Sanofi Unveils New Brand Identity and Logo to Drive Unified Innovation Strategy

PARIS, France, February 10, 2022 /PRNewswire/ -- Recently, Sanofi unveiled a bold, innovative, and unified brand image to support the company's modernization and transformation journey that began in December 2019.

Over the past 50 years, Sanofi has grown into a diversified global leading healthcare company, centered on patients, and has accumulated a wealth of scientific research achievements. These include providing the first treatment options for various rare diseases and establishing care standards for diabetes and cardiovascular diseases. For decades, Sanofi has focused on public health, helping to protect hundreds of millions of people from influenza each year, advancing the eradication of polio, and continuously pursuing scientific breakthroughs, bringing innovative breakthroughs in the treatment of inflammatory diseases.

Sanofi, with its inclusive nature, has evolved into a conglomerate of diverse cultures, identities, and brands. The company’s new brand is deeply rooted in its rich and varied history. For the first time in its development journey, this diverse heritage is brought together under one unified logo, showcasing Sanofi's strategic ambition for the future.

"Nearly half a century after its establishment, Sanofi has undergone the most significant transformation and modernization process in its history in recent years." Paul Hudson, CEO of SanofiExpressed,“2019In the year, we launched the 'Play to Win' strategy, focusing on utilizing our innovative platform to produce 'first-in-class' and 'best-in-class' drugs and vaccines. The launch of Sanofi's new brand is a natural and important step in this journey, representing our commitment to achieving the shared ambition of transforming medical practice.”

One Sanofi, One Logo

The original global business units, Sanofi Pasteur (focused on vaccines) and Sanofi Genzyme (focused on specialty medicines), as well as other brands acquired by Sanofi, will now operate under a single brand name — Sanofi. Over the years, these brands have witnessed the impact of innovation on people’s lives. United under a shared mission and identity, Sanofi will think, act, and perform as one, strategically leveraging the company’s full resources to drive critical innovations that make an even greater difference.

Brand Design Rooted in Scientific Discovery

The new LOGO represents Sanofi's renewed mission and ambition, inspired by the tech industry’s principles of simplicity and dynamism. The two purple dots symbolize Sanofi's journey in pursuit of scientific wonders — starting with curiosity that questions the status quo and sparks "what if..." thinking, all the way to the destination, where innovative solutions help bring vitality to human lives.

"With a brand-new image, we strive to convey a clear and powerful voice to our employees, partners, patients, and healthcare professionals — who we are and what goals we will achieve."Head of Corporate Affairs, SanofiJosep CatllàIndicates,"Sanofi's attitude is humble and genuine, but not rigidly bound by tradition. We believe that our new brand andLOGO"Will carve out a unique space for us in the pharmaceuticals and healthcare industry, perfectly expressing our new mission: to pursue scientific miracles and rejuvenate the brilliance of life."