ACUVUE DEFINE® Gemstone Series Launches in Collaboration with Luxury Jewelry Brand HEFANG

High-End Experience, Quality Cosmetic Lenses

ShanghaiSeptember 8, 2022/PR Newswire/ -- Recently, Johnson & Johnson's colored contact lens brand Acuvue^®Colored Contact Lenses^®LaunchThe all-new Crystal Stone series has been launched and is now officially available across all channels. The Crystal Stone series, from Johnson & Johnson's Acuvue brand,^®Colored Contact Lenses^®The high-end product line is positioned to serve women who pursue a quality, refined, and beautiful life.

Currently Johnson & Johnson Vision^®Color Contact Lenses^®With four product lines: the classic best-selling Born to Shine series, the colorful and diverse Natural Encounter series, the artist-limited Dawn and Dusk Hand-painted series, and the luxury haute couture Crystal series, to meet consumers' matching needs in different scenarios.

"Radiant from Within, Shining on the Surface," the color inspiration of the Crystal Series comes from the color combination forecast by WGSN, a renowned British trend color forecasting consultancy. The design patterns draw inspiration from four brilliant crystals: Amethyst Brown is derived from the symbol of mystery and nobility, amethyst; Smoky Quartz Grey originates from smoky quartz, representing boldness and courage; Ice Shine Black takes its design inspiration from ice shine stone, expressing composure and calmness; and Meteorite Brown is inspired by meteorite, embodying endurance and strength. Just as the allure of crystals stems from their timeless sedimentation and countless trials, this dazzling confidence in the eyes also originates from the accumulation of time and countless refinements.

Johnson & Johnson Acuvue Beauty Eyes New Crystal Stone High-End Custom Series

This confidence also stems from the brand's dedication to craftsmanship quality. As a color lens brand under Johnson & Johnson, Acuvue.^®Color Contact Lenses^®Inheriting the health philosophy consistently emphasized by its parent company, it brings the dazzling beauty of crystals while providing consumers with a safe, comfortable, and consistently reliable colored contact lens wearing experience. Based on Johnson & Johnson's Acuvue.^(R)Proud of continuous innovation, the Crystal Series cosmetic contact lenses are made with the low-sensitivity, gentle Etalfilcon A material and feature the patented LACREON technology.^® Hydration technology keeps the lenses moisturized and comfortable all day; sandwich pigment encapsulation technology ensures pigments do not touch the eyes, providing a more reassuring wear.

In conjunction with the release of this all-new haute couture crystal series, Acuvue^®Colored Contact Lenses^®Innovation and designer lightweight luxury jewelry brand HEFANG Jewelry have embarked on a cross-disciplinary collaboration, resonating in harmony to create something new. As a loyal user of ACUVUE, the founder and designer of HEFANG Jewelry, Sun Hefang, greatly appreciates the confident, comfortable, and sparkling brand essence of ACUVUE. The HEFANG brand is also committed to conveying the exquisite self-pleasing philosophy of shining with individuality. The shared inspiration from crystal creation and aligned brand philosophies facilitated this seamless cross-disciplinary partnership.
In this co-branded campaign, HEFANG Jewelry drew inspiration from the Acuvue Crystals series to design the co-branded Crystal Stud Earrings. The lightweight and breathable design of the Acuvue Crystals contact lenses was incorporated into the earrings, echoing the abstract butterfly pattern on the brand’s new packaging, showcasing a sense of lightness, elegance, and fashion. The colors were thoughtfully selected in amethyst and smoky quartz tones, harmonizing with the corresponding colored contact lenses in the Crystals series, creating an overall image of bright, lively eyes for beauty enthusiasts. The matching custom hair ties in the same color palette also feature HEFANG's classic sugarloaf stone elements, brimming with exquisite details and enhancing personal energy.

Acuvue^®Color Contact Lenses^®As the pioneer of colored contact lenses, Johnson & Johnson has been deeply rooted in the Chinese market for 17 years, continuously innovating and leading industry development to provide consumers with a comfortable and healthy wearing experience. Acuvue^®Color Contact Lenses^®The expectation is: Eye health should not have to compromise for fashion and beauty. In the future, we will continue to innovate, allowing consumers to confidently reveal their true beauty.