CIIE On-site Interview | Dr. Li He 'He Li Yan Yu': Reshaping Health Communication Through Evidence-Based Science and Building a Trust Bridge Between Physicians and the Public

As a leading figure in medical science communication with over ten million fans across the web, Li He pointed out when discussing the project's original intention: "The current health information on the internet is a mixed bag, with some content sacrificing scientific accuracy for the sake of traffic, causing the public to fall into a 'choice dilemma' amidst the vast amount of information. The professional value of doctors should not be limited to the consultation room but should extend to the field of science popularization, using the rational light of evidence-based medicine to dispel the fog of misinformation."

Li He's perspective stems from his deep insight into the current state of medical science communication. In an era of information overload, the proliferation of difficult-to-discern health information is eroding public trust, with pseudoscience running rampant. When traffic becomes the measure of success, scientific voices are drowned out—a challenge not only in communication but also a shared obstacle for the entire healthcare industry.Li He led the curriculum design of the "Heart and Kidney Protection · Evidence-Based Science Popularization" training course.Aimed at reshaping the health communication ecosystem through the concept of evidence-based medicine.

Since its launch in August 2025, the project has achieved remarkable results in a short period of time. Data shows,The project has successfully attracted nearly 400 cardiologists and nephrologists with the title of attending physician or above, 78% of whom come from tertiary hospitals, forming a high-quality science popularization "regular army."These physicians not only possess solid professional medical knowledge but, under the guidance of Li He, have also learned how to convey complex medical knowledge to the public using simple and understandable language.

Unlike traditional one-time training, the "Heart and Kidney Protection · Evidence-Based Science Popularization" training course adopts a six-month long-term training model that combines "systematic recorded broadcasts + live interactive sessions + practical exercises + community-based learning support." Li He introduced: "We require participants to create at least one science popularization short video per week and to focus their outreach during health-themed days, forming a collective communication effort."This model not only emphasizes the combination of learning and practice but also focuses on continuous output, ensuring that learners can truly grasp the essence of evidence-based medical science communication.

This model has achieved remarkable results. As of now, the participating physicians have focused on#HeartKidneyGuardianship...and other topics, cumulatively producing over 1,300 high-quality science popularization videos, with the main topic views surpassing 60 million. During special campaigns launched at key moments such as "World Heart Day," the highest exposure of a single event reached 37 million, fully demonstrating the extensive dissemination potential of professional content.

More attention should be paid to the growth of the trainees during the training period.The average fan growth of the TOP10 students reached 44,000. Several doctors have established influential personal science popularization accounts, realizing the personal value of health communicators.

Li He emphasized in the interview that professional medical science popularization is a public welfare cause that requires long-term investment, and its core value lies in empowering the public and society. He pointed out that this new model of public welfare practice will bring three core values to society and enterprises:

First, build a trustworthy professional communication channel.Content produced by physicians who have undergone rigorous evidence-based training is both scientifically sound and communicatively powerful, serving as an excellent medium to break down information barriers and establish positive doctor-patient communication.

Secondly, achieve precise and efficient public education.Intervene in disease awareness at an early stage, systematically cultivate patients' understanding of diseases and innovative treatment options, and lay the foundation for future markets.

Third, build a compliant and sustainable health content ecosystem.A content structure centered on evidence-based practices effectively mitigates dissemination risks, fostering a long-term and stable capacity for science communication.

"We have developed a replicable and scalable path for doctor-led science communication," said Li He.This model, after being successfully validated in the cardiovascular and renal fields, is fully capable of expanding into more disease areas.We look forward to joining hands with more like-minded colleagues and companies committed to enhancing public health literacy in China, and together fostering a healthy and sustainable ecosystem for medical and health science popularization in China."

As Li He said, when professional doctors master scientific communication methods, and when all sectors of society invest resources in professional content development, medical science popularization can truly break free from the obsession with traffic and become a solid force in improving the health literacy of the entire population. The successful practice of the "Heart and Kidney Guardian" project undoubtedly provides the industry with a clearly visible model.

In this medical science popularization revolution led by professional doctors, we have witnessed the power of science, the wisdom of communication, and the shared responsibility of enterprises and society. In the future, with the emergence of more projects like "Heart and Kidney Guardians," we have every reason to believe that medical science popularization will become a significant force in promoting the construction of "Healthy China" and contribute greater value to enhancing the health literacy of the entire population.