Listerine Wins 2021 Jiemian 'Anxin Award', Continues to Lead Oral Care Sector

SHANGHAI, Aug. 16, 2021 /PRNewswire/ -- The "2021 Jiemian New Consumption Gala," hosted by Jiemian News of Shanghai United Media Group, recently concluded successfully. At the gala, the organizer announced the winning brands of the "2021 Peace of Mind Award." Listerine, a brand under Johnson & Johnson Consumer, stood out among numerous brands to win the honor of "Annual Oral Care Brand," further solidifying its leading position in the oral health care sector. Over the past four years, the Jiemian New Consumption Gala has aligned with the trend of consumption upgrading, tracked the latest developments in the consumer market, and brought together more than 1,000 consumer brands. The "2021 Peace of Mind Award" comprehensively covered all industry tracks, and through evaluations by media reviewers, institutional reviewers, and public voting, ultimately selected 40 annual Peace of Mind brands, spanning all categories of consumer goods.

Listerine Wins 2021 Jiemian New Consumption Summit Peace of Mind Award-1

Listerine Wins the Peace of Mind Award at the 2021 Jiemian New Consumption Awards -2

As one of the most comprehensive and globally diversified healthcare enterprises, Johnson & Johnson has consistently been dedicated to integrating care, science, and wisdom to drive profound progress in human health. Its leading oral care brand, Listerine, founded in 1879, is a veritable “century-old heritage brand.” The brand's continuous innovations aimed at enhancing consumers' oral health have consistently kept it vibrant and youthful. Since 2018, Listerine has collaborated with the Tmall Innovation Center, leveraging its capabilities in big data insights and small-sample research for the first time to accurately pinpoint the genuine oral care needs of Chinese consumers. This enabled the rapid development and customization of Listerine’s first global mouthwash specifically targeting female consumers in China -- “Fairy Water”。The journey from formula development to product launch took just five months, after which it immediately became a bestseller on e-commerce platforms. Subsequently, mouthwash products reverse-customized based on consumer insights were rolled out to Australia, Japan, Singapore, and other markets, pioneering the global export of Chinese digital innovation. Today, Listerine’s "Fairy Water" has been iteratively upgraded to version 4.0, and the all-new Listerine Melon & Fruit Tea Mouthwash is scheduled to make its debut in the Chinese market this September.

Listerine Sakura Peach & Pomelo Passion Fruit Mouthwash

As an industry leader committed to advancing public awareness of oral care, Listerine will continue to prioritize national oral health, help consumers develop proper and scientifically sound oral hygiene practices, and work jointly to realize the National Nutrition Plan 2030 and the nationwide goal of a "healthy oral health" for all.