Johnson & Johnson Acuvue® Color Contact Lenses Launches 'Animal Friends' Series with Refreshed Packaging

Adorable Animals Make a Striking Debut: Hand-Drawn Designs Capture the Essence of Lively Nature

ShanghaiSeptember 15, 2023 /PR Newswire/ --Johnson & Johnson's colored contact lens brand Acuvue^®Color Contact Lenses^®Since August 2023, the Animal Buddy series has been gradually launched. As part of Johnson & Johnson's 2023 Acuvue brand.^®Color Contact Lenses^®The most important new launch plan is an upgrade to the best-selling patterned packaging, featuring adorable animal characters on the packaging for Acuvue.^®Color Contact Lenses^®Added another touch of vibrant brilliance.

Johnson & Johnson Acuvue® Beauty Animal Friends Series Launch

Johnson & Johnson Acuvue® Beauty Lenses Animal Friends Series Inspiration Source

Animals are the spirits of nature. The newly launched series of Animal Cuties includes5 Cute Animal Shapes: Cat, Dog, Seal, Owl, and Deer. Some of these animals often accompany us, adding color to our lives; others, though not seen every day, are still warm presences in nature.

Johnson & Johnson Acuvue® Beauty Lenses Animal Friends Series

The new packaging of the Animal Buddy series is hand-drawn by a Japanese illustrator, with lively animal images outlined in the line details, also symbolizing Acuvue.^®Color Contact Lenses^®All lenses feature a hand-painted iris design, non-dot matrix pattern, naturally blending with the eyes.

"This time, Acuvue^®Color Contact Lenses^®"The all-new upgrade of the 'Animal Cuties' series packaging provides a cute and approachable refresh option for the new generation of consumers." said Chen Jianjun, General Manager of Johnson & Johnson Vision Care China. "Johnson & Johnson Acuvue^®"Dedicated to bringing consumers a healthy and comfortable experience through innovative technology, while also looking forward to better meeting the personalized pursuits of the younger generation of consumers with animal-themed packaging that exudes a natural, approachable, and dynamic feel."

Acuvue^®Color Contact Lenses^®As the pioneer of colored contact lenses, deeply entering the Chinese marketFor 18 years, committed to continuous innovation, leading industry development, and creating a comfortable and healthy wearing experience for consumers. With a craftsman's spirit, it has been constantly studying details in the three aspects of "craftsmanship, quality, and aesthetics," designing colored contact lenses with "natural beauty" and personalized product packaging. Acuvue.^®Color Contact Lenses^®The expectation is: eye health should not have to compromise for fashion and beauty. In the future, ACUVUE^®Will continue to adhere to innovation, allowing consumers to confidently showcase their true beauty and freely express their individual choices.