From "Gut Health" to "Synthetic Anti-Aging": the ten-year accumulation of Australian brand MoveFree and its three-step empowerment model for globalization

Beyond the global wave of beauty-medical device transformation, synthetic biotechnology is giving rise to a more promising "internal consumption" anti-aging blue ocean. According to Early Data, China's oral anti-aging market size reached 25.5 billion yuan in 2024. In this emerging blue ocean, Marvel Health, an Australian company, has quietly深耕ed for a decade. Originating from Australia with products sold globally, the company not only created a blockbuster product topping Tmall Global sales through its "natural + synthetic" dual strategy but also developed a unique "three-step empowerment" model. This model helps partners establish a complete chain from overseas registration and production to domestic operations and sales. Meanwhile, Marvel Health has announced plans for a Nasdaq IPO, seeking cornerstone investors to co-create the future.

The story of Australian brand Manway begins with its founder, Ms. Chen Li, and her insights into addressing the root causes of skin issues. A veteran of the industry who once created a skincare marketing legend with over a billion dollars in annual sales, she deeply understands the importance of "internal nourishment and external care." In 2016, she joined hands with...Top Research Team at the University of New South Wales, Australia, founded Australian蔓薇.

Ms. Chen Li, Founder of Australia's Manway

Core Advantage One:A Global Quality Passport under Stringent Certification.

· Australia has the world's strictest regulatory system for medicines and health products (TGA certification). All products from Australian Movia are...TGA and FDA Dual CertificationThe cleanroom production features a mouse pad labeled with the symbol of Australia's top-tier safety. This is not only a guarantee of quality but also a reason why its products have gained the trust of elite sports institutions worldwide, such as Borussia Dortmund and the Chinese National Diving Team, and are popular in international markets.Core Pass.

Australian蔓薇 products trusted by institutions such as the German Dortmund team and the Chinese National Diving Team

Core Advantage Two:"Natural" and "Synthetic" Dual-Driven, Technology Empowers Product Strength.

· Starting with Gut Health:Entering the market with "Natural Fruit Bar" and "Probiotic Fruit & Vegetable Powder" and other pregnancy-grade formula products, gaining reputation for being gentle and effective, the flagship products consistently rank in the top three on Tmall Global's high-price range (290-738 yuan) intestinal nutrition category.Repurchase rate as high as 68%(Industry average <40%).

· Synthetic Anti-Aging Leadership:Relying on the University of New South Wales andSynthetic biology research powerhouses such as Shenghe Wanzhi and Meiliu Bio,Development of oral products based on the NAD+ anti-aging mechanism (such as NAD+ Beauty Skin Pills). Lab data shows that after several weeks of use, skin firmness and elasticity increase by 98%, and under-eye wrinkles are reduced by approximately 90%. The company’s sales exceeded 100 million in 2024, with an estimated year-on-year growth of around 50% in 2025, reaching a projected total of 150 million for the year.

Product Display of Australian蔓薇

The ambition of Australia's Manway extends far beyond its own brand. Based on a decade of accumulated experience in research and development, production, global operations, and commercialization, the company has formed a unique..."Three-Step Empowerment" Model,Aiming to become a comprehensive promoter for partners entering the synthetic biology oral health field. In this regard, Ying Xinxiang, Strategic Partner of Australian brand Movefree, stated: "In the past, there was a pain point in the dosage addition of domestic synthetic biological raw materials, which directly limited the price and efficacy of the products. Now, Movefree has established a three-step empowerment model of 'source, chain, market', empowering the synthetic biological raw materials industry across the entire chain from technology, regulations, to ecosystem. This allows Chinese raw materials to obtain regulatory certification in Australia and enter the ecological market, directly achieving 'rebirth and overseas expansion' through 'cross-border' operations."

Strategic Partner of Australian蔓薇 (MangoVie), Xinxiang Ying

1. Source Empowerment - Overseas Registration OEM (TGA/Dietary Supplements): Leveraging the resource advantages of Australia and a deep understanding of international regulations such as TGA,Assist partners in completing the registration and filing of private label products in Australia, and achieve high-quality contract manufacturing in factories with TGA/FDA qualifications."Quality Endorsement" Recognized Globally.

2. Link Empowerment - Global Supply Chain Management:Relying on a mature bonded warehouse system and an efficient direct mail network,Providing an integrated supply chain solution from the origin in Australia to consumers worldwide,Ensure product freshness and efficient delivery, solving the cross-border "last mile" challenge.

Australian蔓薇TGA/GMP Dual-Certified Clean Workshop and Global Smart Warehouse Network

3. Market Empowerment - Domestic Agency Sales (Proven Successful): Integrating the advantages of public and private domain operations (Honey Egg Private Domain Flagship Store + Tmall Global, Douyin, Xiaohongshu, and other public domain platforms),Providing mature domestic e-commerce agency operation services,Replicate its success experience of dominating the Tmall sales charts to help partners quickly penetrate the market.This model has been successfully validated in the collaboration between Australia's Manvei and the global leading enterprise in vitamin D3.Australian MV assists in incubating synthetic biology projects and rapidly expanding into domestic and international markets.

Chen Li stated, "Over the past decade, we have navigated numerous 'pitfalls' in the translation of synthetic biotechnology, international registration compliance, global supply chain construction, and refined operations. Partnering with Manwei means lower trial-and-error costs, faster time to market, and a higher probability of success. We look forward to empowering more partners to jointly expand the blue ocean of oral health technology."

The rapid development of Australia's Manway has been market-validated. In 2024, sales broke through the 100 million yuan mark and maintained strong growth momentum. The company has officially started.The plan to go public on Nasdaq is currently actively seeking cornerstone investors who recognize the company's value and development prospects to join.Jointly open a new chapter in global development.

Want to learn more about the "Three-step Empowerment" model of Australia's Manway and its synthetic biotechnology anti-aging products?Welcome to the 4th Global Digital Trade Expo, held from September 25th to 29th, 2025, at the Hangzhou Congress and Exhibition Center.Australia Manwei will be set up on site36 Square Meters Special Exhibition Center (Booth: 1st Floor · 6A Exhibition Area Silk Road E-commerce Pavilion · T045 Booth), and deeply exchange with industry chain partners on hot topics such as product selection, going global, and cooperative empowerment.

Australia MV Booth Map and Location (1st Floor · 6A Exhibition Area Silk Road E-commerce Hall · Booth T045)

From gut health to oral anti-aging, from product innovation to model export, the ten-year journey of Australia’s MoveFree has demonstrated the enormous potential of synthetic biotechnology in the consumer health field. Holding the golden key of international certification and backed by world-class scientific research, its "Three-Step Empowerment" model is providing industry partners with a replicable path to success. As the Nasdaq journey begins, the globalization story of Australia’s MoveFree is just reaching its climax.