Qilu Pharmaceutical and Hoi Sun Pharmacy Launch 'Dink Qingfeng Express' Roadshow Campaign to Promote Skin Health

The skin is the first line of defense against external harm. With the acceleration of modern life and environmental changes, skin health issues have become increasingly prominent. Data from Zhongkang shows that in 2024, the market size of the antifungal skin sector in China's retail pharmacy market reached 4.78 billion yuan, maintaining growth for several consecutive years. Guangdong province, with a market scale of 646 million yuan, is the largest in this sector. Among skin fungal infections, athlete’s foot is predominant. This condition has a high recurrence rate and is highly contagious, yet there are still many misconceptions among the public regarding its treatment, including incorrect medication use and improper care, significantly impacting quality of life and even family health. Therefore, it is particularly important to promote the scientific health concept of "focusing on skin health and treating athlete’s foot correctly."

Joining Hands with Chain Pharmacies, the "Dingkexi Qingfeng" Caravan 100-Pitch Roadshow is Coming

In the scorching summer, when all things are full of vitality, it is also a high-incidence season for athlete's foot. Qilu Pharmaceutical has joined hands with Haiwang Xingchen to launch the 【Say Goodbye to Athlete’s Foot, Enjoy a Carefree Summer】— "Dingke Qingfeng" Camper Van Roadshow. Through the “spray and apply” solution for treating athlete's foot, combined with camper van exhibitions, free trials, and expert consultations, the correct concept of treating athlete's foot will reach the public and be closer to the common people, truly realizing "small actions protect great health." Professional products and services are provided to offer convenient and efficient health protection for the masses.

On May 24, Qilu Pharmaceutical Co., Ltd. joined hands with Jiangsu Haiwang Xingchen Health Pharmacy Chain Co., Ltd. to grandly launch the "Dingke Qingfeng" caravan roadshow event in Shenzhen, Guangdong!

Qiu Weicheng, head of the South China region of Qilu Pharmaceutical's retail division, introduced that over the past 40 years, under the guidance of a culture of serving the nation and its people, Qilu Pharmaceutical has been committed to researching and producing affordable and accessible quality medicines for Chinese citizens, fulfilling the company’s original mission through concrete actions. In the field of skin health, while continuously developing and launching more high-quality Qilu products, the company has also been carrying out the "Skin Health Care Initiative" to help the public establish the concept of "focusing on skin health and adopting scientific treatment and care." He further expressed that this collaboration with Jiangsu Haiwang Xingchen Health Pharmacy Chain Co., Ltd. to carry out the "Dingke Qingfeng Campaign" roadshow reflects an industry-commerce commitment to health and demonstrates a conscientious enterprise’s fulfillment of social responsibility.

Sun Dan, Executive Vice General Manager of Shenzhen Haiwang Xingchen Health Pharmacy, stated that Haiwang Xingchen Health Pharmacy has always been committed to the mission of "safeguarding people's health." This collaboration with Qilu Pharmaceutical to launch the "Dingke Qingfeng" caravan campaign aims to provide a convenient care solution of "spray and wipe for all-day sterilization," integrating professional medical-grade products into daily life. The initiative seeks to deliver health solutions to the public, helping them easily address skin concerns and build a strong health barrier.

At the event site, a variety of scientific interactive games were set up to help citizens quickly understand the correct treatment for athlete's foot. Meanwhile, public welfare activities were carried out targeting food delivery workers and sanitation workers to care for their foot health.

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Focus on Skin Health: A Simple Spray and Rub for Scientific Treatment of Athlete's Foot

For many years, Qilu Pharmaceutical has always adhered to the mission of "expressing our love through technology," safeguarding people's health with quality Qilu medicines, enabling people to live with more dignity and better quality of life. Over the years, the company has continuously made efforts in the fields of major and special diseases, chronic diseases, common ailments, and frequently-occurring conditions such as oncology, cardiovascular and cerebrovascular diseases, neurology and psychiatry, anti-infection, dermatology, and ophthalmology. It has successfully launched hundreds of quality Qilu medicines, among which Dingke is one of the representative good medicines.

Dingke is the first domestically produced terbinafine preparation to be launched in China. Over the past 30 years, it has served hundreds of millions of patients, protecting the skin health of the Chinese people. The Dingke series offers a comprehensive range of formulations, including sprays, creams, tablets, and effervescent tablets, fully meeting the antifungal needs of different populations. The Dingke 1+1 cream and spray combination provides daytime protection with spray and nighttime repair with cream—one spray and one application ensure all-day sterilization, helping patients better treat athlete's foot.

Disclaimer: This article is intended solely for professional partners in the pharmaceutical, medical, and other health industries. It is for use by medical and pharmaceutical professionals only and is not directed at the general consumer public.