Haleon Unveils Key KeYiJia, a Personalized Nutrition Platform, at CIIE Marking a New Era in Customized Health Solutions

At the 6th China International Import Expo (hereinafter referred to as "CIIE") in 2023, Haleon globally launched its brand-new customized nutrition platform – Key. This platform can objectively assess consumers' health needs and provide them with one-stop, customized health and nutrition solutions. By choosing to debut this significant innovation at the CIIE, Haleon not only highlighted its deep exploration and innovation in the future of personalized nutrition science but also demonstrated its high regard for the Chinese market.

KeyHome Launch Event Photos

To meet the diverse needs of different individuals, Key Nutrition, a customized nutrition platform, has emerged. Key Nutrition integrates a customized questionnaire mobile applet, analyzing data from multiple dimensions of users' subjective needs and objective indicators. Based on Haleon's specially developed nutrition knowledge graph, it comprehensively, accurately, and quickly evaluates consumers' health needs, providing a one-stop solution of personalized products and services to enhance the scientific basis and precision of tailored nutrition plans. After evaluation through this platform, consumers will receive an exclusive nutrition box containing 30 sachets, allowing them to conveniently and quickly obtain their daily required nutrients. The platform will officially launch in China in the first quarter of 2024. Prior to this, consumers can experience the Key Nutrition testing process at the CIIE booth, receive personalized dietary nutrition advice, better maintain their health, and improve their daily well-being.

Key科益家 is Haleon's latest achievement in continuing evidence-based nutritional science and exploring customized nutrition in the industry. Relying on Haleon's three core strengths—profound understanding of human health, trusted scientific technology, and digital capabilities—it aims to meet consumers' personalized daily nutritional health needs.

"Key科益家 is an important initiative by Haleon to leverage the professional research capabilities of a pharmaceutical company, flexibly integrate internal and external resources, and engage in exchanges and exploration to explore the future of personalized nutrition. In the future, Haleon will continue to build on over 40 years of nutritional science to meet the needs of personalized nutrition through ongoing practice, enhancing the daily health of Chinese consumers and supporting the realization of China's National Nutrition Plan under the Healthy China initiative," said Amy He, General Manager of Haleon China’s Nutritional Healthcare Division. "As one of the major achievements of China’s expanded opening-up, the CIIE serves as one of the most important platforms for multinational companies to showcase and exchange in China. We are also looking forward to utilizing this high-quality platform of the CIIE to stimulate broader business opportunities and share opportunities with the extensive partners within the CIIE 'ecosystem.'"