Bayer Showcases Confidence at China International Consumer Products Expo, Driving Innovation in Health Consumer Trends

HaikouJuly 27, 2022PR Newswire -- As one of the world's leading consumer health companies, Bayer showcased its star products at the 2nd China International Consumer Products Expo on July 27, offering sharp insights into China's health consumption trends. While demonstrating its innovative capabilities, Bayer also highlighted its firm confidence in the Chinese market and its long-term commitment to Chinese consumers.

Star Products Debut at the Consumer Expo, Leading New Trends in Health Consumption

The Consumer Health Division is one of Bayer's three major business segments, providing consumers with some of the world’s most reputable and trusted over-the-counter medicines, nutritional supplements, and other self-care products. At this year's Consumer Expo, One A Day, a nutrition brand under Bayer that is highly favored by consumers and experiencing strong growth momentum,^®Brought a real fruit meat vitamin gummy, as one of the four key recommended products among the more than 500 exhibits at Tmall Global's participation in this exhibition, making a fresh appearance at Tmall Global's "Overseas New Brand Growth Plan Press Conference."

One A Day^®Brand, a well-known American multivitamin brand for young adults, has been deeply engaged in the health consumer products field for over 80 years. In 2018, One A Day^®The brand has入驻Tmall Global, officially meeting Chinese consumers. How to provide Chinese consumers with more professional and higher-quality nutritional supplementation solutions is the focus of One A Day.^®The topic of constant attention. This year, the trend forecast report released by Tmall International in collaboration with the First Financial Data Center (CBNData) showed that "Snack-Style Health Maintenance" has become one of the six new trends in import consumption in 2022. In line with this trend, One A Day^®The Real Fruit Vitamin Gummies gained immense popularity as soon as they hit the market, winning dual awards on Tmall Global during the 618 Shopping Festival in 2021: "Top Brand in Overseas Health Functional Gummies Category" and "Most Popular Trending Product." This achievement exemplifies Bayer's commitment to driving growth through innovation and its continuous exploration of new health consumption trends in China.

Shifting the "checkpoint" of health forward, the development prospects of health consumption are broad

Since the implementation of the "Healthy China 2030" Planning Outline, the state and all sectors of society have jointly advocated that everyone is the "first person responsible" for their own health. Against this backdrop, Chinese consumers' health awareness has been continuously increasing. The normalization of epidemic prevention and control has also driven the public to pay more attention to health, with self-care awareness and self-health management capabilities constantly improving. At the same time, with the improvement in education levels and internationalization, people’s knowledge of health products has become increasingly enriched. Health consumption awareness has gradually shifted from treating diseases to "preventing diseases before they occur," and the approach to managing one's health has become increasingly proactive. "My health, I take charge" is no longer just a slogan.

As the concept of healthy living is increasingly accepted by more people, continuous breakthroughs and innovations in health products and technologies are driving the accelerated release of health consumption market demand. Over the past decade, the development of China's consumer health market has generally exhibited four major trends—younger, proactive, diversified, and digitalized. During these ten years, China’s over-the-counter (OTC) pharmaceutical industry has undergone significant changes. Besides the expansion of market size, increase in product variety, and improvements in pharmacy services and licensed pharmacists, there has been rapid growth in preventive OTC products such as vitamins and nutritional supplements, along with a substantial increase in brand concentration. This further reflects the growing public demand for self-care.

Strengthen Confidence, Honor Commitments, Empower Health Every Day

China is one of Bayer's most important global markets, and Bayer has a long-term commitment and strong confidence in China. As an advocate for self-care, Bayer is celebrating its 140th year in China this year. While actively supporting the development of "Healthy China," Bayer is dedicated to empowering more people to take control of their health and enabling better health every day.

The increase in public health awareness has driven the rapid growth of health consumption demand, with a clear trend of upgrading in health consumption. Compared to the past, Chinese consumers now adhere more to the principle of 'My health, my decision,' advocating for the right to be informed about and make decisions regarding their own health. In response to the growing health needs of consumers, Bayer HealthCare is committed to making daily health easily accessible through three dimensions: "point-line-plane." Bayer collaborates with industry associations, professional societies, and experts, utilizing various online and offline channels to comprehensively develop touch 'points' where consumers can access health information. Secondly, Bayer's product 'lines' are based on market research and insights into consumer health needs, continuously innovating and accelerating the launch of science-based products that meet diverse consumer health demands. The company is also expanding its portfolio to include health supplements and functional foods, progressively moving the health "checkpoint" forward. Thirdly, Bayer is expanding the "circle of friends" in the field of self-health management from the 'plane' perspective, closely collaborating with government agencies, social organizations, experts, partners, and other stakeholders to create an innovative service model of co-construction and sharing, meeting the growing health needs of the public.

In the future, Bayer will continue to leverage its enduring innovation capabilities, adhering to the principle of "In China, For China," to create more positive changes. Through product innovation, channel innovation, and service model innovation, Bayer will contribute to the Healthy China strategy, while continuously expanding cooperation with local partners to provide Chinese consumers with personalized and diversified health solutions, empowering health every day.

Forward-Looking Statements 

This press release includes forward-looking statements by the management of Bayer AG based on current assumptions and forecasts. Various known and unknown risks, uncertainties, and other factors could cause the company's actual operational results, financial condition, development, or performance to differ materially from the estimates provided in the above forward-looking statements. These factors include those detailed on Bayer's official website (www.bayer.com) disclosed in Bayer's various reports. The company has no obligation to update these forward-looking statements or adapt them to future events or developments.