2025H1 China Ophthalmic High-End Optical Imaging Equipment Tender Report

Reprint Requirements: Can be reprinted 24 hours after the first publication, source must be credited.

In recent years, the high-end medical devices in ophthalmology have developed rapidly, especially Optical Coherence Tomography (OCT)."OphthalmologyOCT"）、ophthalmic optical biometers, ophthalmic surgical microscopes and other细分 optical imaging equipment fields,In recent years, withNational 14th Five-Year Plan Support for National Eye Health Planning，The market demand for precise preoperative diagnosis and intraoperative planning continues to rise.

TowardPi will continue to focus on and collect data in relevant fields, and regularly conduct detailed analysis. Below is2025Year1-6Monthly Report on Ophthalmic Surgical Microscopes and OphthalmologyOCTThree Major Segmented Tracks of Ophthalmic Optical Biometers(Corresponding to the ophthalmic optical imaging equipment market size ranked from high to low)Bidding Data and Analysis.

1. Ophthalmic Surgical Microscope

According to the public bidding announcement of public hospitals in ChinaStatistics，2025Year1-6Month, a total of143ArticleOphthalmic Surgical MicroscopeBid-winning data, involving140National Procurement Unit and9A brand manufacturer, Public NoticeNumber of Bids Won144Platform, the winning bid amount is disclosed127Platform, Total Public Bidding Amount1.77100 million yuan, average winning bid unit price (excluding undisclosed prices18Platform)140.34Ten thousand yuan, the unit price of hospitalization has increased compared to previous years.10.29%。

Table1：2025H1AndComparison of中标Data from the Past Three Years

Imported brands still lead by a large margin in the three market share indicators: average winning bid price, total winning bid amount, and total number of winning bids. Among them, Zeiss products, relying on their advantages in product variety and performance parameters, top the market share ranking. On the side of domestically produced brands, the bidding and tendering announcement data showed TowardPi Medical's surgical microscope products for the first time, according toNMPAOfficial data, TowardPi's Bo Yun and Fu Xue series combined4All sub-model products have been2024Year8Month certification, within this period Fuxue (FO-311-allModel) in the Xinjiang region327.79TowardPi completes the tender for 10,000 yuan, with model prices reaching the high-end models of ZeissArtevo 800Price Range: The specific bid amount and model of another admission machine have not been disclosed, but the average bid unit price ranks first in China.

Table2：PressTargetTotal AmountTOP5Ranking

Regionally,2025YearTop Five Purchasing Power of Ophthalmic Surgical Microscopes in the First Half of the Year (Ranked by Total Bid Amount)MainConcentrated in Liaoning Province, Sichuan Province, Beijing, Shanghai, and ShandongProvince,The total amount of winning bids reaches44.69%. Among themLiaoning Province Procurement Amount Reaches2179Million, with an average winning bid price reaching311.2910,000 yuan,Proportion of Purchase Amount12.32%, all leading in China；Sichuan ProvinceProcurement AmountAchieve1761.3610,000 yuan,Proportion9.96%，Ranked Second`, Number of Winning Bids`13TowardPi, the first in China；The procurement amount in Beijing has reached164510,000 yuan,Ranked third, procurement amount accounted for9.3%。 

In terms of end customers,2025Year1-6Monthly ophthalmic surgical microscope procurement scenarios are mainly concentrated in tertiary hospitals.`, Amount Proportion`74%。 

2. Ophthalmic Optical Coherence Tomography Scanner

According to the public bidding announcement of public hospitals in ChinaStatistics, in2025Year1-6Month, A total of179ArticleOphthalmologyOptical Coherence Tomography (OCT)中标 data, involving163Home Procurement Unit and13A brand merchant, Public Bidding Quantity184Platform, the winning bid amount is disclosed165Platform, Total Publicly Announced Bid Amount1.82100 million yuan, average winning bid unit price (excluding undisclosed prices19Platform)110.30Ten thousand yuan, the unit price of hospitalization has increased compared to previous years.0.18%, basically remaining stable.

Table3：2025H1WithComparison of中标Data in the Past Three Years

TowardPi Leads in Total Bid Volume and Total Bid Amount, Ranking First in Market Share with the Total Number of Bids49Taiwan,中标价6,209 TowardPi (Beijing) Medical Technology Co.,Ltd ranks first in the industry with an average bid price of tens of thousands, while the average bid price of TowardPi's products, including some Heidelberg products, ranks first in the industry.Spectralis HRA+OCT, Admission Price350Ten Thousand,Not counting the impact of this part), the combined market share of the two brands reached52.17%, the total amount of winning bids accounts for67.87%。

Table4: According to the total bid amountTOP5Ranking

Table5: Winning the bidMarket Share by RevenueTOP5Ranking

In terms of regions and end-users,2025YearOphthalmology in the First Half of the YearOptical Coherence Tomography (OCT)Purchasing Power (Top Five by Total Bid Amount)MainConcentrated in Beijing, Zhejiang Province, Sichuan Province, Jiangsu Province, and Guangxi Zhuang Autonomous Region，The total amount of winning bids accounts for38.54%. Among themThe procurement amount in Beijing has reached2,159Ten thousand, with an average winning bid price reaching179.8910,000 yuan,Proportion of Purchase Amount11.86%, all leading in China；Zhejiang ProvinceProcurement AmountAchieve1,359.7310,000 yuan,Proportion7.47%，Ranked Second`, Number of Winning Bids`21TowardPi, the first in China；Sichuan Province Procurement Amount Reaches1,26610,000 yuan,Ranked third, procurement amount ratio6.96%。

In terms of end customers,2025Year1-6Monthly OphthalmologyOptical Coherence TomographyProcurement scenarios are mainly concentrated in tertiary hospitals.；Tertiary HospitalProportion of Purchase Amount67%。

3. Ophthalmic Optical Biometer

According to the public bidding announcement of public hospitals in ChinaStatistics，In2025Year1-6Month, a total of194ArticleOphthalmic Optical BiometerBid-winning data, involving181National Procurement Unit and18A brand manufacturer, Public Bidding Quantity205Platform, the winning bid amount is disclosed171Platform, Total Public Bidding Amount8,268Ten thousand yuan, average winning bid unit price (excluding undisclosed prices34Platform)48.35Ten thousand yuan, the unit price of hospitalization has decreased compared to previous years.10.33%。

Table6：2025H1Comparison with中标data from the past three years

Imported brands still have a significant lead in the three market share indicators: average winning bid price, total winning bid amount, and total number of winning bids, among which Zeiss has the highest total number of bids.59Taiwan,中标价4,424Million yuan, ranking first in the industry. As emerging forces of Chinese production, Moriting and TowardPi have performed well in both the number of中标units and the total中标amount. Among them, Moriting has a large number of中标units in total.27Platform, Bid Amount822TowardPi's total number of units, all ranked first among domestically produced brands in China.10Taiwan, Total Bid Amount611The average winning bid price ranks first among domestically produced products, and the total winning bid amount ranks second among Chinese brands.

Table7: According to the total bid amountTOP5Ranking

Table8: Market share of中标金额TOP5Ranking

In terms of regions and end-users,2025YearTop Five Purchasing Power of Ophthalmic Optical Biometers in the First Half of the Year (Ranked by Total Bid Amount)MainConcentrated in Guangdong Province, Hubei Province, Gansu Province, Sichuan Province, Jiangsu Province，The total amount of winning bids reaches34.82%. Among themThe procurement amount in Guangdong Province is868.82Ten thousand, with an average winning bid price of66.8310,000 yuan,Proportion of Purchase Amount10.51%`, all leading in China`；Hubei ProvinceProcurement AmountFor544.2210,000 yuan,Proportion6.58%，Ranked Second`, Number of Winning Bids`9Taiwan, ranked second；Sichuan ProvinceThe procurement amount is486.9910,000 yuan,Proportion5.89%, ranking fourth,Number of Winning Bids22Platform,Ranked First。

In terms of end customers,2025Year1-6The procurement scenarios for ophthalmic optical biometers are mainly concentrated in tertiary hospitals.Proportion of Amount56%；Secondary HospitalProportion of Purchase Amount35%；School/Other customers such as research institutesRanked third in procurement amount, accounting for5%。

Summary

Due to the high reliance on equipment precision and operational stability in ophthalmic diagnosis and treatment, the demand for high-priced optical equipment procurement remains highly concentrated in top-tier hospitals, particularly those at or above the secondary level. Provinces with significant equipment procurement such as Guangdong, Sichuan, and Jiangsu continue to demonstrate strong purchasing power, while Liaoning Province has shown an exceptionally high demand for surgical microscopes used in ophthalmic procedures.

On the manufacturer side, the rise of multi-category domestic brands led by TowardPi and Motic has shaken the original pattern where imported products held absolute dominance. Notably, TowardPi’s surgical microscope line, launched only half a year ago, has already achieved an average bid price on par with Zeiss's top-tier products, reaching an industry-leading position in ophthalmology.OCTAs TowardPi's first commercial product,2025In the first half of the year, it still maintained a dual leadership in market share by both unit volume and sales revenue. As for TowardPiOCTSingle premium brand, with an average winning bid amount also ranked first in the industry, alongside TowardPi.OCTField, has completely disrupted the traditional market pattern dominated by imported brands.