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How Do Foreign Giants Respond to the Ever-Changing Orthopedic Market?
The financial report announced the regional and product sales performance for the fourth quarter and the entire year of 2023:





Sales in the fourth quarter were $21.4 billion, representing a year-on-year increase of 7.3%.Sales reached $21.4 billion, a year-on-year increase of 7.3%.

Looking back at Stryker's development, acquiring foreign technologies and enriching business operations through mergers and acquisitions has been one of the key strategies.December 18, 2023Stryker Announces Plan to Acquire French Joint Replacement Hardware Manufacturer SERF SAS
It is reported that Stryker has made a legally binding offer to acquire SERF SAS's parent company, Menix Group. International orthopedic sales account for approximately 65% of the company’s revenue. Financial details of the transaction have not been disclosed at this time, but Stryker stated in a press release that the acquisition is expected to be completed in the first quarter of 2024.
As a "long-time rival," Johnson & Johnson has also been making frequent moves in the orthopedics field. During its third-quarter investor meeting, Johnson & Johnson stated that its medical technology division is restructuring the DePuy Synthes orthopedic business.
It is reported that,Johnson & Johnson's orthopedics business restructuring is expected to be completed by the end of 2025, at a cost of $700 million to $800 million.A relevant Johnson & Johnson executive previously stated that the two-year restructuring plan will allow the company’s orthopedics division to exit "low-profit markets and product lines." Considering the withdrawal from certain markets and product lines, DePuy Synthes’ total revenue is expected to decrease by approximately $250 million over the next two years. However, these actions will enhance Johnson & Johnson’s ability to meet demand, accelerate growth, and improve profitability.
In the orthopedics field, as mentioned in Johnson & Johnson's financial report, the impact of volume-based procurement continues.
Last year,ZimVie, originally a division of Zimmer Biomet, announced plans to fully withdraw its spinal business from the Chinese market due to the impact of the national spinal procurement policy.
Stryker previously revealed in its financial report,Due to the failure in the spinal bidding process, it is exiting the spinal business in China.
Focusing solely on the Chinese market, the production environment of foreign giants is changing under the impact of centralized procurement. Chinese brands, with advantages in cost and distribution channels, are gaining an opportunity to overtake competitors.
ButBased on the overall scale and growth expectations of China's medical market, foreign orthopedic giants remain highly focused on the Chinese market, with related layouts and collaborations accelerating.
Given high attention, the investment layout and cooperation in China are also advancing.
Song Weiqun, Global Senior Vice President of Johnson & Johnson and Chairman of the China Region, stated:"Each department of Johnson & Johnson China has end-to-end R&D capabilities. China is the only market outside the United States where Johnson & Johnson has established R&D centers or R&D departments across all major businesses."
Zimmer Biomet China President Li Yongming mentioned in an interview:"The current localization is not deep enough. For example, we need to transform Zimmer Biomet China into a Chinese company with Zimmer Biomet's heritage, achieving full localization by using Chinese funds, technology, and raw materials, making it as much a Chinese company with foreign origins as possible, so that it can continue to develop sustainably in China."
In addition to the high-end field, orthopedic giants are also showing a downward trend in their exploration of the Chinese market.
Stryker China General Manager Zhang Shaobin said in an interview:"The Chinese market is an important part of Stryker's global strategic layout. Currently, with the increasing medical needs of the public, how to promote the widespread application of innovative medical devices and technologies at the grassroots level and optimize patients' medical experience is an urgent problem to be solved."
As competition reaches a fever pitch, the orthopedic device market is facing more challenges. However, new changes often hide new growth opportunities, and in the wave of industry iteration, new ways of survival are quietly emerging.
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