Johnson & Johnson Unveils Brand Refresh to Usher in a New Era of Healthcare Innovation

The new brand and corporate logo fully embody Johnson & Johnson's caring and people-oriented philosophy, showcasing the company's passion and commitment to improving the health and well-being of people around the world.

New Brunswick, New Jersey, USASeptember 14, 2023PR Newswire -- Over a history of more than 135 years of innovation, Johnson & Johnson has been dedicated to providing healthcare products and solutions to people around the world. Today, Johnson & Johnson announces a brand refresh, integrating its MedTech and Pharmaceutical businesses under the Johnson & Johnson name, showcasing the company's cross-business strength in the healthcare field. This move continues to drive healthcare innovation, address the most pressing health challenges, and advance global health progress.

This new milestone marks Johnson & Johnson's entry into a new era. Leveraging the company’s expertise in both innovative pharmaceuticals and medical technology, the new Johnson & Johnson will focus on advancing the prevention, diagnosis, treatment, and cure of complex diseases, delivering smarter, less invasive, and more personalized healthcare solutions.

Johnson & Johnson Chairman and CEO Du Anqing stated, "Our unparalleled comprehensive strength in innovative pharmaceuticals and medical technology enables us to continuously break new ground and forge ahead with courage throughout the healthcare industry. Unifying our diversified businesses under the renewed Johnson & Johnson brand further highlights this unique advantage. We will reshape the future of health through transformative innovation, steadfastly uphold our credo values, and fully serve the needs of patients and healthcare professionals."

In the future, Johnson & Johnson's two major businesses will be more closely connected under the Johnson & Johnson brand. The company's pharmaceutical business, Janssen, will be renamed Johnson & Johnson Innovative Medicine, while Johnson & Johnson MedTech will remain unchanged.

Our pharmaceuticals business leads the industry forward, continuously pioneering breakthrough therapies and transforming the future of health. With science and compassion, Johnson & Johnson Innovative Medicine confidently focuses on areas such as oncology, immunology, neuroscience, cardiovascular diseases, pulmonary hypertension, and retinal conditions to address the most complex diseases of our time and develop cutting-edge treatments for the future.

Johnson & Johnson MedTech drives innovation at the intersection of biology and technology, addressing some of the world’s most pressing healthcare challenges. Johnson & Johnson MedTech leverages its deep expertise in surgery, orthopedics, vision, and interventional solutions to develop smarter, less invasive, and more personalized healthcare solutions.

The new Johnson & Johnson brand logo, while inheriting the company's long history, emphasizes the modernity of key elements and showcases the company’s innovation in the healthcare field in a more inclusive manner, as well as its warm and caring nature towards life.

Johnson & Johnson Unveils New Brand Identity

"The refreshed company logo embodies our bold excellence, showcases our relentless efforts in the field of healthcare innovation, and conveys our unwavering commitment to serving patients worldwide," said Vanessa Broadhurst, Executive Vice President of Global Corporate Affairs at Johnson & Johnson. "We are incredibly proud of Johnson & Johnson's leadership in the healthcare industry over the past century and will continue to drive meaningful impact in human health through ongoing scientific innovation."

The new Johnson & Johnson brand logo, color palette, and font will be progressively applied to company-related materials, product packaging, and brand assets. For more information about the Johnson & Johnson brand refresh, please visit the media center on the Johnson & Johnson official website.

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About Johnson & Johnson

At Johnson & Johnson, we believe that health is everything. With our innovative strength in the healthcare field, we are building a new world where complex diseases can be prevented, diagnosed, and cured, with smarter, less invasive, and more personalized treatments. Leveraging our unique comprehensive capabilities in both innovative pharmaceuticals and medical technology, we continuously break new ground and forge ahead in the entire healthcare industry, bringing profound impact to the advancement of human health. For more information, please visithttps://www.jnj.com/。