AstraZeneca and Tencent Launch Next-Gen Customer Engagement Platform to Drive Digital Transformation in Healthcare

On November 6, AstraZeneca, Tencent Healthcare, and Accenture jointly announced the launch of the "Next-Generation Customer Engagement Platform" (NextGen Customer Engagement Platform) at the 6th China International Import Expo. This collaboration will support AstraZeneca China in building a future-oriented Go-To-Market business model, moving towards integrated customer management and outreach, and driving innovative transformation through the platform ecosystem.

Launch Ceremony of the New Generation Customer Engagement Platform Project

Source of the image: tencent healthcare

As an innovation-driven global biopharmaceutical company, AstraZeneca has been in the Chinese market for 30 years. In the new stage of development, AstraZeneca is patient-centered and technology-driven, exploring the future possibilities of digital healthcare with partners, promoting integrated diagnosis and treatment as well as whole-process management solutions, and bringing new ideas to chronic disease management, primary healthcare, and multi-scenario medical services.

Against this backdrop, the "New Generation Customer Engagement Platform" has emerged. This collaboration will revolve around three core concepts: a user experience centered on HCPs, data-driven business decision-making, and the establishment of a platform ecosystem. It will comprehensively support the digital pharmaceutical development model by enhancing communication efficiency, cross-departmental collaboration, data insights, and intelligent decision-making.

Leveraging its leading advantages in technologies such as artificial intelligence, big data, and cloud computing, Tencent will enhance efficient communication and interactive collaboration between healthcare companies and medical professionals, establishing a new paradigm for academic exchange. Based on Tencent Cloud's infrastructure, cloud-native architecture, and digital security capabilities, Tencent Healthcare has developed a next-generation doctor engagement management tool, NGES, which integrates the IaaS, PaaS, and SaaS layers, incorporating CRM, Events, and MCM tools to provide an end-to-end cloud solution for pharmaceutical marketing, driving innovation and supporting the healthy and sustainable high-quality development of the pharmaceutical and medical device industries.

In the future, Tencent Healthcare will further provide comprehensive solutions for the value chain of pharmaceutical and medical device enterprises. With strong technology and product ecosystems, it will optimize the allocation and efficient utilization of medical resources. Through continuous exploration and research and development, with a more open attitude and forward-looking vision, it will assist enterprises in digital upgrading.

Editor: Sanqi

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