Bayer Returns to CIIE for the Sixth Time with Dual Exhibitions to Advance a Better Future

On July 27, the Sixth China International Import Expo (hereinafter referred to as "CIIE") ushered in the 100-day countdown to its opening. From a "first-time guest" to a "regular participant," Bayer is set to exhibit for the sixth consecutive year, presenting its three divisions—Prescription Medicines (and Radiology), Consumer Health, and Crop Science. Under the theme of "Science Creates a Better Life+," the company will comprehensively showcase innovative achievements in the fields of healthcare and agricultural technology.

In line with the commitment to "Share Health and Eliminate Hunger," Bayer sets off again this year with a beautiful vision. Not only will it feature in two exhibitions simultaneously, but the total exhibition area will also reach a new high of 700 square meters, with the exhibition booth of Bayer Crop Science in the seed industry section expanding further to 100 square meters based on last year's size.

For Bayer, a "CIIE old friend" participating in the exhibition for six consecutive years, the Chinese market has always been one of the most crucial strategic markets globally. The CIIE serves as an important window to grasp the pulse of the Chinese market and promote exchanges and cooperation. The CIIE provides Bayer with an excellent stage to showcase innovative products and forward-looking technologies, building a "multi-win" platform for in-depth exchanges with various partners, further demonstrating Bayer's firm confidence in deepening its presence in China.

The exhibition theme of "Science Creates a Better +" interprets Bayer's corporate vision in resonance with China's national strategies such as Healthy China, Rural Revitalization, and High-Quality Development. For Bayer, "Better +" represents three meals a day and the four seasons, vibrant health, and moreover, the hope of life. At the 6th CIIE, Bayer looks forward to creating a visible and tangible "Better +" space, opening up more possibilities for a better lifestyle for the public; with the "Better +" imprint engraved in the fields of healthcare and agricultural technology, meeting people's infinite yearning for a better future, empowering the healthy development of the industry ecosystem, and contributing to global health initiatives, the future of regenerative agriculture, and green low-carbon transformation goals.

Bayer's booth this year will once again present a number of eye-catching products and innovative solutions, including innovative drugs in the treatment of cardiovascular diseases, chronic kidney disease, oncology, and precision imaging diagnostic solutions; innovative self-health management products and diversified solutions covering multiple areas from digestive health to nutritional supplements; as well as integrated regenerative agriculture solutions that explore a zero-carbon future, reduce environmental impact, and empower farmers. In addition to innovation achievements across various fields, selected works from Bayer’s "Seeing Vitality" multi-artist exhibition will also be showcased at the booth, alongside a series of engaging interactive experiences to unlock more possibilities for a healthy and better life for the audience.

Over the past five years, Bayer has actively leveraged the "incubator" effect of the CIIE, showcasing nearly a hundred innovative products across its three divisions. It has successfully launched eight "CIIE babies," including Kerendia, Elevit Little, and Anbeshen, and formed numerous partnerships at the CIIE. Within five years, Bayer reached approximately 20 significant agreements, fully utilizing the CIIE as a crucial link in the dual circulation between China and the global market. Building on this momentum, Bayer will continue to ride the wave of the CIIE this year, creating a healthier and better future for the people of China and the world, furthering the "Better+" chapter.