EssilorLuxottica Unveils Four Innovative Products at CIIE Focused on Lifespan Vision Health Management

SHANGHAI, Nov. 6, 2021 /PRNewswire/ -- During the 4th China International Import Expo (CIIE), EssilorLuxottica Group, a global leader in vision care and eyewear manufacturing, made its debut under its newly merged corporate identity. Centered on the exhibition theme of "Full Life-Cycle Vision Health Management," the Group officially launched four new products, featuring multiple premiere tiers including China and Asia debuts. Additionally, the booth featured dedicated zones for myopia management in children and adolescents, visual function management for adults, and light management, comprehensively showcasing the Group's full life-cycle optometric solutions alongside its highly popular consumer brands, including Ray-Ban, Oakley, and Transitions.

2021 China International Import Expo EssilorLuxottica Booth

Du Manuo, President of EssilorLuxottica Greater China, stated: “The successful hosting of the CIIE demonstrates China’s resolve and achievements in pandemic prevention and control and social governance, sends a positive signal of its commitment to further opening up and sharing opportunities with the world, and injects strong momentum into global economic cooperation. This year marks our fourth participation in the CIIE, as well as the group’s first public appearance in the Chinese market under the unified corporate identity following the merger of Essilor and Luxottica. In addition to showcasing our extensive product portfolio and several debut new products, we will actively collaborate with ecosystem partners across government, healthcare, and research sectors during the expo to launch multiple initiatives and partnerships, jointly safeguarding the vision health of Chinese consumers.”

Two modelsNew ProductEmpowering Myopia Prevention and Control in Children and Adolescents

In recent years, myopia has become a major public health issue affecting the physical and mental health of children and adolescents in China, as well as the nation's socio-economic development. According to survey data from the National Health Commission, the overall myopia rate among children and adolescents in China was 52.7% in 2020, compared to 50.2% in 2019. Strengthening myopia prevention and control among children and adolescents, and promoting their visual health, is a vision-care initiative that has garnered nationwide attention. During the China International Import Expo (CIIE) last year, EssilorLuxottica Group made the global debut of Stellest^®lenses, benefiting hundreds of thousands of children and adolescents within a year. This year, the group has further stepped up its efforts, launching two products designed for myopia control in children and adolescents.First ReleaseNew product.

Developed in collaboration with CooperVision, the MiSight™ soft hydrophilic contact lens is currently the first and only soft hydrophilic contact lens globally approved by the U.S. Food and Drug Administration (FDA) to slow myopia progression in children and adolescents aged 8 to 12 at initial fitting. The product also underwent priority review by China’s National Medical Products Administration (NMPA) and was approved in August 2021. Supported by up to three years of clinical research evidence, MiSight™ is indicated for myopia correction in children aged 8 to 12 at initial fitting. Featuring a concentric dual-focus design that creates myopic defocus, the lens aims to slow axial length elongation in patients. The product is distinguished by three key features: easy self-insertion and removal, clear vision, and comfort. Following its regulatory approval in China, MiSight™ made its debut at the China International Import Expo (CIIE) and is expected to be officially launched in the spring of 2022.

MiSight™ Soft Hydrophilic Contact Lens

Another myopia control product is the innovative Diffusion Optics Technology lens, making its debut in Asia. Clinical trials conducted on myopic children at 14 sites across North America demonstrate that this lens can effectively slow myopia progression. It has obtained EU CE certification and is expected to be launched in the Chinese market next year.

Diffusion Optics Technology Lens

Lin Guoliang, President of Vision Care, Essilor Greater China, stated: “We are extremely proud to bring MiSight and Diffusion Optics Technology lenses to the CIIE, providing children in need of myopia control with a wider array of product options that enable them to select solutions tailored to their specific lifestyle and usage needs. Furthermore, these two products further strengthen the Group’s capabilities in developing comprehensive myopia management solutions for children and adolescents. We hope to leverage the spillover effect of the CIIE to accelerate their market launch, ensuring that children and adolescents across China can benefit from them at the earliest opportunity.”

Fully Automatic Refraction and Biometry Device Micron-Level Measurement Accuracy

The EssilorLuxottica Group has launched its first integrated device combining biometry, keratometry, and refraction measurement: the Essilor Automated Refraction Biometer. Equipped with high-precision optical self-calibration technology, the instrument continuously calibrates the measurement system in real time, eliminating the need for daily (or periodic) calibration and maintenance while ensuring micron-level measurement accuracy. With optimal patient cooperation, the Essilor fully automated biometer can perform one-click automatic pupil recognition and real-time 3D alignment, acquiring 10 binocular biometric parameters—including axial length—in as little as 30 seconds. Whereas the current market typically requires two separate devices to obtain all comparable parameters, this new product reduces patient queueing time for examinations and directly enhances clinical examination efficiency.

``Essilor Auto Refractometer and Biometer``

Chen Luyi, Vice President of Essilor's Instruments Division for Greater China, stated: "The Essilor automated refractometer and biometer features one-touch fully automatic operation, significantly reducing reliance on operator proficiency while greatly enhancing the efficiency and experience of vision health screening. Furthermore, with its easy installation and space-saving design, this instrument is particularly well-suited for optometry centers and schools to conduct large-scale myopia prevention and control screening programs."

Specialty Lenses Over 100 Diopters: Clearing Extreme Vision Impairment

Targeting individuals with extreme refractive errors, EssilorLuxottica Group unveiled Exceptio, a handcrafted bespoke lens product from a French specialty lens laboratory, during the China International Import Expo (CIIE). This innovation enables wearers to regain clear vision and freely pursue their life aspirations, just like anyone else. Currently, the mainstream prescription range in the Chinese market typically spans from -30.00 D (myopia) to +30.00 D (hyperopia). In contrast, Exceptio lenses can correct up to -100.00 D of myopia and +90.00 D of hyperopia. Furthermore, a specialized manufacturing technique effectively "conceals" lens thickness, rendering a -20.00 D myopic lens comparable in thickness to a standard -10.00 D lens, thereby seamlessly combining optical performance with aesthetic appeal.

Essilor Yixiangjian Lenses with Myopia Prescription up to -10.00D

Kuling Progressive Series: Addressing the Trend of Earlier-Onset Presbyopia

With changes in visual habits in the digital era, presbyopia has demonstrated a trend toward earlier onset in recent years. Among the population aged 35 and above, nearly 57% are affected by this condition. Furthermore, the diverse lifestyle scenarios of modern life demand vision capable of rapid and seamless transitions between distance and near focal ranges. Progressive multifocal lenses, which concurrently address both distance and near vision needs, represent an ideal solution for presbyopia.

At the launch event, the Group showcased its newly introduced CoolAge Adult Progressive 3-in-1 Solution, comprising innovative progressive experience demonstration tools, smart digital mobile fitting software, and the CoolAge progressive multifocal lens series. Officially launched in the Chinese market this September, the solution is designed to provide consumers with an authentic, hands-on understanding of progressive lenses, equip optical retailers with straightforward and precise fitting tools, and deliver progressive lenses that ensure easy adaptation and comfortable wear. Compared with traditional progressive lenses, the CoolAge series offers an extra-large central adaptation zone averaging 3.4 times larger, resulting in a wider and clearer field of vision. The CoolAge progressive lens series features three distinct designs to effectively address consumers' visual demands across various lifestyle scenarios.

CoolAge Adult Progressive 3-in-1 Solution

During this year's CIIE, the EssilorLuxottica booth is located at B01-002, Hall 8.1, in the Medical Devices and Healthcare Products Exhibition Area. The Möbius strip installation above the booth symbolizes the infinite continuum of time and space in life, resonating with the concept of "full-lifecycle vision health management." In addition to its leading lens technologies, the Group showcased classic products and latest innovations from its portfolio brands, including Ray-Ban, Oakley, and Transitions. Featured exhibits included custom-engineered products developed by Oakley for the Chinese national team, as well as Transitions' high-photosensitivity series, slated for a spring launch next year to provide superior light protection for light-sensitive individuals. Furthermore, the Group presented a concept video for the newly launched Ray-Ban Stories smart glasses, underscoring its continued exploration in the smart wearable sector.