Haleon Unveils Caltrate AI Joint Health Assessment System at CIIE

【2024Year11Month7Day, Shanghai】During the 7th China International Import Expo, Haleon, a globally renowned consumer health company, officially launched its world-first joint AI detection tool – the Caltrate Joint AI Intelligent Detection System. This system, developed through the collaboration of Haleon's classic brand Caltrate with various experts across fields from Haleon, aims to help the public better understand their joint health and overall mobility.

At the press conference, Haleon staff demonstrated the operation of the system: users only need to follow the demonstration video to complete a few actions to see an assessment of their current joint condition. The system supports shooting with both front and rear smartphone cameras, accurately capturing and analyzing key joint movements, such as squatting knee angles and hip joint activity angles, enabling users to conveniently perform at-home joint health assessments. Additionally, the system features continuous data analytics capabilities.PracticeAbility to optimize its own performance in a timely manner, quickly adapt to changes in user movements, and thus provide highly accurate joint problem assessments. This system is expected to officially launch on the "Caltrate New Calcium Concept" WeChat Official Account soon, available for public use.

Joint Health is Crucial to Overall Well-being. According to relevant surveys, the incidence of osteoarthritis increases with age, and there are already over 100 million patients in China. With the continuous growth of the elderly population in China, joint problems will become more common. Whether it’s walking, running, climbing stairs, or even simply standing, the knee and hip joints play an irreplaceable role. If these joints encounter problems, they can range from affecting mobility to severely impacting quality of life. Therefore, establishing awareness for early intervention and protection of joint health is essential.

Haleon ChinaVice President、R&DCenter DirectorDr. Hu HenglongSaid: "Over the years, Haleon has continuously deepened its understanding of knee and hip joints through extensive knowledge accumulation, technological innovation, and clinical research, while actively exploring how to utilize the latest technological means to provide personalized health management services for users. We believe that the release of this AI system will bring significant benefits to consumers’ daily health management and set a new trend in knee and hip joint health management."

Haleyong China Nutrition and Health Division General Manager He Yajun"As a pioneer and leader in China's bone and joint health field, Caltrate has spared no effort for more than 30 years, making comprehensive efforts from three dimensions: scientific understanding, scientific testing, and scientific solutions, hoping to make knowledge and products related to bone and joint health more accessible."

Haleon China Information Technology and Digitalization Leader, Liu BingHaleon combines its deeply trusted scientific and technological expertise accumulated over the years with a profound understanding of human health, establishing a core advantage in enhancing daily health. Building on these strengths, Haleon integrates artificial intelligence visual recognition and machine learning.PracticeThe Calcium Joint AI Intelligent Detection System developed by Haleon marks another breakthrough in the field of digital and intelligent health management.