Centrum Overseas Launches 'Huan' Series with Ginseng B-Complex Powder to Address Targeted Health Needs in China
Haleon
Health Product Provider
ShanghaiJune 26, 2023PR Newswire -- Recently, Centrum, the world's leading multivitamin brand under Haleon, launched its first overseas "Revitalizing" series product -- Centrum Ginseng B-Vitamins Essence Powder*. This launch represents Centrum’s expansion into the multivitamin category, aiming to meet the specific health needs of Chinese consumers by combining the essence of Eastern and Western elements. The product integrates multivitamins with functional ingredients in a synergistic formula designed to alleviate fatigue and boost vitality.
Product Introduction Diagram
China is already the largest market for health functional products globally.[1]Consumers in China are paying more attention to their physical health, and the demand for precise and functional nutritional supplements is also increasing. In the past two years, lack of physical strength and easy fatigue have consistently ranked among the top 10 health concerns for consumers.[2]; After entering the age of 30, the basal metabolic rate will enter a plateau period.[3], and it begins to decline continuously at the age of 45. According to research, consuming ginseng extract products containing various vitamins and minerals can significantly improve fatigue issues within 15 days, with a 41.8% reduction in self-perceived overall fatigue after 90 days.[4]. In a fast-paced and high-pressure work and life environment, abundant energy is indispensable, and consumers need a nutritional supplement product that can break through the fatigue dilemma.
The first product in the Centrum Overseas "Huan" series, Centrum Overseas Ginseng B Vitamin Essence Powder*, has been specially launched to meet the needs of consumers in China. It contains Eastern ginseng extract with 7 types of active ginsenosides for gentle nourishment and fatigue relief. Additionally, it is formulated with 6 high-content B vitamins that work synergistically to boost vitality. Iron has also been added to support muscle energy acquisition, enhancing overall vitality. The launch of the new Centrum Overseas "Huan" series reflects Centrum’s ongoing commitment to the concept of multi-nutrient combinations. In the future, two more products will be introduced: Centrum Overseas Huanyan Fish Oil Lutein Capsules* and Centrum Overseas Huanyan Collagen Peptide Glow Tablets*, to meet the advanced nutritional demands of consumers in China seeking more precise health solutions.
Haleon China General Manager of Nutrition and Health Division, He Yajun, stated: "As a global leader in multivitamins, we see the demands and perceptions of Chinese consumers towards health continuously upgrading and evolving, increasingly showing trends of personalization and precision. To better assist consumers in this wave of health consciousness, we have redefined multivitamins. The new 'Huan' series leverages our extensive experience in the multivitamin category, innovatively incorporating functional ingredients into the formulation, fully aligned with consumers' pursuit and need for abundant energy. In the future, Centrum will also be rooted in scientific nutrition, precisely targeting细分health needs, and launching more functionally focused nutritional health products."
As a brand that has entered the Chinese market for over 30 years, Centrum has always practiced "evidence-based nutrition," relying on clinical research support, adhering to scientific innovation, and providing Chinese consumers with their daily "rainbow nutrition." Multivitamins help improve the body's stress resistance, reduce fatigue, and assist people in maintaining healthy bodily functions, using correct and simple methods to strengthen the immune system layer by layer.
*Refers to Haleon's Emergen-C and Centrum brands, where Centrum is the world’s top-selling multivitamin brand.
* This product is only available for sale through cross-border channels.
[1] Data source: China Business Industry Research Institute
[2]Ipsos "2022 Health Insights Report"
[3] Wang Tingwei. Physiology, 3rd Edition. People's Health Publishing House: Beijing, 2015.
[4] Source: Tardy, A.-L.; Bois De Fer, B.; Cañigueral, S.; Kennedy, D.; Scholey, A.; Hitier, S.; Aran, A.; Pouteau, E. Reduced Self-Perception of Fatigue after Intake of Panax ginseng Root Extract (G115®) Formulated with Vitamins and Minerals—An Open-Label Study. Int. J. Environ. Res. Public Health 2021, 18, 6257.