IQVIA and Weigao Group Sign Strategic Cooperation Agreement on Digital Transformation

August 23, 2024,IQVIAAndWeigao Group Co., Ltd. (hereinafter referred to as "Weigao Group")In ShanghaiOfficially Sign Digital Strategic Cooperation AgreementAgainst the backdrop of the global digital transformation in the healthcare industry, the two parties will join hands to carry out in-depth cooperation in the healthcare field, and jointly promote digital transformation and innovation.

Eric Shao (right), Vice President of IQVIA and General Manager of Greater China Commercial Solutions; Tianbao Zhou (left), Executive Director of WEGO Group's Digital Transformation Office and General Manager of the Digital Technology Industry Group

Zhou TianbaoRepresentatives stated, "After more than thirty years of hard work, WEGO Group has established long-term cooperation with numerous medical institutions and commercial companies, with products exported to over 120 countries and regions worldwide. In the face of industry competition and changing customer demands, our marketing management system also needs to undergo digital transformation to adapt to growth. We look forward to collaborating with IQVIA, leveraging its extensive experience in data science and consulting services within the healthcare industry, to jointly advance the construction of a digital marketing platform, optimize product and service models, and cultivate digital marketing talent. This collaboration represents a crucial step in WEGO’s digital transformation strategy, aiming to achieve intelligent operations through platform empowerment and data-driven approaches to reach strategic goals. We anticipate that this partnership will open a new chapter in digital development for both parties."

Eric ShaoIt is believed that "IQVIA has been deeply engaged in China's healthcare sector for thirty years. As a global leader in the healthcare industry, we possess abundant resources in data, technology, statistical analysis, and human intelligence. Our aim is to help clients advance healthcare and human health through innovative solutions. Weigao Group is a leading player among China’s group-type medical device enterprises, and IQVIA is highly honored to establish comprehensive cooperation with Weigao Group in the digital field. This strategic collaboration on digital construction will fully integrate the resources and strengths of both parties to jointly explore and promote the digital transformation practices of large-scale comprehensive medical device groups in China. IQVIA will leverage its capabilities in digital technology, industry data, business consulting, and market research within the medical device sector to assist Weigao in crafting an overall commercial digital blueprint for the group. Step by step, we will solidly implement a digital platform covering all divisions and marketing functions, helping Weigao Group achieve its established digital transformation goals and supporting the long-term development of its businesses both in China and overseas."

Qin Mingliang"Today, we are witnessing the important moment of signing a strategic cooperation framework agreement between WEGO Group and IQVIA in digital construction. Over the past 36 years since its establishment, WEGO Group's marketing team has continued to grow, making it a leader in the medical device industry. Digital transformation, especially in marketing digitization, is key to enhancing competitiveness and achieving high-quality development. This collaboration will drive WEGO to continuously improve marketing management, fully leverage data value, cultivate a professional team with digital thinking, and explore technology development and application in the field of medical device marketing. We will closely collaborate with IQVIA experts to continuously optimize our marketing digitalization efforts, ensuring the implementation and sustainable development of reform outcomes. We look forward to jointly initiating a new chapter of WEGO Group’s digital transformation with IQVIA, creating a brilliant future together."

Xu Chaojie"We are committed to providing high-quality digital consulting, digital applications, business analytics, and artificial intelligence application services to our clients, helping enterprises adapt to market changes, grow better, and achieve long-term success in this ever-changing era. IQVIA has accumulated extensive digital practices in the marketing domain within the life sciences industry, along with numerous successful client implementation cases, earning deep recognition and trust from our clients. Through the dedicated collaboration between WEGO and IQVIA from the management level to the execution level, we are highly confident in the successful implementation of WEGO Group's marketing digital transformation."