Johnson & Johnson Unveils New Chinese Brand Identity and Showcases Over 100 Innovations at the 6th China International Import Expo

ShanghaiNovember 6, 2023PR Newswire -- As the 6th China International Import Expo (CIIE) opens, Johnson & Johnson participates with a brand-new image and over a hundred innovative products. As a "long-time participant" attending all six editions and also presenting a "new face," today, Johnson & Johnson has reached another historic moment at its CIIE booth by officially launching its new Chinese brand logo and brand video, *A Lifetime with Johnson & Johnson*, adding further brilliance to its participation. This marks the company's first brand renewal since entering China nearly 40 years ago, an innovative interpretation of Johnson & Johnson’s deep historical heritage, and injects boundless vitality into a new chapter in the Chinese market.

At the launch ceremony, Song Weiqun, Global Senior Vice President of Johnson & Johnson and Chairman of Johnson & Johnson China, together with Cherry Huang, President of Innovative Pharmaceuticals China, unveiled the new brand logo of Johnson & Johnson, officially启用 (note: this word might need a slight adjustment based on context) the new Chinese brand logo. This marks the comprehensive renewal of Johnson & Johnson's corporate brand in China and also signifies that Johnson & Johnson China is entering a new phase focused on accelerating innovation in healthcare.

Johnson & Johnson Global Senior Vice President and China Chairman Song Weiqun (right) and Innovative Pharmaceuticals China President Cherry Huang jointly unveiled the new Johnson & Johnson Chinese brand logo.

Johnson & Johnson's New Chinese Brand Logo Not Only Represents Its Global Vision, Diversified Comprehensive Strength, and People-Oriented Care Philosophy, But Also Highlights the Company’s Firm Determination to Drive Healthcare Innovation in China Over the Past 40 Years. Dedicated to Serving the Health of the People with Passion and Confidence, It Aims to Lead a New Future of Health. The Overall Design Combines Strength and Softness, Daring to Breakthrough with an Upward Momentum. Subtle Meanings Are Embedded in the Start, End, and Turns of the Strokes, Echoing and Closely Connecting with the Johnson & Johnson English Brand Logo. The Simple and Gentle Font Design Merges Geometric Lines' Rigidity with the Elegant Curves of Traditional Chinese Characters, Balancing Modern Minimalist Aesthetics with Oriental Cultural Beauty. Every Detail Reflects Intention, Carrying Johnson & Johnson’s Steadfast Mission and Humanistic Care, While Demonstrating Its Confidence and Innovative Spirit in Embarking on a New Chapter.

New Johnson & Johnson Chinese Brand Logo

At the launch ceremony, Johnson & Johnson premiered its new brand video, *A Lifetime of Johnson & Johnson*, presenting a comprehensive showcase of the brand’s new image and envisioning a new chapter in the future of health. Centered around the concept of "A Lifetime of Johnson & Johnson," the video conveys the company's sincere aspiration for everyone to lead a healthy life, along with its unwavering commitment to safeguarding public health. It highlights how Johnson & Johnson will leverage its cross-business capabilities in healthcare to advance human health through integrated solutions spanning medical technology and innovative pharmaceuticals.

As the "debut" of Johnson & Johnson's brand refresh at the CIIE, the newly revamped Johnson & Johnson booth features an open layout, complemented by a vibrant red-and-white color scheme and a modern minimalist design. This conveys the brand’s vitality—warmth and care for life, rapid response to health challenges, and acceleration of healthcare innovation—as well as its ambition to continuously lead industry development. The bold and striking new bilingual logo gives the "Brand Refresh" area of the Johnson & Johnson CIIE booth a completely new brand experience. The "Innovation Driving a Healthy China" exhibition showcases over a hundred innovative products from Johnson & Johnson's medical technology and innovative pharmaceuticals businesses, nearly one-third of which are being unveiled for the first time in China or even globally. 2023 marks the 80th anniversary of Johnson & Johnson's "Our Credo." The "Credo-Guided Social Responsibility" section comprehensively highlights the company’s abundant achievements in improving human health and giving back to society under the guidance of the Credo spirit.

Panoramic View of Johnson & Johnson Booth

Brand Renewal Exhibition Area

"Innovation Boosts Healthy China" Exhibition Area

"Creed Guides Giving Back to Society" Exhibition Area

Song Weiqun, Global Senior Vice President of Johnson & Johnson and Chairman of Johnson & Johnson China, stated: "The CIIE is an important platform for China to promote high-level openness and high-quality development, and it is also a crucial venue for global enterprises to share opportunities and deepen cooperation. Through our participation over the years, we have witnessed that China not only adopts a more open posture to 'bring in' innovation but also accelerates its role as both a source and exporter of innovation through win-win collaboration. This time, Johnson & Johnson’s new presence at the CIIE once again demonstrates our determination and confidence to continue advancing in China. We look forward to achieving more innovation, exchange, and collaboration at the CIIE, constantly serving public health with breakthrough products and solutions, and continuing to make positive contributions to the high-quality development of China's healthcare industry and the construction of 'Healthy China'!"