industryAISearch for the series of salons and reports on innovative breakthroughs in the era, with themes including:

Ø  AIHow to Reconstruct the Way of Accessing Healthcare Information

Ø  GEORisks and Compliance Issues in the Pharmaceutical and Healthcare Fields

Ø  In the pharmaceutical and healthcare fieldGEOHow to Make a Differentiated Market Layout

Ø  AIWhat changes have been brought about in the medical and health field in terms of content, etc.

Ø  ……

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