On September 9, 2023, Voltaren, the body pain management brand under Haleon, in collaboration with its ecosystem partners, actively responded to the "Sports Power Nation" and "Healthy China 2030" policies by successfully hosting the "Scientific Fitness Enjoyment, Everyone Get Moving" 2023 Voltaren × KEEP "City K-Marathon" event in Shanghai, along with the release of the *Exercise Pain Management Handbook*.
Since the 18th National Congress of the Communist Party of China, two major important decision-making arrangements, "Sports Powerhouse" and "Comprehensively Promoting the Construction of Healthy China," have guided all sectors of society to comprehensively and deeply carry out people's health empowerment actions. "Sports∙Training Bureau National Team Athlete Preparation Support Product" Voltaren actively fulfills its social responsibility, partners with strategic allies, builds a professional marathon sports event platform, and advocates for the public to exercise scientifically and manage body pain scientifically. At this press conference, Voltaren released the "Sports Pain Management Handbook" (hereinafter referred to as the "Handbook"), which was supported by its public welfare efforts, guided by the Training Bureau of the General Administration of Sport of China, and supported by the People's Daily Health Client as the media partner. The Handbook includes four aspects: "The difference between sports injuries and muscle soreness," "Causes of common sports injuries," "Treatment methods for common sports injuries," and "Prevention of sports injuries," covering high-frequency sports science Q&A. Compared to obscure knowledge, innovative yet straightforward and practical science communication content can more effectively help reduce the incidence of sports injuries, allowing more people to enjoy the pleasure of movement in sports and daily life.
2023 Voltaren × KEEP "City K Marathon" Event and Release of The Sports Pain Management Handbook
Ecological Synergy, Building a Healthy China Together
At present, with the upcoming sports events, the atmosphere of nationwide sports participation is becoming increasingly strong. Voltaren tightly grasps the emotional connection points of consumers by engaging in innovative sports activities such as urban K-Marathons and leveraging its professional knowledge assets in pain management. It deeply participates in the implementation of the national strategy for nationwide fitness at local and societal levels. By collaborating with government, enterprises, academia, and media, Voltaren advances the construction of a Healthy China and a sports powerhouse.
Haleon China OTC Marketing Director Zhang Lei said: "In the context of a new wave of nationwide fitness enthusiasm, Haleon has further upgraded its response to national policies this year by collaborating with the People's Daily Health Client and authoritative experts to launch the 'Pain-Free China Initiative,' enhancing public awareness and management capabilities regarding pain. As part of the Pain-Free China Initiative’s series of science popularization efforts, Voltaren, in conjunction with the Training Bureau of the General Administration of Sport of China, industry experts, and the People's Daily Health Client, jointly released the 'Sports Pain Management Handbook.' The handbook aims to provide the public with authoritative and scientific methods for managing sports-related pain, helping to establish proper exercise protection concepts."
Lei Zhang, Marketing Director of Haleon China OTC Division
Zhou Qiurui, Deputy Director of the Training Bureau of the General Administration of Sport of China,Shared the State General Administration of Sports Training Bureau's efforts over the years to implement"The Outline of Building a Sports Power" has introduced several measures. Zhou Qiurui stated: "We are very pleased to be invited by Voltaren to participate in guiding the release of Voltaren's 'Sports Injury Pain Management Handbook.' This represents a deep integration of both parties in the professional fields of sports rehabilitation and pain management. We believe that this event will allow more people to deeply understand the efficacy of Voltaren in eliminating pain. At the same time, we are confident that using Voltaren will provide everyone with a better-quality sports experience."
Zhou Qiurui, Deputy Director of the Training Bureau of the General Administration of Sport of China
Improving the nationwide fitness system and accelerating the pace of building a sports powerhouse is a significant health project that requires sustained efforts and participation from all sectors. Li Chenyu, Chief Editor Assistant of the People's Daily Health Client, stated: "The People's Daily Health Client shoulders the responsibility and mission of a national team in enhancing public health literacy, supporting the construction of Healthy China, and promoting people's health." As a national platform for health communication, we are willing to collaborate with all parties to establish a nationwide fitness science knowledge base, strengthen public awareness of physical fitness, and contribute to building a sports powerhouse and Healthy China.
Li Chenyu, Assistant to the Editor-in-Chief of People's Daily Health Client
As an important partner of Voltaren, Ji Hong, Merchandise Director of Sinopharm Holding Guoda Pharmacy (Shanghai) Co., Ltd., stated: "As a leading chain pharmacy enterprise, Guoda Pharmacy is at the forefront of safeguarding the health of the Chinese people. We have also observed the growing trend in sports injury cases and the increasing public demand for managing sports-related pain. Therefore, while promoting nationwide fitness, it is particularly crucial to popularize health knowledge and enhance health literacy. At the same time, the launch of the *Sports Pain Management Handbook* sets a positive example for the industry’s healthy development. With an open and cooperative attitude, we will build a complete ecosystem to collectively empower consumers in managing physical pain."
Ji Hong, Merchandise Director of Sinopharm Holding Guoda Pharmacy (Shanghai) Co., Ltd.
Focus on Sports Scenarios, Promote Knowledge of Body Pain Management
In recent years, the ways people exercise have become increasingly diverse and multifaceted, but sports injuries such as ligament strains and Achilles tendon ruptures have also become more common. Voltaren, with its deep insights into pain trends and the genuine pain management needs of the public, leverages professional expertise to provide authoritative and scientific methods for managing sports-related pain, helping everyone establish correct exercise protection concepts.
"Handbook of Sports Pain Management" Release Ceremony
As a co-creator of the "Sports Pain Management Handbook," Gao Feng, a sports medicine expert from the Institute of Sports Medicine of the National Sports General Administration, shared: "Under the trend of 'fitness enthusiasm,' the incidence of sports injuries has also increased. I hope everyone can understand the causes that easily lead to sports injuries through this released sports pain management handbook, strengthen the awareness of preventing sports injuries, master the methods to deal with injuries, and effectively manage sports pain."
Gao Feng, Sports Medicine Expert at the Institute of Sports Medicine of the General Administration of Sport of China
To help the public apply the key knowledge from the "Exercise Pain Management Handbook," Voltaren invited Sun Yingjie, marathon world champion, to lead a scientific pre-race warm-up session. In addition, Sun Yingjie also serves as the Voltaren Body Pain Management Ambassador. Moving forward, she will participate in promoting and advocating for scientific exercise. With the exemplary influence of a professional athlete, she aims to help more people develop habits of exercising scientifically, enhance their understanding of managing body pain effectively, and better enjoy the pleasures of exercise.
Marathon World Champion Sun Yingjie
For over thirty years since entering China, Voltaren has consistently upheld the brand proposition of "Enjoy the Fun of Movement Together." In the future, Voltaren will once again host the "City K Marathon" event in Guangzhou, strengthening close cooperation with ecosystem partners to jointly promote the development of the physical pain management industry. Meanwhile, with its professional product portfolio, Voltaren will continue to focus on sports scenarios, gaining insights into sports trends and needs, providing Chinese consumers with physical pain management solutions, empowering the public to engage in scientific and enjoyable exercise.
During interviews with several ecosystem partner leaders, they all mentioned that they would actively respond to the Healthy China strategy. By collaborating with Voltaren to launch the "Sports Pain Management Handbook," they aim to provide consumers with professional, scientific, and comprehensive knowledge on sports pain management, enhancing the ability to identify and address sports pain issues, further promoting the implementation of the Healthy China strategy. In the future, they will also continue to advance cooperation with the Voltaren brand and medical experts, integrating resources to jointly meet consumer needs for sports pain management.