Johnson & Johnson Consumer Health China and Tencent Announce Strategic Partnership to Advance Digital Transformation in Personal Healthcare

Shanghai, March 3, 2022 /PRNewswire/ -- Today, Johnson & Johnson China Personal Health Care and Tencent jointly announced a comprehensive strategic partnership. Both parties will leverage their respective strengths to explore collaboration in disease education, product development, content co-creation, digital innovation, and other areas. Driven by technology, the partnership aims to accelerate the construction and transformation of digital capabilities in the personal health care field, enhance user experience, and help more Chinese patients and consumers enjoy a health management lifestyle in the "Internet + medical" era, supporting the early realization of the "Healthy China 2030" vision. This comprehensive strategic cooperation between the two parties marks Tencent's first integrated collaboration in the consumer pharmaceuticals industry involving digitalization, content, products, and other multi-dimensional capabilities. It also represents an important step in Johnson & Johnson China Personal Health Care's digital transformation.

Signing Ceremony of Comprehensive Strategic Cooperation Memorandum of Understanding

According to the comprehensive strategic partnership, Johnson & Johnson China Personal Health Care and Tencent will deeply explore digitally-driven methods to provide online health care services such as disease knowledge dissemination, disease consultation and management, and patient communication for patients and consumers.

At the content collaboration level, Tencent will create customized content collaborations tailored to different product lines for Johnson & Johnson’s Consumer Health business in China, based on insights into user demographics. Leveraging Tencent's public domain traffic advantages and platform credibility, the collaboration will continuously reach and influence consumers, further enhancing awareness of Johnson & Johnson’s personal health care products among potential audiences. At the product co-development level, by integrating Tencent's capabilities in the medical service field, both parties will use mini-programs as the primary platform for deep cooperation in innovative patient management and online disease education. Together, they will build a full-process patient management platform that comprehensively serves key touchpoints throughout the patient diagnosis and treatment journey, forming a closed-loop management system.

In addition, the two parties will also integrate online and offline resources to create a one-stop service platform that connects pharmacies, clerks, and pharmacists, and work together with upstream and downstream partners to improve operational efficiency. The current disease areas of cooperation between the two parties include antifungal, anti-allergy, antipyretic and analgesic, and digestive health. At the same time, the two parties will actively explore the digital applications of innovative digital technologies such as digital therapeutics, artificial intelligence, and cloud computing in the healthcare field, promoting the development and innovation of health management services.

Declan Rooney, President of Johnson & Johnson China Personal Health Care, stated: "Johnson & Johnson China Personal Health Care is committed to empowering Chinese patients and consumers with scientifically-driven solutions while advancing the key strategy of ‘Digital First.’ Therefore, we are very pleased to have reached a comprehensive strategic cooperation with Tencent. We believe that by combining our extensive experience and popular products in the personal health care field with Tencent's robust digital capabilities and platforms, we will jointly explore the digital path for the broader health care industry and provide innovative health care solutions to more consumers."

Speech by Mr. Dalong Dai, President of Johnson & Johnson China Personal Health Care

Zhang Minyi, General Manager of Sales Operations at Tencent Advertising, stated: "This strategic collaboration with Johnson & Johnson China Personal Health Care marks Tencent's first integrated effort in the consumer pharmaceuticals industry, combining multi-dimensional capabilities such as content, products, and pathways. It holds significant importance for the entire industry. We will fully leverage our customized content advantages based on deep insights, explore innovative product models that directly address user needs, and harness the synergistic effects of an integrated online and offline value chain to help Johnson & Johnson China Personal Health Care connect efficiently with consumers and accelerate its digital transformation. At the same time, through comprehensive cooperation with Johnson & Johnson China Personal Health Care in research and innovation, we hope to further meet the growing personal care demands of consumers in China and bring more long-term value to the overall industry ecosystem."

Speech by Mr. Zhang Minyi, General Manager of Sales Operations at Tencent Advertising Industry

As a leader in China's healthcare field, Johnson & Johnson China Personal Health Care boasts a wide range of well-known products covering areas such as pain relief, cold and cough, digestive health, anti-allergy, and antifungal treatments. The company is committed to providing science-based solutions, empowering Chinese patients and consumers to make every day healthier and more vibrant.

Shenzhen Tencent Computer System Co., Ltd. is committed to helping brands in various industries achieve comprehensive online and offline connections. Based on the brand's private domain, through efficient public-private domain collaboration, it promotes integrated operations including user relationships, brand building, sales, and services, achieving sustainable full-channel growth for the brand. For related industries, Tencent also has a mature doctor operation system and extensive reach to health-conscious groups, continuously driving industry development and upgrading the user experience.