Johnson & Johnson Vision Launches ACUVUE® DEFINE® Designer Limited Edition 'Morning & Dusk Hand-Drawn Series'

Shanghai, February 18, 2022 /PRNewswire/ -- ACUVUE, the colored contact lens brand under Johnson & Johnson^®Color Contact Lenses^®At the beginning of 2022LaunchThe all-new Morning and Evening Hand-painted Series has officially launched across all channels. Following the classic best-selling Born to Shine Series and the dreamy multicolored Natural Encounter Series, the Morning and Evening Hand-painted Series brings a new option to Acuvue.^®Color Contact Lenses^®Added another bright touch.

The Morning and Evening Hand-drawn Series captures the interplay of light and shadow from dawn to dusk, imprinting the beauty of nature into our gaze. We have also sincerely invited renowned fashion illustrator Ren Taotao to collaborate passionately, meticulously designing the product packaging to embellish consumers' refined lifestyles.

"The new generation of consumers want to express their individual style while also having a healthy and comfortable experience, which is exactly what Johnson & Johnson Acuvue provides."^®Color Contact Lenses^®"The source and driving force behind the brand's continuous innovation." said Li Jing, General Manager of Johnson & Johnson Vision Care China, "Brand New Dawn Hand-DrawnThe two new colors in the series capture the morning and evening light, condensing the beauty of nature onto the eyes, while integrating with Johnson & Johnson's Acuvue.^®The innovative technology is expected to meet the younger generation of consumers' pursuit of beautiful and healthy eyes."

Solar望日棕，Inspired by the shimmering sunflowers under the sunlight.

Dusk Gray, inspired by the blue orchids that bloom at dusk

“Radiant in the Morning, Serene in the Evening”。The inspiration for the two new colors comes from the flower's appearance at sunrise and sunset, respectively.Solar望日棕, Inspired bySunflowers shimmering brilliantly in the sunlight, their colors drawn from the vibrant and vivid petals, bring a bright and clear hue to the eyes;Dusk GrayInspired by the blue orchids that bloom at dusk, the color is drawn from the mysterious and tranquil twilight, making the eyes shine with enchanting light.

Acuvue^®Color Contact Lenses^®As the pioneer of colored contact lenses, Johnson & Johnson has been deeply rooted in the Chinese market for 17 years, continuously innovating and leading industry development to provide consumers with a comfortable and healthy wearing experience. This time, the Morning and Night Hand-painted Series continues the brand's mission, meticulously studying details with craftsmanship in "craftsmanship, quality, and aesthetics" to design colored contact lenses that embody "natural beauty."^®Color Contact Lenses^®The expectation is: eye health should not have to compromise for fashion and beauty. In the future, we will continue to innovate, allowing consumers to confidently express their true beauty.